标题As early as five (Short Version)
广告公司
广告战役 As Early As Five
广告主 Unilever
品牌 Dove
首次发布日期 2022
行业领域 卫生及个人护理产品
剧情简介 More than half of Black mothers whose daughters have experienced hair discrimination say their daughters experienced the discrimination as early as 5 years old. And 8 of 10 of Black teens who experience discrimination have endured it by the age of 12. As part of its commitment to end race-based hair discrimination, Dove released a short film inspired by these research findings; "As Early As Five" is inspired by the far too many real stories of those who have experienced hair discrimination and bias in both schools and the workplace. The film depicts three scenarios of race-based hair discrimination experienced by a girl across all levels of school, all inspired by real life events.
媒体类别 案例研究
长度
Agency Creative Swift Agency
PR
媒介公司 Mindshare
导演
Influencer Agency

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