标题Music in Color
广告公司
广告战役 Music in Color
广告主 Behr Paint Company
品牌 Behr Paint
首次发布日期 2021 / 9
行业领域 油漆、油漆刷、木材保护剂、粘结剂
广告口号 Music In Color
剧情简介 Choosing a Color is as Easy as Pressing Play Inspired by the way singer-songwriter Katy Perry experiences music and its connection to music, Music in Color by BEHR Paint is an all-new color selector tool helping people discover personalized paint color recommendations through their favorite songs across the entire Spotify music library. Combining Spotify’s streaming intelligence and the freshly bold array of paint colors from Katy Perry’s exclusive color palette by BEHR, users can unleash an entirely new way of approaching the color selection process by using music as the guide to make DIYers' inspiration a reality. The campaign is accompanied by the new film “Katy in Color,” showing the relationship between music and the colors that Katy experiences, as well as across social through augmented reality experiences on Instagram, TikTok, and Snapchat, letting everyone discover and share color through music. Discover the colors of your favorite songs by visiting https://behrmusicincolor.com/
媒体类别 互动
长度
市场 美国
更多信息 https://behrmusicincolor.com/
演员/名人
首席创意官
集团创意总监
Head of Art & Design
创意总监
创意总监
文案
美术指导
广告公司制片
数字制片
Director of Content Production
Strategy Director
Account - Production Company
导演
执行制片
Line Producer
摄影指导
剪辑公司
制作公司
剪辑师
VFX Company
音频后期制作
Mixer

近期作品