Contact Information

110 North Fifth Street
Minneapolis Minnesota 55403
美国
电话: (+1) 612-334-6000
电子邮箱:

Erika Collins

Erika Collins

Senior Director of New Business

电话: 612.334.6007


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 搜索引擎优化, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划, 零售, 年龄组别

成立年份: 1962

员工: 300

奖项: 161

创意作品: 373

客户: 23

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 搜索引擎优化, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划, 零售, 年龄组别

成立年份: 1962

员工: 300

奖项: 161

创意作品: 373

客户: 23

Carmichael Lynch

110 North Fifth Street
Minneapolis Minnesota 55403
美国
电话: (+1) 612-334-6000
电子邮箱:
Erika Collins

Erika Collins

Senior Director of New Business

电话: 612.334.6007

Pipelining Great Talent During Pandemic Times

By Grete Lavrenz, Carmichael Lynch Relate General Manager

How do we attract great new talent to the public relations industry during pandemic times and an economic downturn?

For those coming into the field, it’s forced a new kind of resilience. When many summer internships and jobs were put on hold because of changes in the economy, students and graduates have had to get scrappy about their future.

Carmichael Lynch Relate is among the PR Council member agencies supporting an educational and career development program for college students and 2020 graduates interested in public relations. The PR Council “Agency-Ready Certificate” was created for those who want to keep the momentum going despite uncertainty regarding job opportunities. The more than 5,000 participants from across the country have access to webinars taught by agency leaders on topics that they would normally only be exposed to when working or interning, such as strategic planning, social media and media relations.

Julie Batliner, president, and I presented “Best Practices in Marketing Integration from the PR Standpoint,” a webinar with an inside view into our firm’s integrated marketing approach. We shared how individual disciplines – creative, paid media, PR, social, brand planning, production and analytics – come together. Through a variety of real-life examples, we demonstrated how PR subject matter experts can collaborate effectively to find holistic solutions to a marketing challenge and deliver measurable business results for clients.

We developed our presentation to teach these students and graduates a thing or two about working at an integrated agency and why we find it so inspiring every day. But really, we learned a lot from them by their immediate questions, their Zoom chatting and their follow-up interactions.

The graduating class of 2020 is the first to enter their career years with a very different educational experience. From completing their final term through distance learning to celebrating their successes with an online graduation, they are now forced to try to join a virtual workplace that runs on Microsoft Teams and Slack. But instead of being discouraged by their prospects, we found the “Agency-Ready Certificate” program participants to be incredibly motivated to keep learning in whatever way possible, to be the ultimate LinkedIn networkers and to be highly adaptive to the situation they are in.

So while the COVID-19 pandemic has transformed many elements of the profession, both current and future PR practitioners are making the most of it and embracing the change.

The post Pipelining Great Talent During Pandemic Times appeared first on Carmichael Lynch.