标题Sole of the UX
广告公司
广告战役 Lexus UX
广告主 Lexus
品牌 Lexus
首次发布日期
行业领域 汽车
剧情简介 To mark the launch of the 2019 UX, a luxury crossover engineered for the city, Lexus partnered with designer John Elliott to create “Sole of the UX” custom tires inspired by his John Elliott x Nike AF1 sneaker. Revealed at Elliott’s New York Fashion Week after-party, the collaboration features an all-white UX with custom tire details including white-on-white layers, double-stitched leather and a stepped-metal air valve—for the modern urban explorer seeking a fresh, contemporary dynamic take on luxury driving.
媒体类别 Packaging, Branding & Design
长度

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