Press Releases - BBH London - Adforum.com https://cn.adforum.com/agency/3874/press-releases/rss BBH London Press Releases at Adforum.com en-us Adforum.com Copyright 2019 New Tesco Christmas campaign delivers a magical journey through time to celebrate 100th year https://cn.adforum.com/agency/3874/press-releases/80218/new-tesco-christmas-campaign-delivers-a-magical-journey-through-time-to-celebrate-100th-year https://cn.adforum.com/agency/3874/press-releases/80218/new-tesco-christmas-campaign-delivers-a-magical-journey-through-time-to-celebrate-100th-year Tesco will unveil its 2019 Christmas campaign with a 90 second TV advert during the launch of ITV’s “I'm A
Celebrity...Get Me Out Of Here!”. The campaign will celebrate how Tesco has helped deliver Christmas to the
nation for the last 100 years.
The new advert will see a Tesco delivery driver take centre stage as he embarks on an unexpected, whirlwind
journey through the decades, up and down the country.
There is a special delivery to make to Winston Churchill at No.10 and something for ‘the Palace’. The driver and
his van will pay a visit to the classic 1980’s game show, Bullseye, as well as popping into parties (even a rave)
throughout the century.
In every era, the advert will hero the tempting Tesco food and drink available this Christmas, from a Tesco Finest bronze turkey and all the trimmings, to show-stopping desserts like the Winter Spice Roulade and Tesco Finest Chocolate and Clementine Cake. A number of wines from the supermarket’s award-winning own label range will also feature.
The Christmas campaign will tie in with Tesco’s Centenary activity this year, which has been running throughout
2019 and has highlighted 100 years of great value by bringing back iconic characters from the past including Mr
Blobby, Des Lynam and Morph.
Set to the soundtrack of Sleigh Ride by The Ronettes, it was directed by Traktor, a renowned group of filmmakers, who over the last decade have won more awards than any others in the industry.
The Christmas campaign will comprise TV, press, OOH, radio, digital, social, in-store, PR and experiential. Media
planning and buying has been handled by MediaCom. BBH has also created a bespoke AR Lens with Snapchat,
as well as a Facebook arcade game, in which customers can go behind the wheel of the Tesco delivery van
themselves.
Alessandra Bellini, Tesco Chief Customer Officer, said: “2019 marks 100 years of Tesco helping families up and
down the country celebrate Christmas. With the help of a delivery van, a cast from across the decades and little
bit of magic, we’re telling that story.”
Tom Drew, Creative Director at BBH London, said: “Tesco have been helping the nation deliver Christmas for 100 years. That’s pretty magical. We just needed to add a little sparkle to the story.”
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2019-11-18 00:00:00
SpaceSelfie: Samsung’s latest brand campaign takes consumers to stratospheric new heights https://cn.adforum.com/agency/3874/press-releases/79719/spaceselfie-samsungs-latest-brand-campaign-takes-consumers-to-stratospheric-new-heights https://cn.adforum.com/agency/3874/press-releases/79719/spaceselfie-samsungs-latest-brand-campaign-takes-consumers-to-stratospheric-new-heights Samsung Electronics Co. Ltd is no stranger to bold marketing campaigns and is today setting the bar higher than ever before, launching a phone to the edge of the world’s atmosphere and inviting people to take a selfie with the ultimate backdrop: Planet Earth. Samsung #SpaceSelfie is the first brand campaign launched in Europe under new Europe CMO Benjamin Braun and celebrates Samsung’s pioneering spirit and relentless commitment to making the impossible, possible.

Samsung is the world’s biggest manufacturer of TVs and mobile phones, a position built from five decades of innovation in screens: from curved TVs, to dual-edge display and foldable smartphones. SpaceSelfie is the most ambitious piece of marketing that Samsung has ever undertaken, combining its expertise in bold communications and experience-led innovation to capture consumers’ hearts and minds in one massive, out-of-this-world campaign.

Benjamin Braun, Chief Marketing Officer at Samsung Europe, said: “Amazing things happen on Samsung screens and #SpaceSelfie is the perfect campaign to prove it. We are giving people the chance to have their face in space.”

The logistics behind the campaign are impressive. A super-pressure High Altitude Balloon half the size of a basketball court, containing a specially designed ‘rig’, is taking a Samsung Galaxy S10 5G up to 64,900 ft. into the stratosphere, where it will receive selfies transmitted from earth and layer them over real-time shots of the planet. The result is a bespoke and limited-edition SpaceSelfie of which even the most discerning Instagram fans will be proud.

Getting the technology up and running at those lofty heights is no small feat, but putting a phone in to the stratosphere is not the only innovative part of the campaign. SpaceSelfie uses no ‘above the line’ communications and instead aims to drive fame with a modern earned and influencer-led strategy. SpaceSelfie has been launched today by big name influencers from across Europe, including model, actress and philanthropist, Cara Delevingne. As depicted on their social feeds, the influencers have received a special space-inspired briefcase containing their very own Samsung Galaxy S10and one simple invitation from Mission Control: to join Samsung on its stratospheric campaign and become the first people to get their face in space.

Having captured their own space-worthy picture, these influencers will be posting teaser clips and original content this week, calling fans across Europe to head over to the dedicated Mission Control platform and register for their own SpaceSelfie. All of the images are being transmitted up to the Samsung rig in the stratosphere and an exclusive kick-off party at the new Samsung KX experience space in London’s Coal Drops Yard next week will celebrate the very first SpaceSelfies arriving on mobile phones down on earth.

This is a campaign rooted in fun, original, creative and personal content and Samsung has partnered with a number of leading agencies to deliver maximum impact. BBH has been working closely with the Samsung team to lead strategy, creative development and execution, alongside production partners UNIT9 and FlightLine Films. FleishmanHillard Fishburn has driven earned media and influencer activation, Publicis Sport & Entertainment lead on talent negotiations with Starcom supporting the campaign through paid media amplification.

Will Lion, Managing Partner, Strategy at BBH London, said:“Phone advertising has become quite samey, all gleaming devices at beautiful angles with trendy photos. We wanted a break in series; something that would demonstrate how amazing Samsung’s phones are by helping people take the most epic photo of their life - from space - and maybe just break the internet and power up sales ahead of Christmas.”

 

Benjamin Braun concludes: “SpaceSelfie has been an ‘out of this world’ project that will culminate in a Samsung 5G phone hovering at the edge of the world’s atmosphere. We wanted to bring consumers on our journey beyond the norm – to make them a part of our innovation story in a really fun and light-hearted way. We have brought the world a series of technological firsts in our products, and in #SpaceSelfie we’re bringing that pioneering spirit across in our marketing.”

 

Anyone can submit their selfie via Mission Control, which is now up and running. To get your face in space, go to www.samsung.com/spaceselfie and upload your photo.

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2019-10-16 00:00:00
Volkswagen Commercial Vehicles Launches First Campaign with BBH London https://cn.adforum.com/agency/3874/press-releases/79509/volkswagen-commercial-vehicles-launches-first-campaign-with-bbh-london https://cn.adforum.com/agency/3874/press-releases/79509/volkswagen-commercial-vehicles-launches-first-campaign-with-bbh-london This week sees the launch of Volkswagen Commercial Vehicles’ major new campaign ‘Working With You’, the first in collaboration with BBH London who were appointed as the brands UK creative agency earlier this year.

Volkswagen Commercial Vehicles understands what it’s really like to run a business in modern day Britain - and how pivotal a fully-functioning van is to this. From having the most reliable vehicles to outstanding aftersales, service and finance support, Volkswagen Commercial Vehicles is able to help its customers feel unstoppable, bringing real meaning to the brand’s promise of ‘Working With You’. The campaign taps into this promise, and establishes Volkswagen Commercial Vehicles as a trusted and reliable partner to its customers.

The three films, directed by Mike Maguire and produced by Outsider, each tackle a different obstacle SMEs in Britain may have to overcome. From Ice Snail sculptors with a flat-tyre in a lay-by; to bakers baking a cake the size of a mountain; or even someone just having an extra few minutes in their cosy van before getting out into the Great British weather, the campaign hones in on the real, everyday struggles of SME business owners. The films are accompanied by an OOH, digital and social campaign that further demonstrates the insight VWCV has into the daily working lives of its customers, and how it can cater for their needs.

Ian Heartfield, Chief Creative Officer of BBH London, said: “When it comes to talking to small business owners, authenticity is everything. So this campaign is based on real insights from real people, elevated with witty story-telling and high production values.”

Sarah Cox, Head of Marketing for Volkswagen Commercial Vehicles, said: “Working With You is at the heart of everything Volkswagen Commercial Vehicles stands for. We understand our customers and want to offer reassurance that whatever challenges life throws at them, we are by their sides as a partner to help their business thrive. We love the charm of the new campaign and feel it talks to everyday SME customers, with a touch of humour you need to get through life some days.”

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2019-09-30 00:00:00
JOAKIM BORGSTRÖM PROMOTED TO BBH WORLDWIDE CHIEF CREATIVE OFFICER https://cn.adforum.com/agency/3874/press-releases/79472/joakim-borgstrom-promoted-to-bbh-worldwide-chief-creative-officer https://cn.adforum.com/agency/3874/press-releases/79472/joakim-borgstrom-promoted-to-bbh-worldwide-chief-creative-officer Pelle Sjoenell, the Worldwide Chief Creative Officer of BBH, has announced that he is departing the agency to take up the role of Chief Creative Officer at Activision Blizzard, the Global video game developer, publisher and distributor.

Joakim Borgström, the current Chief Creative Officer of BBH Singapore, has been announced as Sjoenell’s successor.

Joakim ‘Jab’ Borgström has worked in the industry for two decades and has spent the last five years of his career at BBH. He started out as Group Creative Director at BBH London in 2014, before moving to Singapore to take up the top creative role at the end of 2016. Under his tenure, the agency has produced standout, broad ranging examples of modern creativity such as ‘Human Catalogue’ for IKEA and ‘Go BKK’, ‘Hypercourt’ and ‘Battle Force Live’ for Nike. Earlier this year, the agency launched an innovative new storytelling format in the form of the Nike Women Instazine - a sports magazine built for the social media generation. Borgström’s impact was recognised in 2018, when BBH Singapore was named AdAge’s International Agency of the Year.

Prior to BBH, Jab held leadership roles at Goodby Silverstein & Partners in San Francisco, Wieden+Kennedy Amsterdam and DoubleYou in Barcelona. Originally hailing from Sweden, Borgström has worked in five different countries and speaks as many languages.

Pelle Sjoenell joined BBH in 2007. Following three years spent in New York, he moved to the West Coast to launch BBH Los Angeles. The office was started with the ambition to explore the intersection of advertising, entertainment and technology, and now counts the likes of Samsung, Google, T-Mobile and E! amongst its clients. Pelle was promoted to Worldwide Chief Creative Officer of BBH in 2016.

Neil Munn, Global Chief Executive Officer of BBH said: “Pelle has been with BBH for over a decade and has made a substantial contribution to our business in that time. He set up our thriving office in LA and has nurtured our accelerating presence across North America. Of course, you never want to lose a great leader, but we do so with excitement for what lies ahead in his next chapter, and a sense of pride in what he will go on to achieve. I am delighted that we are able to promote Jab into the Worldwide Chief Creative Officer role. He is proven on the global stage and, after five years as a Black Sheep, is already a fine carrier of the BBH creative flag. Jab’s progressive view on creativity is sure to be an energising catalyst for the whole of our business.”

Pelle Sjoenell said: “To lead BBH creatively has been the honor of my life. To have worked alongside Neil Munn, my partner in crime, and had the mentorship of Sir John Hegarty, my hero, has been absolutely incredible and I am eternally grateful. I never thought I’d do anything else after 12 years, but Activision and the future of gaming hits right where my dreams and passions have always lied.
To pass this amazing baton to Jab feels so damn good. He’s someone I have looked up to and been inspired by throughout the years and I feel very confident that the Black Sheep will be in the hands of a great creative leader and shepherd.”

Joakim Borgström said: “I feel honoured and humbled to have been given the responsibility to carry the Black Sheep flag and walk it into the future. I couldn’t be more excited about the opportunity. If this is a dream, please don’t wake me up.” 

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2019-09-25 00:00:00
BARCLAYS LAUNCHES BOLD NEW CAMPAIGN ENCOURAGING PEOPLE TO ‘MAKE MONEY WORK FOR YOU’ https://cn.adforum.com/agency/3874/press-releases/79433/barclays-launches-bold-new-campaign-encouraging-people-to-make-money-work-for-you https://cn.adforum.com/agency/3874/press-releases/79433/barclays-launches-bold-new-campaign-encouraging-people-to-make-money-work-for-you First work from BBH since retaining the account in March 

Barclays is today launching a distinctive new campaign encouraging people to ‘Make money work for you’. The campaign signals a bold new chapter for the brand and seeks to redefine it’s positioning in the sector.

 

This is the first work from BBH since the agency retained the account in March, following a competitive pitch against Abbott Mead Vickers BBDO, Mother and Publicis London.

 

Based on the insight that 12.3m UK adults have little or no confidence in managing their money*, the new strategy aims to help people create a more positive relationship with their finances. ‘Make money work for you’ dramatises this approach in a way that captures the emotional benefit of taking control of your money, bringing it to life with authenticity and impact. And it uses Barclays’ products and services as proof points for how you can be in control of your money, not let it control you. And so it will help customers feel more knowledgeable and confident when it comes to getting the most out of their money

 The resulting executions are bold, distinctive and down to earth, creating a new tone of voice for the brand which sets it apart from competitors.

 

The integrated launch campaign comprises TV, outdoor, print, radio, digital, social, sponsorship and Barclays’ owned channels.  

 

The two 30 second TV ads, shot by ThirtyTwo at Pulse, depict people talking directly to the camera and addressing ‘money’, as they show it who’s boss. In ‘Make Some Noise’, advertising the Barclays Family Springboard Mortgage, we hear from a young woman who is enjoying the freedom of having her own home, now that she no longer lives with her parents. ‘Hide and Seek’, which promotes the Spending feature in the Barclays app, sees a family playing on holiday, telling ‘money’ that “Your days of hide and seek are over. That’s our game now.”

 

The distinctive, reportage style photography also features people looking directly to camera and was shot by Tom Johnson. The campaign also sees the launch of a striking evolution of the Barclays’ visual identity, also developed by BBH, that will live across outdoor, print, social and Barclays owned channels.

 

Alex Naylor, Managing Director Marketing Communication at Barclays said: “This is an exciting new chapter for Barclays - being a partner with our customers in helping them “Make money work for them. Helping our customers and clients to have a more positive relationship with money is at the heart of what Barclays stands for. The launch campaign is just the start.”

 

Ian Heartfield, Chief Creative Officer at BBH London, commented: “This is the beginning of a new direction for Barclays. It’s about encouraging people to have a more positive relationship with their finances, to get on top of their money, to show money who’s boss, to

tell money what you want it to do. This campaign shines a light on some of the things the bank can do to help people make that attitudinal shift.”

 *  Source: The FCA Financial Lives Survey, 01.10.2017


 


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2019-09-23 00:00:00
AUDI LAUNCHES MAJOR NEW SUV CAMPAIGN https://cn.adforum.com/agency/3874/press-releases/79394/audi-launches-major-new-suv-campaign https://cn.adforum.com/agency/3874/press-releases/79394/audi-launches-major-new-suv-campaign This week sees Audi launch a major new campaign, created by BBH London, which celebrates their impressive SUV range. The engineering and reliability of Audi’s Q Range mean they are trusted with the more predictable everyday jobs. Secretly, however, they dream of overcoming challenges and conquering new terrain. Give them half a chance to have some fun and you can be sure they’ll take it. The film, shot by award-winning director Marcus Soderlund, opens on a dark, tranquil scene in the woods of Slovenia. The driver of a car transporter sleeps soundly as a few of his trusty SUV models manage to silently escape off the back of the transporter and drive off into the woodlands. The cars proceed to drive effortlessly off-road, gliding gracefully through outdoor elements, breaking with precision, and reversing with the control and skill you’d expect from the Vorsprung durch Technik brand and it’s progressive quattro all-wheel drive technology. The hero film features the new Audi Q7 (which launches this year) along with the Q2 and Q5. It is supported by multiple cross-channel activation assets, including 30s product films, which highlight the various SUV model capabilities, and a print and digital OOH campaign for the Q7 shot by Benedict Redgrove. The film’s soundtrack is a cover of the classic song ‘I Could Have Danced All Night’ (published by Warner Chappell Music Publishing and composed by Lerner/Loewe). The recording is Faultline featuring JAKL. As with past re-records, Audi continues to celebrate emerging artists; details of the artist will be published on the Audi website and the track will also be available to download from Spotify.

Ian Heartfield, CCO at BBH London said: Everybody knows that SUV owners rarely use them for what they were built to do. In this film we bring that insight to life by showing what the cars would do if they got half a chance. A simple story, told with charm, and brought to life with craft and production values, all the classic Audi UK ingredients.

Anna Russell, Head of Marketing at Audi UK said: This commercial is a delightful celebration of our growing range of award-winning Q models, as it really embodies the drivers who have the contagious enthusiasm to push boundaries and go the extra mile. These Audi SUVs truly exemplify our Vorsprung credentials through their advanced technologies and striking styling which sets them apart from other SUVs in the market.

The advert will break on TV on 21st September 2019 during the Rugby World Cup game between New Zealand vs. South Africa. It will play across VOD and Cinema and will be seeded online through YouTube. Global edits of the film will run in markets including Germany, the US and Spain. The campaign was planned and bought by Omnicom Media Group’s PHD. 

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2019-09-20 00:00:00
Made for Peace Simba launches major new brand campaign with BBH https://cn.adforum.com/agency/3874/press-releases/79393/made-for-peace-simba-launches-major-new-brand-campaign-with-bbh https://cn.adforum.com/agency/3874/press-releases/79393/made-for-peace-simba-launches-major-new-brand-campaign-with-bbh
  • Bold new advertising campaign from BBH London launches on 21st September
  • The campaign has been launched to coincide with the 20th anniversary of Peace One Day, a global NGO that Simba is officially sponsoring.
  • The TV ad premieres on Channel 4, ITV and Sky, from 21st September
  •  

    Sleep technology brand Simba has launched a major new brand campaign to raise awareness of how a lack of sleep can radically affect both decision making and emotional reactions, whilst also playing a vital role in conflict resolution. 

     

    The Made For Peace campaign, which has been devised by award-winning creative agency BBH London, will feature TV, organic social and digital ads. Comms planning and media is being bought by Wake the Bear.

     

    As a market leader in the UK and Europe, to continue their rapid expansion and to elevate the brand from a competitive category dominated by product messaging, Simba needed to stand out.  The sleep tech brand is shifting the gear from consideration to campaigning. 

     

    The Made for Peace campaign launches the idea that if we each got a better night’s sleep, collectively we might all be a little more considerate, rational and collaborative - potentially having massive global consequences as a result.

     

    The 60 second TV spot opens on the deck of an aircraft carrier. It's the Cuban Missile Crisis, 1962. We see a close up of an American General and Russian General staring intensely at each other. But rather than erupting into conflict, there’s a real sense of camaraderie. A tennis net is rolled out between them and a gentle and friendly rally ensues.

     

    The film ends by returning us to the present day with a poignant reminder that the world could do with more peace now as much as then.

     

    The advertising campaign will be shown on Channel 4, ITV and Sky, together with paid spend on Facebook, Instagram and YouTube.  

     

    The advert has been launched to coincide with the  UN International Day of Peace. A global celebration initiated by Peace One Day, whose 20th anniversary is being celebrated on the 21st September #PeaceDay. 

     

    To support their peace initiatives worldwide, Simba is contributing £10 to Peace One Day from every Simba Hybrid® Mattress sold in the UK from the 21st–27th September 2019. Every customer's purchase will support Peace One Day to inspire and empower young people to become active in the creation of a more peaceful and sustainable world.

     

    Sir John Hegarty is an investor in Simba through his early-stage investor business, The Garage Soho. As Creative Advisor to Simba, and the Creative Director on this project he has been involved throughout the strategic and creative development of the idea, and execution of the TV spot.

     

    Steve Reid, co-founder and CEO of Simba“Our Made for Peace campaign has been carefully curated to make a serious point about how lack of sleep radically affects decision making. 

     

    “Whilst the campaign is designed to be light in tone, it is also intended to highlight a serious and growing issue we face as a nation. Just one night of bad sleep can make the part of your brain that processes threats react more aggressively.

     

    “There is overwhelming scientific evidence to support the view that better sleep leads to calmer emotional reactions – yet we live in a 24-hour world where sleep is often considered a weakness. 

     

    “During the Cuban Missile Crisis the rational decision of one person, Vasily Arkipov, prevented a devastating escalation of conflict. The importance of calm decision making is as relevant now as ever and that’s something science links to sleep. As a global company in 3 continents - including North America -, we recognise the importance of improving sleep everywhere.

     

    “A recent study we commissioned revealed nearly half (44 per cent) of Brits are getting just 6 hours of sleep or less a night, and only 17 per cent get their recommended eight hours of rest. We believe the sleep crisis we’re facing cannot be ignored any longer.”

     

    Ian Heartfield, Chief Creative Officer of BBH London said: "We can all be a bit irrational and emotional when we haven't had a good night's sleep. Therefore it figures that if we all slept on a state of the art mattress, and got a better night's sleep, the world would be a better place."

     

    Sir John Hegarty, commented: “In these stressful times the world needs a better nights sleep. Simba’s superior spring and foam technology can help the world sleep more peacefully. Which is why our Made for Peace Campaign is so powerful. From the White House to your house.”

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    2019-09-20 00:00:00
    HEINZ LAUNCHES MULTI-CHANNEL BRAND CAMPAIGN https://cn.adforum.com/agency/3874/press-releases/78765/heinz-launches-multi-channel-brand-campaign https://cn.adforum.com/agency/3874/press-releases/78765/heinz-launches-multi-channel-brand-campaign In celebration of the iconic Heinz brand, Kraft Heinz is set to launch it’s first above the line masterbrand campaign for 10 years, created by BBH London. Three of the most loved products in UK households, Heinz Soup, Heinz Beanz and Heinz Seriously Good Mayonnaise, will reinforce the heritage and familiarity of Heinz to shoppers nationwide, reminding people why each time it has to be Heinz.

     

    Heinz is bought by 88% of UK households and since 1869 has been providing everyday products ranging from baby food, to ketchup, soup and beanz, helping cooks in and out of the home find small ways to make life that little bit better. By celebrating small everyday moments of positivity, the new campaign emphasises how Heinz can make everyday life better by focusing on people going about a range of daily tasks – all whilst daydreaming about Heinz.


    By harnessing the power of the Heinz brand for every consumer, the campaign signs off by telling us that ‘Heinz Makes It Better’ and is supported by a £7m investment across the three products until December across multimedia, cross-channel activation including digital and out of home advertising, as well as radio and social media activity. The campaign has seen Heinz launch a new TV execution for Heinz Seriously Good Mayonnaise, with further TV executions set to go live over August and September for Heinz Baked Beanz and Heinz Cream of Tomato Soup supporting the “Heinz Makes It Better” proposition.

    To mark its 150th anniversary in 2019, Heinz launched a campaign in April to celebrate the brand’s strength of heritage and the enduring legacy of its founder Henry J Heinz, through spotlighting one of its most famous products - Heinz Tomato Ketchup.

     

    Olivia Hibbert, Director of Brand Building at Kraft Heinz comments: “Heinz has been a staple in the lives of British consumers for generations and we are immensely proud to have such a rich history and connection to our consumers. 2019 is an exciting moment; as we celebrate our 150th birthday and look to leverage our power as a food Masterbrand more; reminding consumers how Heinz can help to make the everyday little moments that little bit better. Each of our ads is designed to portray real moments and represent the breadth of our products and consumers.”

    Nick Kidney and Kevin Stark, Creative Directors at BBH London, said: “Who doesn’t love Heinz products? And who doesn’t love the very thought of them when they’re hungry? This campaign aims to remind people of the truth of that in a witty and charming way”.

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    2019-07-18 00:00:00
    BBH AND PROSTATE CANCER UK TELL MEN, ‘WE ARE WITH YOU’ https://cn.adforum.com/agency/3874/press-releases/78045/bbh-and-prostate-cancer-uk-tell-men-we-are-with-you https://cn.adforum.com/agency/3874/press-releases/78045/bbh-and-prostate-cancer-uk-tell-men-we-are-with-you BBH and Prostate Cancer UK are this week launching a campaign to establish a new brand positioning for the charity.

    With one man dying from Prostate Cancer every 45 minutes in the UK, the disease is quickly becoming one of the biggest cancer killers there is. The new campaign, 'Men, we are with you', aims to raise awareness of the important work that the charity does.

    BBH have teamed up with documentary filmmaker Nicholas Jack Davies at Pulse and editor Billy Mead, founder of tenthree, to create a film that celebrates men by showing real life footage of them doing incredible, heart-warming everyday things, both big and small. Its aim is to remind viewers of what we love about men, and what we would miss if we lost them.

    The clips feature men who have been personally affected by the disease, along with their families and friends. This includes Ally, a man who has been living with prostate cancer for over ten years, having beaten it once before going into remission. He attests his strength and positive attitude to keeping him fighting. He also runs community support groups for Afro-Caribbean men facing the disease.

    The film is set to words from Shakespeare's Hamlet narrated by the actress Zoe Wanamaker, who has a connection to both the Shakespearian words and the cause itself, having lost her father, Sam, to the disease. The film, which launched on ITV last night (Tuesday 14th May) will run from May-July on channels mostly watched by Prostate Cancer’s UK target audience - men and women over 45. The film will be supported with outdoor, digital, social and PR activity.

    To amplify campaign messaging shown through various forms of advertising, Prostate Cancer UK has created a powerful display – aimed to urge the British public to celebrate the men in their lives and take action to help beat the most common cancer in men.

    Today (Wednesday 15th May), men whose lives have been affected by prostate cancer starred in an eye-catching installation on London’s Southbank. Working with PR agency, Instinct PR, a giant savings jar was created for the men to feature inside, highlighting the charity’s belief that all men are worth saving. Content-driven social and PR activity will continue to reinforce and amplify the campaign activity, and sustain an on-going dialogue with the charities supporters and new audience.

    People who want to celebrate and commemorate loved ones and help raise vital funds for research and support services are being urged to sign up to one of Prostate Cancer UK’s flagshipMarch for Menwalking events this summer.

    Nick Gill, Creative Director at BBH said: “The one thing that differentiates prostate cancer from other cancers, is of course, that it only affects men. This campaign reminds people why men are worth fighting for.”

    Olivia Burns, Director of Communications at Prostate Cancer UK, said: “By celebrating everything great about men, and highlighting the special moments we will lose if our dads, brothers, sons and partners continue to die early from prostate cancer, we want everyone to know that Prostate Cancer UK stands with men and for men.

    One man dies every 45 minutes from prostate cancer, it’s a bigger killer than breast cancer. But men, we are with you: when diagnosis isn’t good enough, to fund vital research to provide better care, to campaign for better treatments, and through our support services.”

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    2019-05-16 00:00:00
    Audi - Synchronised Swim https://cn.adforum.com/agency/3874/press-releases/77205/audi-synchronised-swim https://cn.adforum.com/agency/3874/press-releases/77205/audi-synchronised-swim Audi has launched a major new campaign to support their entry level cars. Created by BBH London the work establishes Audi small cars as serious bits of kit packed with just as much technology and attitude as the bigger models. In a cluttered category of nippy, fun small cars, Audi means business.
    The film, shot by award-winning director Johnny Hardstaff, opens in a deserted changing room before panning out to an empty swimming pool. The pool, designed and built in Ukraine especially for the shoot, features two models - an Audi A1 and an Audi A7 - performing a perfectly synchronised driving routine. Through impeccable timing, skill and control, the film demonstrates that when it comes to Audi size doesn’t mean compromise. Their compact cars have all the precision, technology and performance you’d expect from the Vorsprung durch Technik brand.
    The hero film features the new Audi A1 which launched in January this year. Other supporting campaign assets focus on other entry level models including the new Audi Q3 and Audi Q2.
    The film’s soundtrack is a cover of the classic song ‘Follow me, Follow you’ by Genesis. The piece was arranged by Faultline and features the singer-songwriter Rina Oshunga. As with past re-records, Audi continues to celebrate emerging artists; details of the artist will be published on the Audi website and the full music track will also be available to download from Spotify.
    Anna Russell, National Brand & Retail Marketing of Audi UK, says: “This is a fantastic opportunity to celebrate the incredible precision and performance of not just the Audi A1 but all our smaller cars. We love the fact that size isn’t a compromise when it comes to Audi.” 

    Ian Heartfield. Chief Creative Officer of BBH London, adds:
    “There is no greater example of two entities matching each other’s moves perfectly than a pair of synchronised swimmers. Swapping two people for an A7 & an A1 seemed like a compelling way to make the point that Audi DNA runs through the whole model range.”
    The advert will break on TV on 16th March 2019 during the Six Nations game between England and Scotland. It will play across VOD and Cinema later in the year and will be seeded online through YouTube. The campaign was planned and bought by Omnicom Media Group’s PHD. 

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    2019-03-18 00:00:00
    AUDI LAUNCHES NEW R8 WITH GLOBAL CAMPAIGN BY BBH https://cn.adforum.com/agency/3874/press-releases/77111/audi-launches-new-r8-with-global-campaign-by-bbh https://cn.adforum.com/agency/3874/press-releases/77111/audi-launches-new-r8-with-global-campaign-by-bbh This week sees the launch of the much anticipated new Audi R8. To announce the latest model, BBH has created a global campaign, which highlights the desirable performance of the hero of the Audi Sport range, its improved power and breathtaking design. The campaign includes a hero 60” spot, cutdowns and a suite of edits for use on Instagram stories, YouTube and Facebook.

    The campaign, shot by acclaimed director Sam Brown, features a range of characters in different vehicles causing havoc as they compete to get a good view of the new Audi R8. Despite the surrounding chaos, the Audi R8 can be seen driving safely and calmly as it navigates unphased through city streets, before driving off into the distance. The ad plays on the idea that the car is not only a pleasure to drive, but is also a pleasure to follow.

    The film’s soundtrack is a cover of the classic song ‘Close to You’ by The Carpenters. The track was arranged by award winning music producer David Kosten and features the singer-songwriter Reneé Dominique, a 20 year old artist who recently shot to fame with 50 million views on YouTube.

    Dr Felicitas Nogly, Head of Content Production, said: “We are very proud of this piece of work. It has the perfect blend of humour, charm, and beautiful cinematography. We believe it will raise smiles across the world, and get people super excited about the new Audi R8, our flagship car for Audi Sport.”

    Thibault Michal and David Lasar, Associate Creative Director at BBH London said: 

    “As always with Audi, we had to find a simple universal truth: nobody likes being overtaken on the road. Unless it’s by the beautiful new R8. Which is a pleasure to follow. It was a great team effort. Working closely with the genius that is Sam Brown, we hope that we’ve created a memorable piece of work for Audi.”      

    Sam Brown, Director, said: “This was always going to be a fun project from the page; and that was enforced through collaboration, the casting process and the energy of the shoot itself.”

     

    The ad launches globally this week, on the Audi Sport Global Channels.

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    2019-03-08 00:00:00
    AUDI APPOINTS BBH AND IBM TO LAUNCH NEW DIGITAL BRAND EXPERIENCE https://cn.adforum.com/agency/3874/press-releases/76841/audi-appoints-bbh-and-ibm-to-launch-new-digital-brand-experience https://cn.adforum.com/agency/3874/press-releases/76841/audi-appoints-bbh-and-ibm-to-launch-new-digital-brand-experience

    BBH and IBM iX have been appointed by Audi UK to craft a new seamless digital experience for prospects and customers. Both agencies won the tender following a competitive pitch in which they demonstrated an exciting vision for ‘Vorsprung durch Technik’ in a digital world. The brief includes the brand’s site, audi.co.uk. This generated more than 32 million visits in 2018, making it the biggest Audi showroom in the UK.

    BBH will be tasked with re-imagining all digital touchpoints, while IBM iX will take responsibility for the digital transformation of all Audi channels. The two agencies will work together under one roof as one team for maximum agility, working closely with Antony Roberts, Audi UK’s Digital Manager.

    In 2018, BBH and Audi took home the coveted Grand Prix at the IPA Effectiveness Awards. The winning paper demonstrated how the agency helped its founding client become no.1 for brand desire, sell more higher spec cars and grow three times faster than the market.

    Benjamin Braun, Marketing Director of Audi UK, says:

    “We have eighty seven thousand visits every day to audi.co.uk. It is our biggest showroom by far. Our aim is to create a digital experience that will be as beautiful and intelligent as our cars to meet the high expectations of our customers. BBH has deep understanding of how to bring our brand to life, while IBM is synonymous with technical excellence. Working together, we will deliver digital experiences with style, elegance and Audi charm.”

    Ian Heartfield, Chief Creative Officer of BBH London, says:

    “For 37 years, BBH has built the Audi brand with comms alone. Now we get to take it to the next level by bringing the same level of BBH creativity and craft to the total Audi brand experience.”

    Debbie Vavangas, IBM iX UK Lead, says:

    “IBM iX is thrilled to join forces with Audi, as one of the most prestigious brands in the world begins a journey of digital reinvention. We will be working together at the intersection of strategy, creativity and technology in order to kickstart an innovative transformation. This is an exciting partnership, in an exciting industry, at an exciting time.”

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    2019-02-19 00:00:00
    SuperBolt gets his own anthem in latest Virgin Media ad https://cn.adforum.com/agency/3874/press-releases/76318/superbolt-gets-his-own-anthem-in-latest-virgin-media-ad https://cn.adforum.com/agency/3874/press-releases/76318/superbolt-gets-his-own-anthem-in-latest-virgin-media-ad Virgin Media is today announcing the third chapter of its "Switch to Super” campaign, which brings to life the benefits of its super broadband speeds, personified by the world’s fastest man – Usain Bolt –as SuperBolt.

    The latest ad in the “Switch to Super” series, created by BBH London, will run for 13 weeks across TV, VoD, outdoor, press and social, and is led by a new TV ad which launches on 1st January during The Great New Year’s Bake Off on Channel 4.

    In the first chapter we saw SuperBolt select his superhero suit and in this latest execution we see the creation of SuperBolt’s theme tune.

    The ad humorously dramatises what it’s like to switch to Virgin Media’s ultrafast broadband and features SuperBolt running on a treadmill as a 50 piece orchestra begin to craft his superhero anthem.

    SuperBolt is frustrated that his theme tune is not fast enough for him and he wills the musicians to play faster and faster.

    The “theme tune” story, created to evoke familiar superhero scenes, sees the interaction between SuperBolt and the conductor bring an amusing edge to the film.

    Sharon Hegarty, Director of Brand and Marketing at Virgin Media said, “Don’t let anything slow you down” was the premise on which to build the next stage of our Super Bolt brand campaign. This execution perfectly portrays the super speed and super entertainment we offer our customers.”

    Adam Noel, Creative Director, BBH London said, “The next chapter of the Virgin Media Superbolt campaign allowed us to better define the tone. We played with Bolt’s self awareness, and introduced an unexpected character to Superbolt’s myth-creation. The result was a story that’s just as beautiful as it is absurd... at least that’s what we were going for.”

    The film, produced by Caviar, demonstrates that switching to Virgin Media will deliver super broadband speeds and super entertainment. 

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    2018-12-24 00:00:00
    THE OLD VIC THEATRE CELEBRATES ITS BICENTENARY YEAR WITH SHORT FILM https://cn.adforum.com/agency/3874/press-releases/75953/the-old-vic-theatre-celebrates-its-bicentenary-year-with-short-film https://cn.adforum.com/agency/3874/press-releases/75953/the-old-vic-theatre-celebrates-its-bicentenary-year-with-short-film As The Old Vic’s bicentenary year comes to a close, BBH London has produced a short film entitled ‘New Since 1818,’ to round off the celebrations. The 90-second film, directed by Thomas Bryant from Blink Productions, presents the story, essence and attitude of The Old Vic; an independent, not-for-profit theatre in London.

     

    The film was shot on location at The Old Vic and stars Erin Doherty who, following recent stints at the theatre in the critically acclaimed A Christmas Carol and Alan Ayckbourn’s The Divide, is soon to be seen as Princess Anne in series 3 of Netflix’s The Crown. Erin plays the sole protagonist, the 200-year-old Old Vic herself with the elixir of youth, embodying the undoubtedly female essence of the 200-year-old building as she muses over memories, social purpose and creative philosophy.

     

    With the support of AKA, the film is the theatre’s first ever short film for cinema and will be seen in over 40 cinemas UK-wide, including Curzon, Everyman and Picturehouse. The film will also run online and across social.

     

    The Old Vic is London’s independent theatre, a charity in receipt of no regular public subsidy. For two centuries this iconic institution has been a vital part of its local community, whilst also playing a significant role in developing the cultural landscape of the UK. Heritage organisations including The English National Opera and The National Theatre were founded by The Old Vic, and household names such as Laurence Olivier and Judi Dench even began their careers there. Throughout its history groundbreaking productions, social mobility and inclusion have remained central to its work. In celebrating this significant milestone, the theatre wanted to explore a variety of ways to engage audiences in the life of The Old Vic and this collaboration with BBH, who provided their services for free, offered an exciting opportunity to do so.

     

    About the collaboration Kate Varah, Executive Director of The Old Vic said: ‘This year has offered a unique opportunity to celebrate the iconoclastic, creative and adventurous spirit of The Old Vic. We are so grateful to BBH for their generosity, passion and commitment in helping us to mark this milestone and we look forward to sharing this film with audiences.

     

    Oliver Short, Creative at BBH said: ‘The thing that struck me about The Old Vic is that whilst its 200 years old, its as young and vigorous as a new theatre in terms of what it creates. So, I wanted to embody this in a character. Enter stage left, Erin Doherty.’

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    2018-12-04 00:00:00
    Campo Viejo appoints BBH as Global Creative Agency https://cn.adforum.com/agency/3874/press-releases/75784/campo-viejo-appoints-bbh-as-global-creative-agency https://cn.adforum.com/agency/3874/press-releases/75784/campo-viejo-appoints-bbh-as-global-creative-agency Campo Viejo, the leading premium wine brand from Spain’s famous Rioja region, has appointed BBH as it’s global creative and strategic agency partner following a competitive pitch process.

    Campo Viejo, the world’s number one selling Rioja wine brand, has a long, powerful history dating back to 1959 when Beristain and Ortiguela, two talented Rioja winemakers, joined forces.

    The famous Spanish winery is the fourth Pernod Ricard brand to have appointed BBH as their global agency, along with Absolut, Martell and their high-end Scotch portfolio.

    BBH has been tasked with evolving the global campaign ‘Live Uncorked’ to strengthen emotional connection and support the brand growth ambition in key markets such as the US and the UK.

    Adam Arnold, Global CMO of BBH, said: "We are proud to be Campo Viejo's global creative agency. We are huge advocates of the brand and can't wait to share that passion with the world through the campaigns we create together. Salud!"

    Patricia Cardoso, Marketing Director at Campo Viejo, said: “We are pleased to appoint BBH as a global brand building partner as we bring to life the next evolution of the Live Uncorked campaign.” 

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    2018-11-15 00:00:00
    Turkey or goose? Sprouts or no sprouts? https://cn.adforum.com/agency/3874/press-releases/75697/turkey-or-goose-sprouts-or-no-sprouts https://cn.adforum.com/agency/3874/press-releases/75697/turkey-or-goose-sprouts-or-no-sprouts Tesco’s campaign sparks a national debate about how the nation does Christmas.

     

    Tesco has launched its 2018 Christmas campaign with the first in a suite of TV adverts airing on ITV One on Tuesday evening (Tuesday 6 November). The ‘However you do Christmas, everyone’s welcome at Tesco’ campaign, created by BBH London, celebrates the many debates, rituals and routines that make Christmas what it is for people up and down the country.

    Building on the success of last year’s adverts, the new campaign shows a number of families and friends uniting and embarking on the most established of seasonal get-togethers – and debating our traditional differences.  Each point of view is delivered from a different person in a different household, making up one continuous debate.

    The campaign, which uses a composed version of Fleetwood Mac’s hit, ‘Go Your Own Way’, will run throughout November and December, setting up the idea of “However you do Christmas”. Exploring how different people celebrate Christmas, there is a special focus on how the nation enjoys food and drink, from the main Christmas dinner to desserts and Christmas tipples.  The adverts showcase a selection of Tesco’s Christmas offering including Tesco Finest Free Range Turkey, Tesco Finest Belgian Chocolate & Caramel Trees and Tesco Finest Premier Cru Champagne.

    Whether you’re in the 66% of people who go for sprouts, the 38% who love a Yorkshire pud or maybe you’re in the 8% who add ketchup to their Christmas Dinner. The campaign shows that however you do Christmas, Tesco has got it covered with quality food and drink throughout the season, whatever your budget.

    Alessandra Bellini, Tesco Chief Customer Officer said:

    “We know our customers each have their own Christmas traditions to help them celebrate. Whether it’s choosing turkey or goose, a full vegetarian or vegan option or having Yorkshire puddings with Christmas dinner, this year our campaign celebrates the festive favourites and little quirks that make Christmas so special.

    We want our customers to know that however they do Christmas, and no matter what they need, Tesco can help.”

    Tom Drew, BBH Creative Director on Tesco said:

    “Tesco can truly tell the story of the nation’s Christmas and how brilliantly diverse it is. There’s no wrong way to do Christmas.”

    The first of Tesco’s TV adverts, directed by comedy director Randy Krallman and produced by Smuggler, can be seen here and in cinemas nationwide. The campaign is supported by print and OOH, shot by photographer Myles New as well as social, digital, radio and in-store assets. The media planning and buying was handled by MediaCom UK.

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    2018-11-07 00:00:00
    WESTERN UNION & BBH SPORT CAMPAIGN OVERVIEW https://cn.adforum.com/agency/3874/press-releases/75373/western-union-bbh-sport-campaign-overview https://cn.adforum.com/agency/3874/press-releases/75373/western-union-bbh-sport-campaign-overview Liverpool FC’s Sadio Mane brings authenticity to Western Union and BBH Sport’s new international transfers campaign

    The world is on the move. People cross borders for a host of reasons. Some move to fill real deficits, such as highly-skilled expertise or service jobs. Some, to reunite with families. Others, to study abroad. A minority move to protect from conflicts or natural disasters. The UN predicts that the global migrant population will likely reach 274 million by 2020.

    Western Union, a leader in cross-border, cross-currency money movement, knows that when people move, a trail of exchange follows: money, goods, services, and technology. Western Union processes 32 transactions per second with its services, connecting people and companies throughout the globe and it believes that when money moves fluidly, good things happen. A child goes to college. An uncle enjoys his nephew’s global stardom at home. A business expands. Emergency aid arrives at the moment it’s needed. Whole nations thrive.

    The company’s ability to move money around the world allows its customers, including people like Sadio Mane and his fellow international teammates at Liverpool FC, to connect back home, meaningfully.

    In this digital age, Western Union’s advantage starts with people and, with the support of BBH Sport, the company captured a real-life exchange of Liverpool FC’s Sadio Mane sending money to his uncle in Senegal via the Western Union® mobile app. His uncle Sana buys himself a lovely new wide screen TV to watch his nephew in action.

    Shot between Dakar, Senegal, and Melwood, the Liverpool training ground, the ad shows Mane’s use of the Western Union® mobile app, sending money to his uncle swiftly, successfully and simply illustrating Western Union as a global digital brand. 

    Western Union is the Official Principal Partner and the Official Money Transfer Partner of Liverpool FC. They are also the Club’s first-ever Official Shirt Sleeve Sponsor - with the Western Union logo emblazoned on LFC shirt sleeve.

    Western Union’s partnership with the club allows the brand to benefit from a diverse range of Liverpool Football Club marketing and promotional rights. BBH Sport will work Western Union and LFC to bring to life the money transfer brand’s offering via the Premiership football club’s multiple platforms.

    Ewan Paterson, Founding Partner of BBH Sport, said:

    “Sadio (Mane) is really close to his uncle Sana who lives back in Senegal. It was fantastic to have them both in the film and show how Western Union helps them stay connected”.

    Michael Abbott, Director, Global Marketing Communications Strategy, at Western Union said:

    “Moving money across borders is important for millions of people around the world (including quite a few Premiership footballers).  Our digital solutions make moving money easier and BBH Sport have helped us use our partnership with Liverpool FC to tell that story in a highly engaging and relevant way.”

    The ad will air on UK TV for 4 weeks on Sky Sports & BT Sports, and globally online.

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    2018-10-18 00:00:00
    BBH Crowned Effectiveness Company of the Year and Scoops Grand Prix for Audi at IPA Effectiveness Awards 2018 https://cn.adforum.com/agency/3874/press-releases/75282/bbh-crowned-effectiveness-company-of-the-year-and-scoops-grand-prix-for-audi-at-ipa-effectiveness-awards-2018 https://cn.adforum.com/agency/3874/press-releases/75282/bbh-crowned-effectiveness-company-of-the-year-and-scoops-grand-prix-for-audi-at-ipa-effectiveness-awards-2018 Last night saw BBH London receive a total of 7 IPA Awards including Effectiveness Company of the Year and the Grand Prix.  

    Founded in 1980, the awards are described as ‘the advertising industry’s most rigorous and prestigious awards’.

    BBH had the most shortlisted campaigns of the awards this year, having being nominated five times for campaigns for clients Barclays, Audi UK, Weetabix, IAG Cargo (International Airlines Group) and Virgin Media.

    As well as BBH being named Effectiveness Company of the Year for the third time in its history, the agency also picked up its third ever Grand Prix for its work with Audi ‘Beauty and brains: How we supercharged the Audi premium 2015-2018’ which saw BBH help their founding client become no.1 for brand desire, sell more higher spec cars and grow three times faster than the market.  

    Other IPA Effectiveness Awards included Gold for BBH’s work with Audi, Silver for clients Virgin Media, Barclays and Weetabix and a bronze for IAG Cargo.  

    The accolades underline BBH’s belief that getting every customer interaction with the brand right will build brand equity today, tomorrow and into the future. Whilst extraordinary advertising is important, today BBH create extraordinary journeys.

    BBH London MD Karen Martin said:

    “The power of creativity to drive business and brand growth is why we do what we do. To win on 5 brands across 5 categories with our founding client winning the Grand Prix is a great moment for BBH”.

    For the full list of winners visit the IPA website

    http://www.ipa.co.uk/effectiveness/winners

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    2018-10-11 00:00:00
    Winner of BURGER KING’S Nationwide search features in new Crispy Chicken campaign https://cn.adforum.com/agency/3874/press-releases/75238/winner-of-burger-kings-nationwide-search-features-in-new-crispy-chicken-campaign https://cn.adforum.com/agency/3874/press-releases/75238/winner-of-burger-kings-nationwide-search-features-in-new-crispy-chicken-campaign This week sees the launch of BURGER KING®’s Crispy Chicken Burger film ‘Act of History’ featuring the winner of their nationwide search to find the first person to try it’s newest burger.

    The TV ad comes just a few weeks after BURGER KING®’s CEO Alasdair Murdoch’s online announcement of The Opportunity You Haven’t Been Waiting For – a search to find the first person to try its new Crispy Chicken Burger and, given that very few people would even contemplate the idea of eating chicken in BURGER KING®, BURGER KING® offered to pay them £20,000 for their toil.

    Everyone knows BURGER KING® for the Whopper. And people aren’t going to BURGER KING® for their chicken. However, through in-depth market research and social listening, BURGER KING® knew from launches around the world that the new Crispy Chicken burger answers that problem. People actually like it, and more than that they’re surprised it came from BURGER KING®.

    The launch film, which airs on TV this week, features the recipient of the £20,000 payment, ‘Jim from Wanstead’, as he tries BURGER KING®’S new Crispy Chicken Burger for the very first time. The result is honest and fun with a certified thumbs up from Jim.

    Ian Heartfield, CCO at BBH London, said: "We were in the lap of the gods as to who would come forward to try BK's new chicken burger. Luckily for us the competition delivered us Jim from Wanstead. His soundbites are worth the 20K prize alone."

    The campaign launches this week across TV, Online, Social, Press and OOH.

    Jim plans to spend the money on fixing up his nan’s bathroom and splashing out on a holiday. 

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    2018-10-08 00:00:00
    Mentos champions small talk with new campaign by BBH https://cn.adforum.com/agency/3874/press-releases/75089/mentos-champions-small-talk-with-new-campaign-by-bbh https://cn.adforum.com/agency/3874/press-releases/75089/mentos-champions-small-talk-with-new-campaign-by-bbh Mentos has launched the first in a series of campaigns championing the unsung hero of our day to day existence - small talk. Using their Pure Fresh Gum, Mentos is encouraging people to make the first step towards meeting someone new, using their new-found freshness to small talk.

    The importance of those first moments of awkward, stilted small talk often gets overlooked but these two new films produced by BBH London, and directed by Jeff Low, place our heroes in those awkward situations which often push people out of their comfort zone; being introduced to your girlfriend’s dad for the first time or meeting new people at a house party.

    Chewing Mentos Pure Fresh Gum instantly provides our heroes with the freshness and confidence to small talk with someone new.

    CMO, Jan Heeling at Perfetti Van Melle said:

    “We are happy to partner with BBH to bring to life the small talking power of Mentos Pure Fresh Gum. It’s exciting to blend the breath freshening effect of Mentos Pure Fresh Gum in those awkward social situations where everyone needs a little help to connect.”

    BBH Creative Director, Hamish Pinnell added:

    “We love small talk, it’s unpretentious, surprisingly powerful and anyone can use it. Not too dissimilar to a Mentos. It’s also hugely underappreciated, which is why Mentos is going to champion Small Talk in a series of campaigns.

    We’re not trying to save the world here, just get it talking a little bit more. "

    The campaign will run on TV & Online in multiple markets, starting in Belgium, the Netherlands and South Africa.

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    2018-10-02 00:00:00
    BBH London appointed BURGER KING®’s creative agency https://cn.adforum.com/agency/3874/press-releases/74828/bbh-london-appointed-burger-kings-creative-agency https://cn.adforum.com/agency/3874/press-releases/74828/bbh-london-appointed-burger-kings-creative-agency BBH London has been appointed BURGER KING®‘s creative agency to work with the brand on their repositioning in the UK market. The work will see them looking at the entire customer journey and brand experience.

    The BURGER KING® UK master franchise was acquired by Bridgepoint at the end of 2017, and subsequently saw a new management team put in place. BBH were approached by the CEO (Alasdair Murdoch) and Marketing Director (Katie Evans), earlier this year and hired without a pitch.

    On the back of the appointment, the agency today launches The Opportunity You Haven’t Been Waiting For – a nationwide search to find the first person to try its new Crispy Chicken Burger. And, given that very few people would even contemplate the idea of eating chicken in BURGER KING®, BURGER KING® will pay them £20,000 for their toil.

    Everyone knows BURGER KING® for the Whopper. And people aren’t going to BURGER KING® for their chicken. However, through in-depth market research and social listening, we know from launches in other markets that the new Crispy Chicken burger answers that problem. People actually like it, and more than that they’re surprised it came from BURGER KING®.

    Katie Evans, Marketing Director at BURGER KING®, said: “We are delighted to have BBH on board. Their inspiring portfolio of work and experience in our sector gives us real confidence that they understand our brand challenge and how we need to engage and resonate to build brand growth in the UK. We’re excited to launch the Crispy Chicken campaign with them, challenging the usual approach with a disruptive campaign to engage a new audience.”

    Ian Heartfield, CCO at BBH London, said: "The chance to re-build an iconic brand, one that's famous for ground-breaking, disruptive work, is every agency's dream brief. We're pumped that BURGER KING® have chosen BBH to help re-invent their entire customer journey, and bring the fight to the McOppositon."

    The campaign launches this week across Online, Social, Press and OOH. To enter post a video of yourself eating and giving a review of an imaginary Crispy Chicken burger, using #20Kfirstbite on Twitter, or via the BURGER KING® Facebook page. Entrance closes on 16th September and the winning candidate will appear in BURGER KING®’s latest advertising campaign, launching on TV on October 3rd.

    If you don’t believe us, hear it straight from the top. Here’s BURGER KING®’s CEO Alasdair Murdoch’s announcement of the opportunity

    ]]>
    2018-09-10 00:00:00
    Virgin Mobile sizzles with new “Hothouse” campaign https://cn.adforum.com/agency/3874/press-releases/74786/virgin-mobile-sizzles-with-new-hothouse-campaign https://cn.adforum.com/agency/3874/press-releases/74786/virgin-mobile-sizzles-with-new-hothouse-campaign Virgin Mobile is today launching a new campaign that brings to life the benefits of its service and incredible deals.

    Created by BBH London, “Hothouse” will run from September to the end of January across TV, print, radio, online and customer comms, and is led by a TV ad which launches on Wednesday 5 September at 08:15 on C4.

    “Hothouse” is an evolution of Virgin Mobile’s “Red Hot” campaign, and dramatises the amazing value customers can get. From the UK’s lowest monthly price on popular handsets to monthly Data Rollover, the concept behind the campaign is that nothing leaves Virgin Mobile’s ‘Hothouse’ without being a sizzling hot deal.

    The TV ad, produced by Jelly, takes viewers on a handset’s journey through the ‘Hothouse’, accumulating Virgin Mobile’s amazing benefits along the way. The film uses striking animations of make-believe devices, such as the pepper spray breathing dragonators, to depict Virgin Mobile’s hottest deals through the playful concept of a ‘Charlie and the Chilli Factory’ style visual.

    Cilesta Van Doorn, Director of Marketing at Virgin Mobile, said: “Virgin Mobile has a history of going the extra mile to give our customers the hottest deals. From being the first UK provider to offer data-free WhatsApp and Facebook Messenger to offering the UK’s lowest monthly prices on a range of top handsets, we’re spicing things up. Our new ‘Hothouse’ campaign captures exactly what makes our deals so hot.”

    The campaign is rooted in Virgin Mobile’s core values and highlights the benefits customers can enjoy from superfast 4G speeds and 99% population coverage to Data Rollover and Data-free WhatsApp, Facebook and Twitter as standard. The film demonstrates Virgin Mobile’s commitment to providing its customers with great deals at fantastic value. 

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    2018-09-05 00:00:00
    Audi Q8 Makes Big Entrance to Verdi https://cn.adforum.com/agency/3874/press-releases/74777/audi-q8-makes-big-entrance-to-verdi https://cn.adforum.com/agency/3874/press-releases/74777/audi-q8-makes-big-entrance-to-verdi New Ad Premiere Spectacle with Live Orchestra and Choir at BFI Southbank

    The arrival of the new Audi Q8 is announced in a spectacular major campaign – Big Entrance. The TV ad’s premiere was accompanied by a live 16-piece orchestra and 40-strong choir at the BFI Southbank in London. 

    Created by BBH London, Big Entrance shows the 100-strong Odessa Philharmonic Orchestra tuning up in the dead of night beside a shipping dock. As the Q8 rolls out of a container, the orchestra breaks into the epic swoon of Verdi's Dies Irae. It is a rousing reception fit for the latest premium SUV from Audi.

    The atmospheric ad brims with pomp and ceremony, but there is also a splash of trademark Audi humour: as the Q8 carefully navigates its way through a tight spot near the percussionist, the orchestra momentarily grinds to a halt – the players are stunned by the Q8's power and elegance.

    A witty tagline reads: The new Audi Q8. It makes a bit of an entrance

    The special screening of Big Entrance was streamed via Periscope and Twitter.

    An audience of more than 440 Audi guests and BFI members was then treated to an exclusive screening of the upcoming heist caper American Animals, one of the most eagerly anticipated movies of the year. Meanwhile, a fleet of Q8s was displayed on a walkway by South Bank in all its glory.

    The ad was filmed at the Odessa Port, Ukraine, and directed by Sam Brown.

    Benjamin Braun, Marketing Director of Audi UK, says: "The latest SUV from Audi, the Q8, is distinctively bold, beautiful and packed with new technology. It deserved a spectacular unveil in the UK, it got one with a 40-strong philharmonic choir. Verdi’s ‘sturm und drang’ (storm and drive) was the perfect soundtrack to the latest incarnation of our philosophy of ‘Vorsprung durch Technik’."

    Ian Heartfield, Executive Creative Director of BBH London, adds: "The Q8 is the biggest, ballsiest Audi ever made. So, it wasn't enough to give it the biggest, ballsiest music score: this car demanded to have the entire orchestra and choir physically there for its arrival on our shores."

    Director Sam Brown says: "We wanted to characterise the Q8 as a commanding presence, deserving of great reverence and fanfare. Big Entrance achieves that, all the while maintaining the distinct Audi tone, identity, intelligence and wit."

    Big Entrance will be running on TV including Channel 4, ITV and selected Sky channels. It will be supported across VOD, out of home, radio and cinema.

    The new Audi campaign will be among the first to show on The Kensington - the first billboard by Zaha Hadid Design.  This landmark advertising structure, commissioned by JCDecaux on London’s West Cromwell Road, integrates public art, contemporary design and digital media. Its stainless-steel looped ribbon structure expresses the dynamism of the advertised brand and an on-the-go audience.

    The campaign was planned and bought by Omnicom Media Group's PHD, alongside PHD Fuse which was responsible for brokering and managing the special Audi screening with the BFI.

    Social media and live stream were managed by We Are Social and Streaming Tank. 

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    2018-09-04 00:00:00
    BBH and Samsung break new ground with Family Guy augmented reality game to showcase Samsung Intelligent Home https://cn.adforum.com/agency/3874/press-releases/74744/bbh-and-samsung-break-new-ground-with-family-guy-augmented-reality-game-to-showcase-samsung-intelligent-home https://cn.adforum.com/agency/3874/press-releases/74744/bbh-and-samsung-break-new-ground-with-family-guy-augmented-reality-game-to-showcase-samsung-intelligent-home Doorways platform is new way to teach customers about new products 

    Leading global creative agency BBH has harnessed augmented reality (AR) and a Family Guy collaboration to provide Samsung with a highly innovative way to market its products.

    Doorways, which launched at Berlin’s IFA innovations show, is an interactive AR platform that allows the user to step into a different world and fully immerse themselves in all its intricate details. It is designed to bring Samsung’s Intelligent Home devices to life, teach consumers how they work and show the potential of a fully connected home.

    Consumers use a Samsung device to enter a special Doorways display area. The Family Guy game is then overlaid on the location using AR. By mapping the physical space to the virtual Family Guy house, players can walk and look around as they would in real life. Their phones acts as a lens into the interior of the Griffin’s house containing Samsung’s Intelligent Home devices. The player will then receive a series of tasks in a story narrative featuring Family Guy’s main character Peter Griffin. These tasks show how connected devices can work together to make life easier and better.

    For example, the player will be asked to find some ‘classy dinner music’. They can then select Spotify on a display panel on the fridge. The user will then be guided by Bixby to the front room where music will automatically transfer to the television and the lighting will change accordingly. This is a simple demonstration of how Samsung’s music continuity system works and a practical application of the concept of device group control. 

    Doorways players will also be taught how to connect their TV to their fridge to view its contents and select ingredients, connect to their oven to turn it on, set their washing machine to run and reduce the temperature of their fridge to chill wine.

    BBH conceived this creative solution as a response to Samsung’s desire to make the power of smart devices and the Internet of Things (IoT) more fun and accessible. By using the humour of Family Guy as the basis for the game, it engages with Samsung’s key millennial demographic. AR provides an immersive experience and the flexibility to show a range of Samsung’s smart devices in action. It also enables Doorways to be easily taken to key locations across the world.

    Ian Heartfield, Chief Creative Officer at BBH London, said: “For many consumers smart devices and the Internet of Things can seem like a complicated concept. It can be difficult for them to see what these devices can do and how they can all work together to benefit them. This need to bring it all to life for consumers is why we developed Doorways. Harnessing AR and the wit of Family Guy gives Samsung a unique solution to a complex challenge.

    The development of Doorways was a collaborative endeavor with MediaMonks working as creative digital production partners and the Family Guy production team partnering with BBH on the narrative and experience. Google provided both technical consultation and its AR Core technology to power Doorways.
    Martin Verdult, Managing Director, MediaMonks London, said “AR technology has already graduated from a gimmick to becoming a proven added value for innovative brands. It’s a great way to communicate with consumers in the always on, connected world. We enjoyed collaborating closely with BBH’s creative team on using our AR capabilities and production power at its best to work this tech into the fascinating world of IoT.

    Olivier Rabenschlag, Head of The Exploratory at Google, a key partner, said “The ability to connect the physical to the digital world through AR is what got us excited about this collaboration in the first place. Augmented Images in ARCore let you build AR apps that can respond to 2D images, such as posters or product packaging, in the user's environment. In this instance we are using a physical door from the Family Guy universe as the entry point into an immersive experience and a completely new way to tell a story.”

    Samsung’s Intelligent Home devices are connected via a cloud system accessible via its SmartThings app. SmartThings is an open platform that is compatible with mobile devices, home appliances, TV and sensors.

    The Doorways platform will be rolled out at major tech events across the world and prominent locations in cities such as London and New York. The Family Guy augmented reality game will be the first in a series of collaborations with major entertainment properties to educate consumers on different aspects of IoT. 

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    2018-08-31 00:00:00
    British Army, Guinness and Lidl among 38 campaigns shortlisted for 2018 IPA Effectiveness Awards https://cn.adforum.com/agency/3874/press-releases/74352/british-army-guinness-and-lidl-among-38-campaigns-shortlisted-for-2018-ipa-effectiveness-awards https://cn.adforum.com/agency/3874/press-releases/74352/british-army-guinness-and-lidl-among-38-campaigns-shortlisted-for-2018-ipa-effectiveness-awards 2018-07-30 10:32:46 BBH London makes The Sunday Times Best Companies to Work For list for 10th year running https://cn.adforum.com/agency/3874/press-releases/72364/bbh-london-makes-the-sunday-times-best-companies-to-work-for-list-for-10th-year-running https://cn.adforum.com/agency/3874/press-releases/72364/bbh-london-makes-the-sunday-times-best-companies-to-work-for-list-for-10th-year-running

     

    Bartle Bogle Hegarty London has been named in the Sunday Times 100 Best Companies to Work For list in the UK for the 10th year running.

               

    The Sunday Times Best Companies to Work For list celebrates and showcases the very best in workplace engagement; it is the longest-running and most respected of its kind. First appearing in The Sunday Times in 2001, the lists and accreditations are now recognised as the standard in workplace engagement.   

               

    BBH London, which employs 388 staff, has secured a Best Companies 2 Star ‘outstanding’ accreditation, as well being given a special award for 10 years’ inclusion.

               

    Upon entering the award, staff within BBH London were asked for their opinions in the independent Best Companies questionnaire which focused around their manager and team, personal growth, wellbeing, giving something back, leadership, the company as a whole and fair deal for employees.

               

    92% of BBH staff agreed that the experience gained from working at the agency was valuable for their future with 93% agreeing that their team was fun to work with and that they make a valuable contribution to the success of the organisation.  

               

    As well as offering ongoing training for personal development, BBH has a ‘Creativity for Good’ programme and at least 20% of staff are known to undertake charitable activities during business hours.  

     

    On joining the list for the 10th year running BBH London CEO, Ben Fennell said:  

               

    “To make it onto the list of the ‘Top 100 companies’ ten years running is a huge source of pride to everyone at BBH. We believe that positive people have bigger and better ideas, so it’s good to know that our talent is feeling so positive about working for BBH”.

    ]]>
    2018-02-28 00:00:00
    Audi Sends in the Clowns https://cn.adforum.com/agency/3874/press-releases/70029/audi-sends-in-the-clowns https://cn.adforum.com/agency/3874/press-releases/70029/audi-sends-in-the-clowns Comic campaign highlights intelligent technologies 

    Audi premieres a major technology campaign that enlists the stars of the circus but to convey a serious message. Created by BBH, the multi-million pound campaign illustrates the benefits of Audi intelligent technologies.


    Clowns, shot by award-winning director Ringan Ledwidge, features a troupe of the comic characters taking to their collapsing cars and causing havoc on the roads with their antics. A range of Audi models calmly saves the day with their hi-tech safety capabilities. The technologies include Audi pre sense city, cross traffic rear assist, quattro all-wheel-drive, Matrix LED
    highlights, adaptive cruise control and Audi side assist.


    Eventually, the new Audi A8 luxury saloon parks up, showcasing its park assist feature, between two circus jalopies, before the tagline ‘Audi Technology. Clown Proof’.


    The film is soundtracked by a reinterpretation of the classic Stephen Sondheim showtune Send in the Clowns, arranged by record producer David Kosten (aka Faultline), and featuring the singersongwriter Lisa Hannigan. A logo will encourage viewers to Shazam the song, which continues the theme of Audi re-purposing re-recording iconic songs with up and coming artists for its campaigns.


    For every Shazam, Audi will donate to the charity Brake, in support of Road Safety Week beginning 20 November. The money raised from this partnership will help community groups across
    the UK to raise awareness of road safety.


    Benjamin Braun, Marketing Director of Audi UK, says: "Everyone knows that Audi produces beautiful cars. But, not everyone knows they have amazing brains. Our film makes that point with great charm and wit as Audi cars negotiate the crazy world of the clowns with exquisite comic timing!"


    Ian Heartfield, Executive Creative Director at BBH, adds: “We like to keep things simple with Audi - there are a lot of clowns on the road, and our cars have the technology needed to stay
    safe amongst them. Add Ringan, and fingers crossed we have a great, memorable, disruptive film on our hands."


    The campaign will kick-off with Clowns during Victoria on ITV on Sunday 1 October. Audi will be one of the first brands to ever feature on ITV Plus, dramatically increasing the brand’s chances
    of maximising reach across a single spot. All viewers, who watch that single episode, will see the ad regardless of whether it is via linear TV or catching up online.


    It will also be the first ad ever to be shown at the British Film Institute (BFI) on London’s Southbank – just before the screening of the main feature film – in a special collaboration
    between the brand with the four rings and the BFI.


    Additionally, the campaign will be the first ever Audi datadriven outdoor activity, spanning premium digital roadside formats across the nation. The intelligent campaign will bring
    the Audi technologies to life. It will be managed and distributed through digital outdoor ad tech platform, OpenLoop, which analyses Transport API, time and weather data to trigger the relevant creative for each roadside location.


    In a world where video consumption habits have changed and for Audi UK, 50% of its YouTube videos are now watched on a mobile, the brand is collaborating with Google and its advanced video
    program, Unskippable Labs, on Clowns to investigate what is the perfect balance of efficiency and storytelling. In a first, the video experiment, powered by Google’s programmatic platform,
    Doubleclick, the collaboration will look to decipher the role of established long form brand storytelling alongside the innovative 6 second short form bumpers in driving desire and consideration around ‘Beautiful Cars with Amazing Brains’


    The campaign was planned and bought by PHD Media.

    ]]>
    2017-09-28 00:00:00
    SUPERMARKET VS UBER https://cn.adforum.com/agency/3874/press-releases/65417/supermarket-vs-uber https://cn.adforum.com/agency/3874/press-releases/65417/supermarket-vs-uber Uber has rolled out the second phase of its ‘Where to?’ campaign with a creative recruitment push highlighting the shift-free benefits of becoming a driver.
    Uber’s in-house creative team again teamed up with BBH to produce two videos contrasting what it’s like working in a supermarket and a supermarket respectively to the life of a driver for the tech firm.

    Supermarket vs Uber depicts a despondent checkout waiting for his shift to finish, only to see a family heading to the till with two overflowing trolleys as the final closing Tanoy announcement is made. His devastation is accompanied by Psycho-esque string orchestra horror music, and the line: “There aren’t many jobs where you can go home when you want”.

    In another 30-second spot, a warehouse worker driving a cherry picker is inspired to drive straight out the door after seeing boxes of golfing equipment on the shelves. The voiceover says: “There aren’t many jobs where you can take the afternoon off”. 

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    2017-07-04 00:00:00
    COSTA APPOINTS BBH TO GLOBAL ADVERTISING ACCOUNT https://cn.adforum.com/agency/3874/press-releases/64684/costa-appoints-bbh-to-global-advertising-account https://cn.adforum.com/agency/3874/press-releases/64684/costa-appoints-bbh-to-global-advertising-account Costa has appointed BBH as its global creative agency partner, following a competitive pitch process.
    BBH will develop the global brand strategy and communications platform under Costa’s brand purpose of “Inspiring the world to love Great Coffee”. The agency’s first work for the brand will launch later this year, and will run across all 33 international markets in which it operates.
    Since it was founded by brothers Bruno and Sergio Costa in 1971, Costa has been at the forefront of Britain’s growing love for better coffee. Costa is now the nation’s favourite coffee shop, with over 2,000 stores and 20,000 baristas serving hand-crafted, barista-made coffee to over a million customers every day. The brand’s ambition is to replicate this affinity on a global scale, across key geographies for both Retail stores and the 6000 global touch-points for the Costa Express proposition.
    Following substantial global growth over the last 10 years, Costa launched a pitch process in March to appoint a lead global agency partner, working with the AAR. Previously the brand had worked with a number of agencies on an international and local basis. BBH’s appointment and the introduction of a global agency model aligns with a new internal brand operating model at Costa, designed to help build the brand globally and drive preference and sales in local markets.
    The account will be run out of BBH London, supported in market by local offices and partners. Ben Fennell, CEO of BBH London, said: “BBH is thrilled to be working with Costa after what was an excellent pitch process. The brief was tight, the process was fast, and the clients were delightful. I'm confident that we will do great things together.”
    Caroline Harris, Global Brand Director at Costa, said: “We are delighted to confirm the appointment of BBH as our lead global creative agency. We’ve been really impressed with their strategic planning and creative strategy through the pitch. We had a fantastic chemistry with the team and they have a great understanding of target customers, as well as a genuine appreciation of the differences across our key geographies. We’re excited to start working with them on the next stage in our brand development.”

    ]]>
    2017-04-28 00:00:00
    Deloitte UK launches brand campaign https://cn.adforum.com/agency/3874/press-releases/64602/deloitte-uk-launches-brand-campaign https://cn.adforum.com/agency/3874/press-releases/64602/deloitte-uk-launches-brand-campaign Deloitte has launched a major new brand campaign in the UK. ‘Deloitte Do’, developed by global advertising agency BBH, will tell the story of the firm’s impact across the wide breadth of services it provides to clients.

    Mark FitzPatrick, managing partner for clients & markets at Deloitte UK, explained the rationale for the campaign: “Clients that know us have great loyalty, but those that don’t work with us are less aware of what we stand for – they don’t consider us for work as frequently because they don’t have a clear perception of what working with Deloitte would be like.

    “Our campaign has a simple objective: to answer the question, Why Deloitte? We are doing this by amplifying the characteristics our clients say set us apart. They see Deloitte as the firm that delivers, makes an impact and takes action. Put simply, it’s what we do that makes the difference. This campaign will help us to create a distinctive and consistent market position.

    ” The campaign is based on a range of stories that show the firm’s range of services, such as working with blockchain technology, carrying out simulated cyber-­attacks to protect a bank from cybercrime, a pan European restructuring project, and automation of tax compliance. It will include ‘out of home’ advertising in Heathrow Airport, Canary Wharf and Edinburgh, along with digital and print advertising in national newspapers and magazines, including across Deloitte’s website and social media channels. The advertising focuses on the word ‘Do’, showcasing what Deloitte does to make a positive impact on its clients’ businesses.

    Adam Arnold, Managing Director of BBH London, said: "Our brief from Deloitte was to help them stand out in the sea of corporate sameness. In 'Do', we’ve done this in the simplest, most visually striking way possible. It emphasises Deloitte’s focus on delivery and action, rather than just words. It speaks to the significant impact they make to their clients' businesses and to our society."

    FitzPatrick added: “We are living in a period of uncertainty for many of our clients. But through that uncertainty, businesses must plan for the future: continuing to invest, recruit, acquire and grow. ‘Deloitte Do’ positions us as the people who can help businesses take decisive action.”

    ]]>
    2017-04-24 00:00:00
    Epic entertainment & Red hot cables: Virgin Media launches new campaign that brings irresistible connected entertainment to life https://cn.adforum.com/agency/3874/press-releases/64198/epic-entertainment-red-hot-cables-virginmedia-launches-newcampaign-that-brings-irresistible-connected-entertainment-to-life https://cn.adforum.com/agency/3874/press-releases/64198/epic-entertainment-red-hot-cables-virginmedia-launches-newcampaign-that-brings-irresistible-connected-entertainment-to-life Virgin Media has today launched a major new campaign that brings to life the unparalleled entertainment that its customers enjoy through superior, ultrafast connectivity. The multi-million pound campaign will run over 14 weeks across TV, online, print and OOH. The campaign launches first on social media, with the TV ad breaking today, Friday 24th March, during Coronation Street and Gogglebox.

    The campaign, created by BBH London, celebrates the uniqueness of Virgin Media’s cables and all the great entertainment they are capable of delivering. Fast-paced and actioned packed, it depicts some of entertainment’s most loved genres racing down a gigantic, futuristic fibre cable. Set to the soundtrack of “Misirlou” by Dick Dale & The Del Tones, the film features cameo appearances from Usain Bolt, Iron Lord Hunter from Activision’s Destiny game, Southampton FC and Donatello from Nickelodeon’s Teenage Mutant Ninja Turtles. They’re racing to be first into our homes and onto our screens, because if entertainment could choose how it was delivered, it would choose Virgin Fibre.

    Kerris Bright, Chief Marketing Officer at Virgin Media said: “Red hot is our north star for judging creativity and our new campaign delivers this in spades. If entertainment could choose its fibre – it would choose Virgin’s. And to make things simple we are calling our offer Virgin Fibre. Our campaign coincides with the launch of VIVID 300 – our top speed – and the refreshment of our bundles, so that now our entry speed will be VIVID 100 – we start where our competition stops. “The power of our proposition is that we bring connectivity and entertainment together in an irresistible way – and the best entertainment needs awesome connectivity – stream together, download in HD, on-line gaming, - whatever your chosen entertainment you need a fast connection.” The campaign is based on the insight that, due to its unrivalled fibre and Wi-Fi connection, Virgin Media is able to deliver a reliable and seamless entertainment experience, direct to the home. The high-energy film aims to remind viewers of this, demonstrating that Virgin Media is the fastest way to connected entertainment. It ends with the line, ‘The best entertainment deserves awesome wi-fi. This is Virgin Fibre’.

    Carl Broadhurst, Creative Director at BBH London said: “Virgin Media's state-of-the-art ultrafast cable spends it's life buried underground. We wanted to shine a spotlight on the tech that streams entertainment into your home faster than anyone else. But how do you do a product demo in a 'Red Hot' Virgin way? You get Sam Brown, you build a set of Ben-Hur proportions and fill it with a cast of over 300 characters from the world of entertainment, that's how.” The film was shot by award-winning director Sam Brown, through Rogue. An epic production, it was shot in a bespoke tunnel in Budapest spanning 200ft. It will be accompanied by print, online and social activity, planned and brought by Manning Gottlieb OMD.

    ]]>
    2017-03-24 00:00:00
    BBH BRINGS TOGETHER DOMESTIC VIOLENCE CHARITY REFUGE AND UNIVERSAL MUSIC UK TO LAUNCH UNIQUE MUSIC VIDEO WITH A MESSAGE https://cn.adforum.com/agency/3874/press-releases/64124/bbh-brings-together-domestic-violence-charity-refuge-and-universal-music-uk-to-launch-unique-music-video-with-a-message https://cn.adforum.com/agency/3874/press-releases/64124/bbh-brings-together-domestic-violence-charity-refuge-and-universal-music-uk-to-launch-unique-music-video-with-a-message Critically acclaimed singer-songwriter Frances’ new music video shows women experiencing domestic violence that they are not alone; Refuge can support them 

    BBH London has launched a ground-breaking new music video for critically acclaimed singer-songwriter Frances, which seeks to raise awareness of domestic violence and the support available  to victims from national domestic violence charity, Refuge.


    The campaign launches as new research reveals that two women are killed by their partner or  x-partner every week in England and Wales alone. One in every two young women experience  controlling behaviours from a partner – and over a third of young people would not know where to turn to for support . Made with the support of Globe, Universal Music UK’s Creative & Commercial Partnerships division, the film is a major prevention initiative that enables Refuge, without any media spend, to use an unexpected channel to let young women know they’re not alone.


    The animated film was created by award-winning animation studio Le Cube and directed by Brazilian director Ralph Karam, through International production firm Not To Scale. It will be released on 20th March as the official music video to France’s single ‘Grow’, which is a moving ballad about supporting a friend. World-Famous Hollywood Animation Director Clay Kaytis worked as a Creative Consultant on the project. Kaytis, who directed The Angry Birds Movie, is a former Head of Animation at Disney who worked on hit films including Frozen and Tangled.


    Frances is one of the country’s most talented young musicians. She was named one of BBC Music’s ‘Sounds of 2016’, nominated for the ‘Critics Choice’ Award at the BRITs and Glamour’s Women of the Year 2017. Her much anticipated debut album, ‘Thing’s I’ve Never Said’, features ‘Grow’ and will be released on Friday 17th March.


    The aim of the music video is to ensure women who experience domestic violence realise they are  not alone and that Refuge can support them. The film depicts a woman going about her daily life; except that due to the abuse she is experiencing, she becomes visibly more isolated and alone. One day, she meets a character representing Refuge, who recognises and understands what she is going through and supports her to escape the abuse and rebuild her life.


    The female character is based on Melanie Clarke, a real-life Refuge client who benefited from the  charity’s expert support following more than decade of physical and psychological abuse at the hands of her ex-partner, whom she met when she was 14. On any given day, Refuge’s specialist services support close to 5,000 women and children like Melanie and her family.
    George Hackforth-Jones, Creative Director at BBH London commented: “Grow is a beautiful, bittersweet ballad, and the lyrics chime perfectly with the more positive message we want to put out there about life after domestic violence; that there are people who can see what you’re going through, and things can get better.


    Being the official music video to such a moving song lets us talk to young women in a powerful and unexpected manner. Using animation felt like a good way to tell what is a heartbreaking story in a sensitive and hopefully heartwarming way, and have fun playing with little details like Frances’ polka dot socks.”

    George Hackforth-Jones, Creative Director at BBH London commented:
    Grow is a beautiful, bittersweet ballad, and the lyrics chime perfectly with the more positive message we want to put out there about life after domestic violence; that there are people who can see what you’re going through, and things can get better.
    Being the official music video to such a moving song lets us talk to young women in a powerful  and unexpected manner. Using animation felt like a good way to tell what is a heartbreaking story in a sensitive and hopefully heartwarming way, and have fun playing with little details like Frances’ polka dot socks.” 

    Frances said:
    I feel so honoured to be a part of this campaign for Refuge. I want nothing more than to give something back with my music, and I hope that this incredibly important video which features my song, Grow, will resonate with people all over the world, and especially to women who are experiencing domestic violence and needing help as we speak. Refuge is here for them - we want people to realise they are not alone.


    Sandra Horley CBE, Chief Executive of Refuge, added:
    Refuge is delighted to partner with the very talented Frances. Her beautiful and poignant song ‘Grow’ is a perfect fit for this incredibly powerful video.
    “Music is a powerful and effective way to reach people, especially younger people, with important  messages. Thanks to Frances’ legions of fans, more young women will be made aware the  support Refuge can provide.
    Refuge is determined to use whatever creative means possible to reach young women. I am  grateful to Frances and BBH for helping Refuge to bring this appalling crime out of the shadows, and I hope the ‘Grow’ video is watched and shared far and wide.


    Melanie Clarke, who the character is based on, commented:
    I was so pleased to take part in this video. I understand what it’s like to feel as though nobody knows what you are going through. I was living with domestic violence behind closed doors for years – I kept it all to myself and told my family and friends I was fine. My ex-partner had deliberately isolated me; his controlling ways made me isolate myself from people.
    “When I received support from Refuge, it was like somebody turning on a light. They supported  me to me realise I was not alone and that I could have a safe and happy future. 


    ]]>
    2017-03-20 00:00:00
    "Home" wins BAFTA for Best British Short Film https://cn.adforum.com/agency/3874/press-releases/62885/home-wins-bafta-for-best-british-short-film https://cn.adforum.com/agency/3874/press-releases/62885/home-wins-bafta-for-best-british-short-film ‘I feel like I have been punched in the stomach’ Radio Times

    ‘A hypnotic tale of struggle’ The Independent

    ‘A powerful testament’ i-D

    ‘Heartbreaking’ Elle UK

    HOME, the short film co-produced by Black Sheep Studios, BBH London’s in-house production unit, Somesuch, and DokuFest, the Kosovan film festival, was last night awarded the BAFTA for Best British Short Film.

    The powerful 20-minute short film, supported by UNHCR, the UN Refugee Agency, launched in 2016 to address the refugee crisis. Starring Jack O'Connell and Holliday Grainger, HOME was shot in three countries - the UK, Kosovo and Albania.

    As thousands of men, women and children attempt to get into Europe, the film sees a comfortable English family experience a life changing journey of their own. The film presents a less common route of using an entertainment format to communicate a message, rather than a traditional commercial format.

    Written and directed by BAFTA-winning director, Daniel Mulloy (BABY, ANTONIO’S BREAKFAST, DAD), HOME aims to remind the viewer that refugees are just like you or I - fathers, mothers, sons and daughters – for whom the meaning of the word “home” has undergone a traumatic re-evaluation.

     

    The film was funded and produced by Black Sheep Studios, Somesuch and DokuFest, with donations from Open Society Foundation-London, United Agencies in Kosovo, USAID and the film’s cast and crew, among many others. Coldplay, Dizzee Rascal and Wiley all donated music for the soundtrack.

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    2017-02-13 00:00:00
    TESCO LAUNCHES NEW TV AND SOCIAL ADS AS PART OF ‘CHRISTMAS. BRING IT ON’ CAMPAIGN https://cn.adforum.com/agency/3874/press-releases/62462/tesco-launches-new-tv-and-social-ads-as-part-of-christmas-bring-it-on-campaign https://cn.adforum.com/agency/3874/press-releases/62462/tesco-launches-new-tv-and-social-ads-as-part-of-christmas-bring-it-on-campaign 23 rd December 2016

    Tesco’s ‘Christmas. Bring it On’ campaign, created by BBH, acknowledges that Christmas is

    a marathon - a mix of highs, lows, ups, downs, excitement and anticipation. As part of the

    campaign, Tesco has launched a series of TV and social films in which the supermarket

    aims to make some of the highs even higher for a number of customers, delivering

    something a little unexpected with their shopping.

    The first of two new TV adverts showcasing the reunions will air on 22nd December on ITV

    and features Brenda Hillaby who, after working for Tesco for nearly 25 years, was nominated

    by her store in Hull to be reunited with her son who lives in Australia. Brenda saves every

    spare penny she has to try and visit him with the two nephews he has never met but has

    never managed to do it, in the seven years he has been away.

    The second ad airing on 23rd December also on ITV features Theresa, an 88 year old

    grandmother. For the ultimate Christmas wish, Tesco flew her daughter and granddaughters

    from Australia to the UK. They then paid Theresa a surprise visit by sneaking into her weekly

    Tesco delivery which her daughter organises for her every week in Australia!

    Christmas fans can also visit Tesco.com/Christmas or go on to the Tesco Facebook page for

    a chance to see how two other families were reunited with their loved ones for a magical

    Christmas, complete with festive food courtesy of Tesco.

    The films launch as new research reveals that a quarter (25 per cent) of Brits will celebrate

    Christmas virtually this year, as families struggle to come together to celebrate the festivities

    new research from Tesco has revealed.

    The new trend will see a third of Brits (32 per cent) using video calling to open Christmas

    presents with one another. One in five (22 per cent) will sit down to eat the traditional festive

    feast virtually, while another 16 per cent will play traditional games such as charades or

    monopoly on the big day. Skype is the most used (76 per cent) video calling service followed

    by Apple’s FaceTime (41per cent).

    Michelle McEttrick, Group Brand Director at Tesco commented: “Our research found that

    half of us will be missing a loved one this Christmas so we wanted to help bring families

    together, no matter where in the world they were from”. 

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    2017-01-04 00:00:00
    KFC vs unites Grime Legends with Gaming Stars in unique, insight-led docial campaign https://cn.adforum.com/agency/3874/press-releases/62290/kfc-vs-unites-grime-legends-with-gaming-stars-in-unique-insight-led-docial-campaign https://cn.adforum.com/agency/3874/press-releases/62290/kfc-vs-unites-grime-legends-with-gaming-stars-in-unique-insight-led-docial-campaign Gaming in 2016 is different to how it used to be, with most of the UK’s 33.5 million gamers today playing on their own rather than with friends. KFC, famous for bringing people together over a bucket of Original Recipe chicken, is seeking to unite this community once again with a unique social campaign created by BBH.

    Gaming is already a big business, however many gamers are increasingly playing on their own, linked only to their friends or strangers by a headset from the confines of their own room. A unique social listening project from BBH Live, BBH’s creative and data driven social content unit, identified a 500 per cent rise in social conversations over the last three years surrounding the disappointment over the decline of split-screen gaming.

    Alongside this, social listening revealed an organic conversation amongst online gamers about KFC, which presented a unique opportunity for the brand to get involved and unite this community once again.

    To launch the campaign KFC created the ‘Colonel’s Couch’ - a gaming sofa designed to unite friends over their favourite games and food. The sofa is a gamer’s dream that has been specially designed with bucket holders, refillable drinks, chip trays, in-built speakers, lights that react to the gameplay and even wet wipe dispensers to keep fingers clean.

    To put the Colonel’s Couch to the test, KFC hosted a live event this weekend to bring the best talent in gaming - Ali A, Clare Siobhan, MiniMinter and JMX - together with top grime stars - Big Narstie, P Money, Novelist and D Double E. All the action was streamed on Facebook Live and Twitch, where viewers could watch them battle it out over some of their favourite games to see who would win free KFC chicken for life. In a media first, this marked the first time that Facebook has promoted a live stream.

    Initial results show that the campaign was a massive hit amongst fans. 87% of KFC's target audience have seen the campaign in less than five days, with the live stream reaching 2.7 million people. This is the highest level of organic reach ever for a KFC video.

    Josh Benge, Social Media Manager at KFC commented:
    “We believe gaming is an occasion that should be shared with friends, so we were thrilled to see that the event - and the Colonel’s Couch - brought people back together, reigniting those friendly rivalries.”

    Hamish Pinnell, Creative Director at BBH said:
    “It’s reassuring to see that even when doing a live stream event, it’s still high level production values, preparation and craft that make it a success. Keep an eye out for the next one.” 

    ]]>
    2016-12-02 00:00:00
    Film Celebrates the Audi Era at Le Mans https://cn.adforum.com/agency/3874/press-releases/62048/film-celebrates-the-audi-era-at-le-mans https://cn.adforum.com/agency/3874/press-releases/62048/film-celebrates-the-audi-era-at-le-mans Audi Sport models visit famous Circuit des 24 Heures du Mans in tribute to unique track record in world-famous race

    The car marque with the four rings launches a new ad to celebrate the Audi Sport range and the important role its remarkably successful, 16-year engagement in the world-famous 24 Hours of Le Mans race has played in the brand’s evolution.  The campaign breaks on TV on Friday 4 November 2016. 

    Going Home’, created by BBH, carries the tagline ‘Audi Sport. Born on the track, built for the road.’  It depicts Audi RS models, including the new TT RS Coupé and R8 Spyder, making an epic journey to the Circuit des 24 Heures du Mans, where so much of the knowledge and expertise behind these spectacular high performance models has been gained during the development of generations of thoroughbred Audi racing cars.

    The film also features the Audi RS 6, RS 7, RS Q3 and the Le Mans winning R18. The cars take to the circuit in formation, accompanied by an acoustic rendition of the Simon and Garfunkel classic, ‘Homeward Bound’.  The track was produced by David Kosten, the Mercury Prize nominated producer, and performed by up and coming artist, Gina Kushka. 

    The ad is a tribute to a period of the Le Mans race, which will go down in history as the Audi Era. Between 1999 and 2016, the German manufacturer finished on the podium 18 times in 18 starts and won the race on 13 occasions – a period of unprecedented success.

    During that era, Audi scored wins using TFSI petrol and diesel engines and more recently, hybrid power – a series of pioneering achievements that made history at Le Mans. 

    Sarah Cox, Interim Head of Marketing of Audi UK, explains: "This evocative film is a fitting culmination of a long and successful relationship between Audi Sport and Le Mans. In the true spirit of Vorsprung durch Technik, our 13 victories in this famous endurance race inspired, and will continue to inspire, the development of Audi road cars."

    Ian Heartfield, Deputy Executive Creative Director of BBH London, adds: "This is the first time we have been able to make one film with the whole Audi Sport range.  Each car is iconic in its own right, so the chance to see all of them together en route to what has been the spiritual home of Audi Sport for so many years, makes for a simple but beautifully compelling film."

    The film's director, C D Morrish, says: "We wanted to break the conventions of ads for powerful cars. These RS models are not just performance cars, they are pieces of beauty."

    The launch weekend of ‘Going Home’ will see the ad air during the interval of ITV1’s mini-series Tutankhamun.  The film will also feature in cinemas nationwide, showing Star Wars and Inferno, in the run up to 2017. 

    The Audi association with Le Mans ends with the conclusion of the 2016 season, as the brand turns its focus to Formula E.

    ]]>
    2016-11-04 00:00:00
    BBH works with St John Ambulance and Tesco to create life saving babygrow https://cn.adforum.com/agency/3874/press-releases/61829/bbh-works-with-st-john-ambulance-and-tesco-to-create-life-saving-babygrow https://cn.adforum.com/agency/3874/press-releases/61829/bbh-works-with-st-john-ambulance-and-tesco-to-create-life-saving-babygrow First aid charity and Tesco join forces to put parents’ first aid fears to bed 

    BBH London has created an exclusive babygrow for St John Ambulance that is designed to help teach parents how to give first aid to their baby. The limited edition garment, which is being handed out in Tesco stores, will teach baby CPR after research revealed that 74%* of parents said that their baby not breathing is the first aid emergency they fear most. The babygrow will be available for free in selected Tesco stores** on Thursday 13 October, with a suggested donation of £3 to St John Ambulance.

    The innovative new garment acts as a helpful reminder from nursery rhyme favourite, Humpty Dumpty, of the five puffs and 30 pumps, followed by two puffs and 30 pumps repeated, that parents need to give their baby should they stop breathing. The babygrow also features step-by-step instructions inside the neck of the babygrow to help parents remember what to do.
    To really make the first aid lesson front of mind, printing the lesson directly onto the babygrow seeks to strengthen parents’ first aid knowledge each time the garment is worn, washed, and handled. The design on the front brings the first aid advice to life by showing them how to take action in an easy, memorable way.
    The babygrow continues the success of the St John Ambulance Nursery Rhymes Inc.
    campaign, which launched in January earlier this year and aims to make baby CPR easy to remember for parents through the medium of song. Puppets of beloved children’s nursery rhyme characters, including voices by comedians Adam Buxton and Tim Key, try to make a baby CPR rhyme. The campaign has already been attributed to saving the life of a baby,
    whose mother was able to save him just one day after seeing the advert. Mum Alex McHugh, aged 33 from Wigan, saved her son Joel’s life after he stopped breathing at just seven weeks old when the family were getting into the car after the school run. Alex only knew what to do after she had seen a St John Ambulance baby CPR advert just a day prior to the incident. Alex is now encouraging others to save lives by
    backing the babygrow.
    Ian Heartfield, Deputy ECD of BBH London, says: “Our mission with St John Ambulance is to teach first aid using the media we have at our disposal. Thanks to Tesco, we now have the opportunity to teach with an item of clothing, to put a potentially life saving first aid technique directly into the hands of someone who may one day really need it.”
    Sue Killen, CEO of St John Ambulance, says: “Working with Tesco gives us a great opportunity to help spread the incredibly important lesson of baby CPR to millions of adults in a creative and memorable way. Whilst of course we hope the worst will never happen, the babygrow and online video - created by our creative agency BBH - help to show parents what to do in an emergency. Pick a grow up on the 13 October and keep an eye out for giveaways online if you can’t make it instore.”
    Michelle McEttrick, Group Brand Director, Tesco, says: “We're delighted to be supporting St John Ambulance in bringing this lifesaving lesson to parents - a perfect example of Every Little Helps.” 

    ]]>
    2016-10-10 00:00:00
    Kids own the remote in new Virgin Media TV campaign https://cn.adforum.com/agency/3874/press-releases/61561/kids-own-the-remote-in-new-virgin-media-tv-campaign https://cn.adforum.com/agency/3874/press-releases/61561/kids-own-the-remote-in-new-virgin-media-tv-campaign Multi-million pound campaign kick-starts an autumn of Virgin TV 

     

    Today Virgin Media unveils its latest brand campaign which sees the company shift its focus to Virgin TV.  The campaign, which runs to the end of this year, marks a major programme of updates and changes to the Virgin TV service.

     

    The campaign, called “Masters of Entertainment”, is spearheaded by a new TV ad, which will go live with a 60” spot in The X Factor on ITV on Saturday 10th of September and The Last Leg – Paralympics Special on Channel 4. 

     

    The creative concept of the campaign is based on the insight that the TV landscape has become increasingly complicated.  With a myriad of controls, programmes and ways to watch TV, parents finding that their children are more easily able to access content and navigate technology than they are. 

     

    In this fantastical world, the ad features six children, each boasting of the different ways they can work the TV; from which remote controls which box; to connecting the laptop to the TV; to finding a missed episodes across multiple channels as their parents get increasingly frustrated. They are the Masters of Entertainment - not the parents. The new campaign has been shot to deliver an epic, cinematic feel.

     

    The core message is revealed at the end – that it’s time to simplify TV with Virgin Media. Bringing the TV you love, brilliantly brought together by Virgin TV.

     

    Kerris Bright, Chief Marketing Officer at Virgin Media, said: “This campaign is the start of a major investment in building Virgin TV. These days, the telly we love is hiding all over the place.  The shows we want to watch are no longer just on live TV – they’re on a range of services, like Catch Up, On Demand or services like Netflix.  There is more to choose from, but you have to look harder to find the TV you love.

     

    “That is where we come in.  We bring the best bits of the TV world together, no matter who made them.  The TV you love, the way you want it, brilliantly brought together by Virgin TV.”

     

    Later in the campaign, additional 20” spots will go live illustrating specific product benefit messages around Virgin TV.  The first one of these will highlight ‘smart search’ on TiVo. It requires only the first letter of the programme title and the box does the rest to find the shows you love, whether they are on linear TV, on demand or OTT streaming services such as Netflix.

     

    The new marketing campaign was created by BBH, with media planning handled by Manning Gottlieb OMD, and will also run in cinema, VOD, Display, Mobile, Social, Search and OOH.  It was directed by Traktor.  The TV campaign has been planned around family-programming in line with the creative and target audience.

    ]]>
    2016-09-09 00:00:00
    Missing people charity encourages Pokémon Go players to search for the thousands of people who are missing in the UK https://cn.adforum.com/agency/3874/press-releases/60473/missing-people-charity-encourages-pokemon-go-players-to-search-for-the-thousands-of-people-who-are-missing-in-the-uk https://cn.adforum.com/agency/3874/press-releases/60473/missing-people-charity-encourages-pokemon-go-players-to-search-for-the-thousands-of-people-who-are-missing-in-the-uk Whilst searching for virtual animals, seek out the people who need to be found

    A new ambient campaign created by BBH Barn, the creative placement scheme run by BBH London, seeks to take advantage of the current Pokémon GO craze in order to raise awareness for the real high risk missing people who desperately need to be found and made safe.

    Pokémon GO has taken the world by storm, with players using their phones to search for virtual animals that are hidden in real locations all over the country. As a result, huge groups of people are now searching high and low, and real world locations like bars, cafes and parks have been turned into hunting grounds or recharging stations.

    Over 5 million people play Pokemon Go in the UK and around 250,000 people go missing every year in the UK. The new campaign urges people playing the game to look for real missing people while they’re out searching for the virtual Pokemon.  

    Missing People is an independent charity which offers a lifeline when someone disappears. The charity searches for missing people on behalf of their  friends and families left behind, and provides specialised support to ease their heartache and confusion.

    Vinyl posters of missing people borrow the look and feel of Pokemon balls to target gamers in the area the at risk individual was last spotted. They ask anyone with information to call the charity’s free, 24/7 and confidential helpline 116 000.  The Vinyls were placed on the floor to be most visible to Pokemon gamers looking down at their phones. Posters will also run in high visibility sights in popular Pokemon hotspots as well as transport hubs, including London Waterloo station. Media has been donated by JCDecaux - one of the UK's number one leading out-of-home advertising companies company, and a key supporter of the charity.

    To determine the most relevant places in which to activate the campaign, BBH has cross referenced locations where high risk missing people were last spotted with popular Pokémon GO hotspots. The first of these took place at an organised Pokemon GO walk in Trafalgar square - a mass quest to catch Pokémon, battle and trade with others around central London, which attracted over four thousand attendees.

    ]]>
    2016-08-16 00:00:00
    BBH and Virgin Media celebrate Usain Bolt’s 9.58 second 100m world record, with unique 100 second film https://cn.adforum.com/agency/3874/press-releases/59391/bbh-and-virgin-media-celebrate-usain-bolts-9-58-second-100m-world-record-with-unique-100-second-film https://cn.adforum.com/agency/3874/press-releases/59391/bbh-and-virgin-media-celebrate-usain-bolts-9-58-second-100m-world-record-with-unique-100-second-film 2016-07-06 00:00:00 Audi Sport puts New Spin on Audi R8 https://cn.adforum.com/agency/3874/press-releases/58108/audi-sport-puts-new-spin-on-audi-r8 https://cn.adforum.com/agency/3874/press-releases/58108/audi-sport-puts-new-spin-on-audi-r8 New campaign captures Audi supercar drawing the famous four-ring logo 

    Audi launches yet another innovative advertising campaign for the all-new Audi R8.

    A new 60-second film, entitled Spin, captures the powerful grace of the stunning R8 Coupé V10 plus as it performs a perfectly controlled slow-motion 360-degree turn.
    A Russian Arm camera, mounted on the roof, slowly pans around the R8, giving the viewer a close-up look of the Vorsprung durch Technik brand’s flagship performance car.
    The camera then switches to an aerial viewpoint, where we see the car precisely creating the first ring of the famous four-ring Audi logo.
    The elegance of the R8 is highlighted by Dusty Springfield's version of Windmills of Your Mind - "Like a carousel that's turning, running rings around the moon" - taken from her classic 1968 album Dusty In Memphis.
    Sarah Cox, National Communications Manager of Audi UK, says: "The R8 is the most advanced production vehicle Audi has ever produced. The Spin campaign, by comparison, is perhaps our most simple. The car's beauty, power and precision speaks for itself, just as our famous four rings are a guarantee of cutting-edge technological brilliance."
    The film was directed by Mark Jenkinson of Rogue Productions. Ian Heartfield, Creative Director for BBH, adds: "When you have a car as stunning as the Audi R8 to sell, the task is simply to let it be itself. Hence we have an R8 executing a perfect spin that forms one of the four seminal Audi rings. An icon helps to draw an icon. It's about as simple and impactful as it gets. We hope it will make people feel good about Audi the brand as much as it does the R8 itself."
    The ad, carrying the tagline "Speed isn't everything", will feature on TV from 1 June and in cinemas from 23 June 2016. 

    ]]>
    2016-06-01 00:00:00
    KFC 99pVIP Goes Around the World in 99 Gigs https://cn.adforum.com/agency/3874/press-releases/58000/kfc-99pvip-goes-around-the-world-in-99-gigs https://cn.adforum.com/agency/3874/press-releases/58000/kfc-99pvip-goes-around-the-world-in-99-gigs When you buy anything from the 99p snacking menu via KFC’s loyalty app, the ‘Colonel’s Club’, you become a ‘99pVIP’. And once you’re a 99pVIP, there are a host of benefits to be had, from gig tickets to great deals on chicken.

    BBH was briefed to promote the snacking menu using the ‘Colonel’s Club’ app, driving and sustaining awareness in the most relevant and cost-effective media channels for 16-24 year olds.

    The resulting campaign is based on two key insights; that today’s youth value experiences over material belongings, and that they watch a lot of TV and YouTubers.

    BBH sought to take KFC beyond advertising by creating a disruptive entertainment-based promotion for this audience. ‘Around the World in 99 Gigs’ is a YouTube mini-series which follows YouTuber Callux and presenter Charlotte de Carle as they travel to a new destination every week, in the search for the coolest and craziest undiscovered musicians from around the world.

    With 11 episodes in 11 different locations - from Sitges to Sofia - the series is set to culminate in one hell of a gig this summer, for which 99p VIPs can be in with a chance of winning tickets. 

    ]]>
    2016-05-30 00:00:00
    LTA launches first ever brand campaign ‘Go Hit It’ https://cn.adforum.com/agency/3874/press-releases/57822/lta-launches-first-ever-brand-campaign-go-hit-it https://cn.adforum.com/agency/3874/press-releases/57822/lta-launches-first-ever-brand-campaign-go-hit-it The Lawn Tennis Association (LTA) today announced the launch of their first-ever brand campaign, Go Hit It, in an effort to encourage more people across Britain to pick up a racket and play tennis more often. It is a rallying cry to evoke the feelings of tennis, be simple and fun and demand action.

    Created in partnership with BBH Sport, the Go Hit It campaign will launch across TV, radio and Out of Home from today (Friday 20th May 2016). The launch of the campaign looks to raise awareness of tennis earlier in the summer season and builds on the strong momentum behind the sport following the historic Davis Cup by BNP Paribas win last year.

    The campaign aims to celebrate the one great shot everyone has in their locker, no matter what their standard, and remind them of their love of the game. The concept behind the TVC itself centres on amateur players playing a competitive game of tennis at their local park tennis court, with iconic commentary from the legendary John Barrett and sounds of a Grand Slam Final, further evoking the sense of an emotional connection any player can have when playing the game.   

    The Out of Home advertising uses the evocative language of tennis moments that all players experience when they play, whilst the radio advertising uses the unique sounds of tennis to engage listeners. Radio will encourage people to search for tennis in their local area whilst the outdoor ads will direct players to their nearest court. This will be accompanied online with geo-targeted weather based advertising. The focus areas for the radio and Out of Home are Leeds, Liverpool, Sheffield and Manchester.

    Alex Mawer, Marketing Director of the LTA, comments; “The Davis Cup victory at the end of last year really captivated the British audience and we want to continue on this high and encourage people across the country to get involved in tennis, earlier in the season and more regularly. Through Go Hit It we expect to kick start the summer tennis season with the more people thinking about tennis, more people choosing tennis and more people playing tennis.”

    Lawrence Dallaglio, Founding Partner of BBH Sport, comments; "We're extremely excited about our partnership with British Tennis, and relish the task of getting more people playing tennis more often. The creative idea is to remind casual

    players that a game on a local court can be just as epic as a Grand Slam final. 'Go Hit It' celebrates the unique thrill of playing this brilliant game."

    The campaign is aimed specifically at the two million adults in the UK, aged 18-34 years old, who would play tennis more often if they thought about this sport earlier on in the summer. It’s designed to remind the audience that tennis is fun, evoke joyful feelings about playing the sport and encourage people to get on a court and play.

    It is part of a two-year strategy with its first year focusing on targeted regions, and its second rolling out across the whole of the UK.

    Go Hit It builds on the success of Tennis for Kids with Highland Spring, whereby the LTA offered 15,000 free courses for kids aged 5-8 to encourage them to take part in a sport that’s both fun and healthy, and can be enjoyed throughout their lives.

    ]]>
    2016-05-23 00:00:00
    Guardian Independence https://cn.adforum.com/agency/3874/press-releases/57721/guardian-independence https://cn.adforum.com/agency/3874/press-releases/57721/guardian-independence This print campaign celebrates the Guardian's independence.

    Unlike almost every other news outlet, the Guardian isn’t owned by shareholders who can influence news stories and push their own agendas.

    They are completely independent so they can ask the questions others can’t and print the stories others won’t.

    The campaign launched in the UK and is due to roll out in Australia and North America.

    We used their typeface Guardian Egyptian but in an illustrative form and implemented other subtle design ideas to help give the lines great impact. e.g. the enemies in high places has a registration mark that was used as a gun target mark.

    We kept them as bold, simple and stripped back as possible so the messages are clear and the tone is unapologetic. 

    ]]>
    2016-05-20 00:00:00
    SAMSUNG UNVEILS THE FUTURE OF CHILDREN’S BEDTIME WITH BEDTIME VR STORIES https://cn.adforum.com/agency/3874/press-releases/56990/samsung-unveils-the-future-of-childrens-bedtime-with-bedtime-vr-stories https://cn.adforum.com/agency/3874/press-releases/56990/samsung-unveils-the-future-of-childrens-bedtime-with-bedtime-vr-stories Samsung Bedtime VR Stories project harnesses the power of virtual reality to connect parents with their children for a totally new story experience.

    Samsung Electronics today announced the launch of a live VR storytelling app, Bedtime VR Stories, which is a Launching People initiative that brings parents and kids together in a unique twist on the traditional bedtime story.

    Launching People is a global campaign by Samsung Electronics Co., Ltd. designed to help consumers unleash their potential and create meaningful change through the use of Samsung technology. In line with this campaign, Samsung reinvents one of the most precious parts of a parent’s day, Bedtime VR Stories combines the latest innovations in virtual reality with the power and importance of traditional storytelling, in another step towards changing the way people interact with VR.

    This prototype technology developed by Samsung is being case tested with select families across the UK to establish the benefits virtual storytelling can give to families who cannot always be in the same place for a bedtime story. Using a Gear VR headset, the technology means parents will be able to tell their children a bedtime story like no other with both parent and child transported to far flung worlds and galaxies, interacting with dinosaurs, arctic animals and robots.

    However far apart they are, parents will be able to share that all-important bedtime story with their child, using VR technology to connect them in the same virtual world. The child will even hear their parent reciting the story and be able to interact with their parent as though they are in the same room, whilst also getting the benefit of VR technology immersing them in an exciting world that will capture their imagination.  

    The VR story, titled the ‘Most Wonderful Place to Be’ sees the parent and their child transported to a fantastical world. With both sat on a magical bed, they go on a journey that takes them from the bedroom to three magical places. First stop is the Arctic, in the company of Jen the Penguin. Next, Dan the Dinosaur takes them to meet the rest of his family in a pre-historic world. Finally, they fly into outer space with Robot Jo, for a musical finale. Watch the video here

    “At Samsung, we’re committed to driving innovation to create technology that will make a difference to the way people live their lives. With Bedtime VR Stories, we’re hoping that this prototype will show an important new exciting genre of virtual experience – and something that will define the use of virtual reality over the coming years,” said Conor Pierce, Vice President, IT & Mobile Division, Samsung UK & Ireland. “We’ve harnessed the power of VR to reunite parents and children for a unique storytelling experience, giving us a glimpse of what the traditional story time may look like in the very near future.” 

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    2016-05-02 00:00:00
    Tesco helps shoppers find love in the aisles https://cn.adforum.com/agency/3874/press-releases/54617/tesco-helps-shoppers-find-love-in-the-aisles https://cn.adforum.com/agency/3874/press-releases/54617/tesco-helps-shoppers-find-love-in-the-aisles To help Tesco become the destination supermarket for Valentine’s Day, BBH has created an

    online campaign that sees a psychotherapist match-make shoppers based on the contents of

    their shopping baskets.

    For many, Valentine’s Day feels like a retailer event awash with the same offers, targeted at the

    same people: couples. Tesco are talking to everyone this year, showing how the supermarket

    can help both people in relationships, who want bright ideas for being genuinely romantic, as

    well as the 51% of the nation who are single and ready to find their match.

    Created by BBH Live, BBH's 30-strong creative and data driven social content unit, the hero

    online film looks to test whether your shopping basket can help you find love. Based on the

    insight that your shopping basket says a lot about you, the film sees a psychotherapist analyse

    the different baskets of 32 singles and match them based on how complementary their chosen

    products were. The film then follows the couples as they are sent on a date, with varying

    degrees of success. At the end of the film, viewers are then driven to four, helpful videos that

    feature romantic ideas that can be recreated at home.

    The ‘Basket Dating’ campaign is running across social media on YouTube, Facebook and

    Twitter. All films were produced by Black Sheep Studios, BBH’s in house video production

    studio.

    ‘Basket Dating’ follows the success of Tesco ‘Spookermarket’, also created by BBH Live and

    Black Sheep Studios, which garnered almost 30 million views and was named one of

    YouTube’s Top 10 Ads of the Year in 2015. 

    ]]>
    2016-02-08 00:00:00
    New St John Ambulance campaign brings together everyone’s favourite nursery rhyme characters to help save lives https://cn.adforum.com/agency/3874/press-releases/54147/new-st-john-ambulance-campaign-brings-together-everyones-favourite-nursery-rhyme-characters-to-help-save-lives https://cn.adforum.com/agency/3874/press-releases/54147/new-st-john-ambulance-campaign-brings-together-everyones-favourite-nursery-rhyme-characters-to-help-save-lives St John Ambulance launches nursery rhyme-themed campaign – with a memorable musical twist - to teach baby CPR to parents

    St John Ambulance has launched Nursery Rhymes Inc. - a campaign that teaches parents and the wider public how to help a baby who’s stopped breathing. New research shows that this is the first aid emergency parents are most worried about, yet only one in four know how to help. Nursery Rhymes Inc. teaches baby CPR in a short, clear and reassuring way to help parents remember what to do in an emergency.

    Created by BBH London, with Media planning and buying by John Ayling and Associates, the campaign features everyone’s favourite nursery rhyme characters who’ve come together to create a memorable rhyme to explain the technique. Incy Wincy Spider, Humpty Dumpty, Jack & Jill, and the Cat & the Fiddle will be appearing in a TV ad struggling to write the rhyme – though they have more luck in the longer online version, which promises to make baby CPR truly unforgettable in just two minutes with a catchy song.

    The campaign features the voices of comedians Adam Buxton and Tim Key and was shot by Becky Sloan & Joseph Pelling at Blinkink. Becky & Joe's fresh and playful style enjoys a cult following worldwide. Their immensely popular Internet series, 'Don't Hug Me I'm Scared', takes the conventions of children's television into new and nightmarish territory – though the approach for Nursery Rhymes Inc. has a warmer tone.

    The campaign will launch with online previews to St John Ambulance supporters and social fans on the morning of 20 January. Later that day the ad will air in spots including Coronation Street and 24 Hours in A&E with a burst continuing for two weeks, then pulsing in February and mid-way through March, aimed at housewives with children under three.

    Underpinning the TV is social advertising and PPC, the latter run by Reprise Digital. The in-house PR team will be leading on securing exclusives and celebrity social media support, along with a detailed roadmap of activity, and new online assets, such as colouring in competitions which will teach first aid, to maximise exposure for the campaign.

    Nursery Rhymes Inc. follows on from last year’s award winning The Chokeables, which taught parents how to help a choking baby and is credited with saving the lives of 46 children since its launch. The video, which has had over 10 million views online, forms part of the charity’s vision that everyone should know first aid.

    Ian Heartfield, Creative Director at BBH London, said: ‘Baby CPR is a difficult and scary thing to talk about. No one wants to think about it, let alone learn it. So we have to do everything we can to make people sit up and take notice. We hope that puppeteered nursery rhyme characters on the brink of a nervous breakdown will do the trick.’

    Emma Sheppard, Head of Brand and Communications at St John Ambulance, said:
    ‘The Chokeables taught us that parents were crying out for accessible first aid information. The task with baby CPR was challenging as it’s a more complicated technique than choking but we think we’ve cracked it with Nursery Rhymes Inc. The longer version embeds the knowledge further through a pretty catchy song, which we’re confident will make baby CPR unforgettable.’

    The characters of Nursery Rhymes Inc. explain the steps to saving a baby who’s unconscious and not breathing. These are:
    1. Call 999/112 for an ambulance
    If you’re on your own, you need to give one minute’s worth of CPR before you can call for help, taking your baby with you.

    2. 5 puffs
    Put your lips around their mouth and nose and blow steadily for up to one second. Give five puffs in total.

    3. 30 pumps
    Using two fingers in the centre of the chest, give 30 pumps at a rate of 100-120 per minute

    4. Repeat 2 puffs and 30 pumps until help arrives

    To celebrate the campaign, St John Ambulance is putting on special baby first aid courses for parents and anyone looking after children for just £25+VAT. To find your nearest course, or watch more first aid videos and advice, go to www.sja.org.uk/NurseryRhymesInc 

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    2016-01-21 00:00:00
    REFUGE, BBH AND FACEBOOK GIVE A VOICE TO THE SILENT WITNESSES OF DOMESTIC VIOLENCE https://cn.adforum.com/agency/3874/press-releases/53647/refuge-bbh-and-facebook-give-a-voice-to-the-silent-witnesses-of-domestic-violence https://cn.adforum.com/agency/3874/press-releases/53647/refuge-bbh-and-facebook-give-a-voice-to-the-silent-witnesses-of-domestic-violence LONDON, January 7 2016 - Refuge, the country’s national domestic violence charity, launched a campaign this Christmas to raise awareness of the huge numbers of children who are often the forgotten victims of domestic violence. The campaign was created by BBH and supported by Facebook, who gifted all media space.

    #givethemrefuge launched on Christmas Eve with a powerful short film encouraging viewers to share and donate to support Refuge’s specialist services, which are currently under threat from funding cuts.

    Early results indicate that the campaign has already had a big impact. Traffic to www.refuge.org.uk from Facebook increased by over 1,000% during the campaign period. Charitable donations to Refuge increased by 89% whilst the number of people making donations has almost doubled. The film has been viewed more than 1.5M times and shared over 200,000 times.

    Directed by Sing J Lee at Partizan, the film was tightly targeted to the Facebook feeds of 2.1M parents of children under 12 who use Facebook in the UK. Appearing similar to many of the happy scenes that fill Facebook over the Christmas period, the film shows a child being filmed by her older sister whilst happily unwrapping gifts under the tree. However, in the background, an unsettling argument unfolds between the children’s mother and father.

    Whilst the film is fictional, it is very much based on what is a daily reality for the 750,000 children living with domestic violence in the UK every year. Domestic violence is at epidemic levels in the UK. 1 in 4 UK women will experience domestic violence at some point in their lives and 2 women per week will be killed by a partner or ex-partner in England and Wales. The lesser known and equally shocking fact is that 3/4 million children witness and experience abuse each year.

    Sandra Horley, CBE, chief executive of Refuge says: “Women and children experience domestic violence all year round – and for many 25 December was like any other day, filled with fear and uncertainty. Refuge supports over 3,300 women and children every day – women and children just like those in the video. On any given day two thirds of our residents are children. For those who escape and come to one of our refuges we offer so much more than a roof over a woman and her children’s head; we offer vital support that gives women and children the building blocks to start a new life. We are delighted with the results of the #givethemrefuge campaign – thank you to everyone who shared the footage and donated to support Refuge’s vital services.”

    ENDS 

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    2016-01-08 00:00:00
    Tesco makes Christmas easy for customer in a new festive campaign https://cn.adforum.com/agency/3874/press-releases/52013/tesco-makes-christmas-easy-for-customer-in-a-new-festive-campaign https://cn.adforum.com/agency/3874/press-releases/52013/tesco-makes-christmas-easy-for-customer-in-a-new-festive-campaign Retailer bases Christmas campaign on ‘little helps’ for customers 

    Tesco has put helping customers at the heart of its new Christmas campaign as it seeks to make the busy festive period easier for shoppers.

    In a departure from the traditional long-running Christmas TV advert, Tesco’s fully integrated festive campaign will include several TV adverts which illustrate the ‘little helps’ on offer to customers in Tesco stores throughout the Christmas season.

    The adverts will again feature Ruth Jones, star of TV hits Stella & Gavin and Stacey, as Mum, Jo, star of The Armstrong & Miller Show, Ben Miller as Dad, Roger and actor, Will Close, as son, Freddie.
    The first two adverts will hit TV screens on Monday 9 November and will focus on the award-winning food on offer at Tesco this Christmas, from its delicious finest* range of quality Christmas favourites, to its festive Free From range, which this year will feature a host of traditional Christmas favourites.

    Later adverts in the campaign will feature Tesco’s new party food range, which is designed to help any party hosts spend more time with their guests, as well as an advert highlighting Tesco’s helpful in store colleagues who will be helping customers with their Christmas shopping throughout the festive season.

    Tesco Brand Director, Michelle McEttrick said:
    “Christmas is a special time of year for many of our customers, so we’ll be making sure we do all we can to help them spend more time with friends and family over the festive season. Whether that’s great customer service from colleagues in store, our delicious party food that’s been developed to allow customers to spend more time with their guests and less time in the kitchen or our award-winning Free From food range, we’ll have everything covered this Christmas.”

    Tesco will be unveiling a number of festive-themed ‘little helps’ for customers in stores and as part of its wider Christmas campaign in the run-up to the big day. Last week, the retailer advertised a position for the first ever Christmas tree light untangler to help relieve some of the stress associated with the Christmas season. 

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    2015-11-10 00:00:00
    England Rugby launches film to build on Rugby World Cup legacy https://cn.adforum.com/agency/3874/press-releases/51777/england-rugby-launches-film-to-build-on-rugby-world-cup-legacy https://cn.adforum.com/agency/3874/press-releases/51777/england-rugby-launches-film-to-build-on-rugby-world-cup-legacy The Rugby World Cup may have finished, but its legacy has just started. For the tournament to live up to its potential and be a real success, it needs to inspire a new generation to take up the sport. 

    England Rugby continues its national campaign to break down barriers associated with rugby and attract new players to the game with a new online film called “Balls To Stereotypes.” The film, which launched on Sunday, follows a cast of real amateur players who challenge rugby stereotypes on a journey to their respective clubs.

    Online print portraits of the players appearing in the film support the campaign on social media, each with a stereotype shattering message of their own.

    An online documentary series made in collaboration with VICE Media runs alongside film. The five documentary-style films elaborate on the players celebrated in the hero commercial, including an inclusive rugby team, called The Manchester Village Spartans, and some of their gay players.

    The work is part of England Rugby’s ‘We Call It Rugby’ campaign, which launched at the start of the Rugby World Cup with the goal of driving participation and re-engagement amongst 16-24 year-olds in England.

    All communications lead to findrugby.com, a site which encourages people to locate their nearest rugby club.

    Lawrence Dallaglio, Founding Partner, BBH Sport, said:“I was privileged to be part of the original bid process back in 2009. Our ambition was to use England 2015 to create a 'step change' for rugby in this country. Well now is the moment.

    We have seen ticket sales of over 2.4 million, Fanzones attended by nearly 1 million people, millions engaging digitally and socially, and the world has tuned in with record viewing figures.

    But the greatest legacy of this tournament will be if playing, coaching and participation numbers go up.

    Rugby really is a game for anyone - any age, any background, any size, any skill level. Working with the RFU on the back of this fantastic tournament, we want this campaign to encourage people to get down to their local clubs and get involved in this great game.”

    Nic Fletcher, Head Of Marketing, RFU, said “Legacy has been the most important aspect of hosting a Rugby World Cup on home turf for us and this campaign capitalises on our responsibility to grow the game in England. We are delighted to have seen so many different people get involved in the tournament, many of them new to rugby, and our programmes off the pitch are bringing new players from all backgrounds into the sport. We Call It Rugby reinforces how rugby really is a game for everyone.”

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    2015-11-03 00:00:00