Contact Information

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

BBH London

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

AUDI LAUNCHES NEW R8 WITH GLOBAL CAMPAIGN BY BBH

This week sees the launch of the much anticipated new Audi R8. To announce the latest model, BBH has created a global campaign, which highlights the desirable performance of the hero of the Audi Sport range, its improved power and breathtaking design. The campaign includes a hero 60” spot, cutdowns and a suite of edits for use on Instagram stories, YouTube and Facebook.

The campaign, shot by acclaimed director Sam Brown, features a range of characters in different vehicles causing havoc as they compete to get a good view of the new Audi R8. Despite the surrounding chaos, the Audi R8 can be seen driving safely and calmly as it navigates unphased through city streets, before driving off into the distance. The ad plays on the idea that the car is not only a pleasure to drive, but is also a pleasure to follow.

The film’s soundtrack is a cover of the classic song ‘Close to You’ by The Carpenters. The track was arranged by award winning music producer David Kosten and features the singer-songwriter Reneé Dominique, a 20 year old artist who recently shot to fame with 50 million views on YouTube.

Dr Felicitas Nogly, Head of Content Production, said: “We are very proud of this piece of work. It has the perfect blend of humour, charm, and beautiful cinematography. We believe it will raise smiles across the world, and get people super excited about the new Audi R8, our flagship car for Audi Sport.”

Thibault Michal and David Lasar, Associate Creative Director at BBH London said: 

“As always with Audi, we had to find a simple universal truth: nobody likes being overtaken on the road. Unless it’s by the beautiful new R8. Which is a pleasure to follow. It was a great team effort. Working closely with the genius that is Sam Brown, we hope that we’ve created a memorable piece of work for Audi.”      

Sam Brown, Director, said: “This was always going to be a fun project from the page; and that was enforced through collaboration, the casting process and the energy of the shoot itself.”

 

The ad launches globally this week, on the Audi Sport Global Channels.