Contact Information

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 395

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 395

BBH London

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

JOAKIM BORGSTRÖM PROMOTED TO BBH WORLDWIDE CHIEF CREATIVE OFFICER

Pelle Sjoenell, the Worldwide Chief Creative Officer of BBH, has announced that he is departing the agency to take up the role of Chief Creative Officer at Activision Blizzard, the Global video game developer, publisher and distributor.

Joakim Borgström, the current Chief Creative Officer of BBH Singapore, has been announced as Sjoenell’s successor.

Joakim ‘Jab’ Borgström has worked in the industry for two decades and has spent the last five years of his career at BBH. He started out as Group Creative Director at BBH London in 2014, before moving to Singapore to take up the top creative role at the end of 2016. Under his tenure, the agency has produced standout, broad ranging examples of modern creativity such as ‘Human Catalogue’ for IKEA and ‘Go BKK’, ‘Hypercourt’ and ‘Battle Force Live’ for Nike. Earlier this year, the agency launched an innovative new storytelling format in the form of the Nike Women Instazine - a sports magazine built for the social media generation. Borgström’s impact was recognised in 2018, when BBH Singapore was named AdAge’s International Agency of the Year.

Prior to BBH, Jab held leadership roles at Goodby Silverstein & Partners in San Francisco, Wieden+Kennedy Amsterdam and DoubleYou in Barcelona. Originally hailing from Sweden, Borgström has worked in five different countries and speaks as many languages.

Pelle Sjoenell joined BBH in 2007. Following three years spent in New York, he moved to the West Coast to launch BBH Los Angeles. The office was started with the ambition to explore the intersection of advertising, entertainment and technology, and now counts the likes of Samsung, Google, T-Mobile and E! amongst its clients. Pelle was promoted to Worldwide Chief Creative Officer of BBH in 2016.

Neil Munn, Global Chief Executive Officer of BBH said: “Pelle has been with BBH for over a decade and has made a substantial contribution to our business in that time. He set up our thriving office in LA and has nurtured our accelerating presence across North America. Of course, you never want to lose a great leader, but we do so with excitement for what lies ahead in his next chapter, and a sense of pride in what he will go on to achieve. I am delighted that we are able to promote Jab into the Worldwide Chief Creative Officer role. He is proven on the global stage and, after five years as a Black Sheep, is already a fine carrier of the BBH creative flag. Jab’s progressive view on creativity is sure to be an energising catalyst for the whole of our business.”

Pelle Sjoenell said: “To lead BBH creatively has been the honor of my life. To have worked alongside Neil Munn, my partner in crime, and had the mentorship of Sir John Hegarty, my hero, has been absolutely incredible and I am eternally grateful. I never thought I’d do anything else after 12 years, but Activision and the future of gaming hits right where my dreams and passions have always lied.
To pass this amazing baton to Jab feels so damn good. He’s someone I have looked up to and been inspired by throughout the years and I feel very confident that the Black Sheep will be in the hands of a great creative leader and shepherd.”

Joakim Borgström said: “I feel honoured and humbled to have been given the responsibility to carry the Black Sheep flag and walk it into the future. I couldn’t be more excited about the opportunity. If this is a dream, please don’t wake me up.”