标题 | Progressive’s “Motaur” Views a Herd |
广告公司 | Arnold |
广告战役 | Progressive Motaur |
广告主 | Progressive |
品牌 | Progressive |
首次发布日期 | 2020 / 5 |
行业领域 | 保险 |
剧情简介 | The Motaur – the mythical half-man, half-motorcycle – rides again in a new :30 spot for Progressive, called “Herd.” A visual manifestation of the core customer insight that motorcyclists often feel at one with their bikes, the Motaur is a way for Progressive to celebrate this often misunderstood community of riders. Up until now, viewers have only seen the Motaur (introduced in 2019) on his own, as he is questioned about his appearance by traditional humans. In this new spot, the story continues as we see the Motaur in a scenic landscape, taking in the beauty of a herd of stampeding dirt bike Motaurs. Our protagonist raises his front tire in salute. This high-production value spot was created by Arnold, and made in collaboration with production partners Dummy (incl. director Harold Einstein), Arcade and The Mill. Although the work was shot before the pandemic, all post-production took place remotely over the past several weeks. |
媒体类别 | 电视 |
长度 | |
更多信息 | https://www.youtube.com/watch?v=G8oQujxe--o |
Ad Agency | Arnold |
Sean McBride | Chief Creative Officer |
Gregg Nelson & Michael Sullivan | Creative Directors |
Sean Vernaglia | Producer |
Danielle Balanov | Assistant Producer |
Danielle Ivicic | Business Affairs |
Marketing | Val Bettini, Gail Felcher, Jordan Colleran, Crissy Cavallaro |
Project Management | Eric Rubino |
Planning | Lanna Tokuhiro and Molly Chisholm. |
Production Company | Dummy |
Production Company Line Producer | Michael Kanter |
Director | Harold Einstein |
Cinematographer | Andrzej Sekula |
Editorial Company | Arcade |
Editor | Dave Anderson |
Sound Design | Mike Secher, Soundtrack |
Music | HiFi Project |
VFX | The Mill |
Client | Progressive |
Tricia Griffith | President & CEO |
Jeff Charney | Chief Marketing Officer |
Meghan Walsh | Business Leader of Creative Management |
Jennifer Nezovich | Marketing Manager |
Alison Beard | Marketing Specialist |