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核心能力: 互联网及数字媒体全服务广告公司, 直销/电话营销/数据库营销/客户关系管理, 市场研究/咨询, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 保健, 金融, 技术, 在线服务, B to B, 企业形象,公益,非盈利, 零售, 美容、时装、奢侈品

成立年份: 1942

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网络:

员工: 425

奖项: 38

创意作品: 48

客户: 8

核心能力: 互联网及数字媒体全服务广告公司, 直销/电话营销/数据库营销/客户关系管理, 市场研究/咨询, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 保健, 金融, 技术, 在线服务, B to B, 企业形象,公益,非盈利, 零售, 美容、时装、奢侈品

成立年份: 1942

母公司:

网络:

员工: 425

奖项: 38

创意作品: 48

客户: 8

Havas Chicago

36 E Grand Avenue
Chicago Illinois 60611-3506
美国
电话: 17083516677
电子邮箱:
网址:

Moen Selects Havas Chicago as Its Lead Creative and Media Agency

Moen has consolidated its marketing business at Havas Chicago, awarding the agency brand responsibility for creative, media, digital and content.


The faucet manufacturer's measured media spending through the third quarter was nearly $13 million, and it spent about $16 million in 2014, according to Kantar Media.


The account was previously handled by The Martin Agency, which oversaw traditional creative, TV and print duties, while Critical Mass was responsible for digital creative and media. Cleveland-based Rojek Consulting Group handled Moen's agency review, which included other undisclosed contenders.


Havas said it is being charged with reinventing Moen for the brand's emerging millennial and multicultural customer base, not to mention the future generation of "centennial" shoppers.


In a statement, Moen vp of global brand marketing Tim McDonough explained the move to Havas: "While several prequalified agencies were excellent choices for Moen's consideration, the team from Havas Chicago demonstrated superior capability and insights, as well as deep appreciation for our company culture, ethos, and brand potential." 

 

Originally published on Adweek: http://www.adweek.com/news/advertising-branding/moen-selects-havas-chicago-creative-media-lead-168966