Contact Information

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

BBH London

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Kids own the remote in new Virgin Media TV campaign

Multi-million pound campaign kick-starts an autumn of Virgin TV 

 

Today Virgin Media unveils its latest brand campaign which sees the company shift its focus to Virgin TV.  The campaign, which runs to the end of this year, marks a major programme of updates and changes to the Virgin TV service.

 

The campaign, called “Masters of Entertainment”, is spearheaded by a new TV ad, which will go live with a 60” spot in The X Factor on ITV on Saturday 10th of September and The Last Leg – Paralympics Special on Channel 4. 

 

The creative concept of the campaign is based on the insight that the TV landscape has become increasingly complicated.  With a myriad of controls, programmes and ways to watch TV, parents finding that their children are more easily able to access content and navigate technology than they are. 

 

In this fantastical world, the ad features six children, each boasting of the different ways they can work the TV; from which remote controls which box; to connecting the laptop to the TV; to finding a missed episodes across multiple channels as their parents get increasingly frustrated. They are the Masters of Entertainment - not the parents. The new campaign has been shot to deliver an epic, cinematic feel.

 

The core message is revealed at the end – that it’s time to simplify TV with Virgin Media. Bringing the TV you love, brilliantly brought together by Virgin TV.

 

Kerris Bright, Chief Marketing Officer at Virgin Media, said: “This campaign is the start of a major investment in building Virgin TV. These days, the telly we love is hiding all over the place.  The shows we want to watch are no longer just on live TV – they’re on a range of services, like Catch Up, On Demand or services like Netflix.  There is more to choose from, but you have to look harder to find the TV you love.

 

“That is where we come in.  We bring the best bits of the TV world together, no matter who made them.  The TV you love, the way you want it, brilliantly brought together by Virgin TV.”

 

Later in the campaign, additional 20” spots will go live illustrating specific product benefit messages around Virgin TV.  The first one of these will highlight ‘smart search’ on TiVo. It requires only the first letter of the programme title and the box does the rest to find the shows you love, whether they are on linear TV, on demand or OTT streaming services such as Netflix.

 

The new marketing campaign was created by BBH, with media planning handled by Manning Gottlieb OMD, and will also run in cinema, VOD, Display, Mobile, Social, Search and OOH.  It was directed by Traktor.  The TV campaign has been planned around family-programming in line with the creative and target audience.