Contact Information

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

BBH London

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Made for Peace Simba launches major new brand campaign with BBH

  • Bold new advertising campaign from BBH London launches on 21st September
  • The campaign has been launched to coincide with the 20th anniversary of Peace One Day, a global NGO that Simba is officially sponsoring.
  • The TV ad premieres on Channel 4, ITV and Sky, from 21st September

 

Sleep technology brand Simba has launched a major new brand campaign to raise awareness of how a lack of sleep can radically affect both decision making and emotional reactions, whilst also playing a vital role in conflict resolution. 

 

The Made For Peace campaign, which has been devised by award-winning creative agency BBH London, will feature TV, organic social and digital ads. Comms planning and media is being bought by Wake the Bear.

 

As a market leader in the UK and Europe, to continue their rapid expansion and to elevate the brand from a competitive category dominated by product messaging, Simba needed to stand out.  The sleep tech brand is shifting the gear from consideration to campaigning. 

 

The Made for Peace campaign launches the idea that if we each got a better night’s sleep, collectively we might all be a little more considerate, rational and collaborative - potentially having massive global consequences as a result.

 

The 60 second TV spot opens on the deck of an aircraft carrier. It's the Cuban Missile Crisis, 1962. We see a close up of an American General and Russian General staring intensely at each other. But rather than erupting into conflict, there’s a real sense of camaraderie. A tennis net is rolled out between them and a gentle and friendly rally ensues.

 

The film ends by returning us to the present day with a poignant reminder that the world could do with more peace now as much as then.

 

The advertising campaign will be shown on Channel 4, ITV and Sky, together with paid spend on Facebook, Instagram and YouTube.  

 

The advert has been launched to coincide with the  UN International Day of Peace. A global celebration initiated by Peace One Day, whose 20th anniversary is being celebrated on the 21st September #PeaceDay. 

 

To support their peace initiatives worldwide, Simba is contributing £10 to Peace One Day from every Simba Hybrid® Mattress sold in the UK from the 21st–27th September 2019. Every customer's purchase will support Peace One Day to inspire and empower young people to become active in the creation of a more peaceful and sustainable world.

 

Sir John Hegarty is an investor in Simba through his early-stage investor business, The Garage Soho. As Creative Advisor to Simba, and the Creative Director on this project he has been involved throughout the strategic and creative development of the idea, and execution of the TV spot.

 

Steve Reid, co-founder and CEO of Simba“Our Made for Peace campaign has been carefully curated to make a serious point about how lack of sleep radically affects decision making. 

 

“Whilst the campaign is designed to be light in tone, it is also intended to highlight a serious and growing issue we face as a nation. Just one night of bad sleep can make the part of your brain that processes threats react more aggressively.

 

“There is overwhelming scientific evidence to support the view that better sleep leads to calmer emotional reactions – yet we live in a 24-hour world where sleep is often considered a weakness. 

 

“During the Cuban Missile Crisis the rational decision of one person, Vasily Arkipov, prevented a devastating escalation of conflict. The importance of calm decision making is as relevant now as ever and that’s something science links to sleep. As a global company in 3 continents - including North America -, we recognise the importance of improving sleep everywhere.

 

“A recent study we commissioned revealed nearly half (44 per cent) of Brits are getting just 6 hours of sleep or less a night, and only 17 per cent get their recommended eight hours of rest. We believe the sleep crisis we’re facing cannot be ignored any longer.”

 

Ian Heartfield, Chief Creative Officer of BBH London said: "We can all be a bit irrational and emotional when we haven't had a good night's sleep. Therefore it figures that if we all slept on a state of the art mattress, and got a better night's sleep, the world would be a better place."

 

Sir John Hegarty, commented: “In these stressful times the world needs a better nights sleep. Simba’s superior spring and foam technology can help the world sleep more peacefully. Which is why our Made for Peace Campaign is so powerful. From the White House to your house.”