Contact Information

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

BBH London

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Winner of BURGER KING’S Nationwide search features in new Crispy Chicken campaign

This week sees the launch of BURGER KING®’s Crispy Chicken Burger film ‘Act of History’ featuring the winner of their nationwide search to find the first person to try it’s newest burger.

The TV ad comes just a few weeks after BURGER KING®’s CEO Alasdair Murdoch’s online announcement of The Opportunity You Haven’t Been Waiting For – a search to find the first person to try its new Crispy Chicken Burger and, given that very few people would even contemplate the idea of eating chicken in BURGER KING®, BURGER KING® offered to pay them £20,000 for their toil.

Everyone knows BURGER KING® for the Whopper. And people aren’t going to BURGER KING® for their chicken. However, through in-depth market research and social listening, BURGER KING® knew from launches around the world that the new Crispy Chicken burger answers that problem. People actually like it, and more than that they’re surprised it came from BURGER KING®.

The launch film, which airs on TV this week, features the recipient of the £20,000 payment, ‘Jim from Wanstead’, as he tries BURGER KING®’S new Crispy Chicken Burger for the very first time. The result is honest and fun with a certified thumbs up from Jim.

Ian Heartfield, CCO at BBH London, said: "We were in the lap of the gods as to who would come forward to try BK's new chicken burger. Luckily for us the competition delivered us Jim from Wanstead. His soundbites are worth the 20K prize alone."

The campaign launches this week across TV, Online, Social, Press and OOH.

Jim plans to spend the money on fixing up his nan’s bathroom and splashing out on a holiday.