Mentos has launched the first in a series of campaigns championing the unsung hero of our day to day existence - small talk. Using their Pure Fresh Gum, Mentos is encouraging people to make the first step towards meeting someone new, using their new-found freshness to small talk.
The importance of those first moments of awkward, stilted small talk often gets overlooked but these two new films produced by BBH London, and directed by Jeff Low, place our heroes in those awkward situations which often push people out of their comfort zone; being introduced to your girlfriend’s dad for the first time or meeting new people at a house party.
Chewing Mentos Pure Fresh Gum instantly provides our heroes with the freshness and confidence to small talk with someone new.
CMO, Jan Heeling at Perfetti Van Melle said:
“We are happy to partner with BBH to bring to life the small talking power of Mentos Pure Fresh Gum. It’s exciting to blend the breath freshening effect of Mentos Pure Fresh Gum in those awkward social situations where everyone needs a little help to connect.”
BBH Creative Director, Hamish Pinnell added:
“We love small talk, it’s unpretentious, surprisingly powerful and anyone can use it. Not too dissimilar to a Mentos. It’s also hugely underappreciated, which is why Mentos is going to champion Small Talk in a series of campaigns.
We’re not trying to save the world here, just get it talking a little bit more. "
The campaign will run on TV & Online in multiple markets, starting in Belgium, the Netherlands and South Africa.