标题The Joy of Later Life Sex
广告公司
广告战役 The Joys of Later Life Sex
广告主 Relate
品牌 Relate
首次发布日期 2021 / 4
产品 Relationship Charity
行业领域 其他
剧情简介 How do you bust the unhealthy taboo of later life sex? By getting it out in the open. Launching in the UK’s major Sunday newspapers, we tapped into the British tradition of reading the weekend newspapers in bed. A fitting place to start a conversation about sex. The issue is an important one. Relate, the UK’s leading relationship charity that is all about generating open conversation around sex and intimacy, helped us identify that less than 10% of over 65s think people are ok talking about sex and intimacy in later life. And they are right: Sadly, a whopping 80% of society agrees. They prefer to think older people simply aren’t intimate anymore. So, just when sex is getting naturally more difficult and they need to talk to someone the most, older people feel they can’t. We thought it about time we got it boldly out there.
媒体类别 案例研究
长度
首席创意官
执行创意总监
创意总监
创意总监
美术指导
文案
美术指导
文案
Business Leader

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