标题Goths
广告公司
广告战役 You, and only you
广告主 Experian
品牌 Experian
首次发布日期
行业领域 银行与金融服务、投资、证券服务
剧情简介 Business case: Experian is a market leader in credit scores and reports, and they’ve helped millions of people access, understand and improve their score over the years. Experian wants to boost awareness that they directly help consumers find and apply for credit products more suited to them and improve their overall financial position.   
Brief: Get consumers to understand that Experian can help them find credit products that are suited to their specific needs.   
Strategy: Whilst other companies use some data to select the products that they present to potential consumers, the quality, range and experience of financial information that Experian use sets them apart. That means Experian aggregate the right data to provide a comprehensive view of the consumer. They then use their well-established relationships with credit providers to ensure they recommend the products that are right for that specific person - helping them to make better financial decisions.   
Creative Idea: Other companies offer similar people similar deals. But as Experian has the relevant insights, with most successful lending decisions being made using Experian financial data, they can provide deals that are right for you, and only you.   We bring this to life by focusing on large groups of people who all appear very similar because they all belong to the same ‘tribe’. However, as a VO reveals more and more distinguishing criteria, the tribe dwindles until we arrive at the one individual we’ve been looking for.
媒体类别 电视
长度
制作公司
Marketing Director
Senior Marketing Manager
创意团队
创意团队
创意总监
创意总监
Strategist
Strategist
Strategist
Strategic Business Lead
客户总监
客户经理
制片
Assistant Producer
制作公司制片
摄影指导
后期制作
剪辑师
剪辑师
剪辑公司
Lead Music Supervisor
媒介公司
音效

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