Contact Information

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

BBH London

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Mentos champions small talk with new campaign by BBH

Mentos has launched the first in a series of campaigns championing the unsung hero of our day to day existence - small talk. Using their Pure Fresh Gum, Mentos is encouraging people to make the first step towards meeting someone new, using their new-found freshness to small talk.

The importance of those first moments of awkward, stilted small talk often gets overlooked but these two new films produced by BBH London, and directed by Jeff Low, place our heroes in those awkward situations which often push people out of their comfort zone; being introduced to your girlfriend’s dad for the first time or meeting new people at a house party.

Chewing Mentos Pure Fresh Gum instantly provides our heroes with the freshness and confidence to small talk with someone new.

CMO, Jan Heeling at Perfetti Van Melle said:

“We are happy to partner with BBH to bring to life the small talking power of Mentos Pure Fresh Gum. It’s exciting to blend the breath freshening effect of Mentos Pure Fresh Gum in those awkward social situations where everyone needs a little help to connect.”

BBH Creative Director, Hamish Pinnell added:

“We love small talk, it’s unpretentious, surprisingly powerful and anyone can use it. Not too dissimilar to a Mentos. It’s also hugely underappreciated, which is why Mentos is going to champion Small Talk in a series of campaigns.

We’re not trying to save the world here, just get it talking a little bit more. "

The campaign will run on TV & Online in multiple markets, starting in Belgium, the Netherlands and South Africa.