| 标题 | Have a Word |
| 广告公司 | Ogilvy UK |
| 广告战役 | Have a word with yourself then your mates |
| 广告主 | Mayor of London |
| 品牌 | Mayor of London |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 政府与其他机构 |
| 剧情简介 | The Mayor of London and Ogilvy UK teamed up on a bold new campaign to address sexist attitudes and inappropriate male behaviour that has led to an epidemic of misogyny and male violence against women and girls. The campaign launched with a timely film which puts the onus on men to act when they see misogynistic behavior and harassment. Built with behavioral science insights, the approach gets men to think about their own behavior, and how they’d challenge the behavior of their friends, giving every man an active role in tackling the problem and creating real change. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | André Laurentino |
| Executive Creative Director Digital | Jules Chalkley |
| Executive Creative & Strategy | Charlie Coney |
| 创意总监 | Nicola Wood |
| 创意总监 | Andy Forrest |
| Executive Producer | Sally Miller |
| Producer | Eleanor Hardcastle |
| Production Assistant | Eva McAlpine |
| Senior Print Producer | Heather Hart |
| Strategy | Bianca Novaes |
| Strategy | Andrew Lopez |
| Behavioural Science | Tara Austin |
| Behavioural Science | Mike Hughes |
| Client Partner PR | Fola Odumosu |
| Account Director PR | Gemma Ginsberg |
| 制作公司 | Spindle |
| Director | Molly Burdett |
| 摄影指导 | Adric Watson |
| 执行制片 | Lou Gagen |
| 执行制片 | Greg Hackett |
| Line Producer | Rachel Bashford |
| 剪辑师 | Tim Swaby |
| 摄影师 | James O’Jenkins |
| 音频 | Toby Griffin |
| Producer | Robson Yeo |
| Senior Colourist | Simon Bourne |
| Producer | Chris Anthony |
| Communications Director | Sarah Brown Mayoral |
| Head of Strategic Communications and Marketing Campaigns | Jessica Holland |