标题Black vs Yellow
广告公司
广告战役 Black or Yellow
广告主 Bwin
品牌 bwin
首次发布日期
行业领域 博彩与赌博
剧情简介

Europe’s leading sportsbook brand, bwin, is back for the new season with a ground-breaking €30m pan-European ad campaign that launches with a Hollywood-style 90-second car chase to bring to life the excitement and exhilaration of the bwin experience. ‘The Race’ has been shot to capture the action and excitement of bwin’s high-octane brand and invites the audience to interact with the outcome of the ad’s high speed pursuit. The 90-second theatrical ‘Black or Yellow’ launch film features black and yellow cars screeching through the streets, getting the audience on the edge of their seats before stopping suddenly and prompting them to back a winner. The production uses Stunt drivers who had worked on several Bond and Fast & Furious movies and was directed by Nima Nourizadeh, best known for his feature films Project X and American Ultra starring Jesse Eisenberg, as well directing music videos for stars including Dizzee Rascal, Lily Allen and Mark Ronson. The Race is a fully integrated TV, cinema, social media, CRM and digital display campaign that will run across bwin’s European footprint. The campaign’s 90-second launch Ad will broadcast for the first time on Saturday 12 August and will be followed up with a 120 second version revealing the winner during the opening games of the UEFA Champions League in September. It represents the first major campaign from bwin since it was acquired by GVC in 2016. Adam Lewis, Chief Marketing Officer of bwin, comments: “We have huge ambitions for bwin and with this campaign, we have set out to create an action packed interactive experience for our audience that sets us a million miles apart from the rest of the pack. When people think bwin, we want them to think excitement, action, entertainment and exhilaration.” “There is more than a touch of Hollywood about our approach – we want to keep the audience on the edge of their seats and make them part of the excitement. With this campaign being the first of a trilogy running through the next 12-months we are making a big, bold statement that encapsulates our aim to cement bwin as Europe’s leading betting brand,”. The Race has been created by BBH Sport with bwin and written by Paul Silburn, Chris Clarke and Matt Moreland, with Ewan Paterson as the Executive Creative Director.

媒体类别 电视
长度
制作公司
后期制作
剪辑公司 Final Cut
Service Production Company
执行创意总监
创意总监
创意总监
创意总监
导演
制作公司制片
制作公司制片
摄影指导
执行制片
执行制片
客户总监
客户经理
后期制作
剪辑师
Colorist
Art Producer
音效设计公司
音乐作曲家
Strategy Director
Chairman

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