标题Shah Rukh Khan-My-Ad
广告公司
广告战役 Shah Rukh Khan-My-Ad
广告主 Mondelez
品牌 Cadbury Celebrations
首次发布日期 2021
行业领域 巧克力
哲学 Cadbury Celebrations is a gift box of chocolate and Diwali is its biggest business opportunity. But, India in 2021 was still coming to terms with a post-pandemic life and the new normal wasn’t very welcoming to the thousands of small shops and local businesses. While these local stores served as a lifeline to consumers for all these years, the pandemic had made consumers over cautious about hygiene and familiar with the convenience of door-to-door deliveries. Additionally, the big e-commerce giants with their lucrative festive sales had everyone’s attention. Shopping from the reliable small and local stores was the last thing on people’s minds. So Cadbury Celebrations used generative AI technology to create a hyper-personalised ad featuring Bollywood superstar Shah Rukh Khan. The campaign takes hyper-personalised brand communication a notch higher as it allows local small businesses to make India’s biggest brand ambassador their own brand ambassador! This AI generative technology which was used in the ad creates a digital avatar of a real-world person. For the purpose of this campaign, Cadbury created 4 different digital avatars of Shah Rukh Khan, one for each of the 4 categories of local stores - Fashion, Footwear, General and Electronics in the Cadbury distribution network. The stores from each of these categories across India were featured in the Cadbury Celebrations Diwali campaign, which were hyper-personalized to each viewer as per their geo-location. The local store owners were also given a platform to create and share their own versions of Shah Rukh Khan-My-Ad where he promotes their individual stores! This didn’t just make the campaign truly viral but also unlocked an unprecedented 35% business growth.
媒体类别 案例研究
长度
制作公司
媒介公司
Facial Recognition Technology Building
Technology Partner
Chief Creative Officer / Copywriter
首席创意官
首席创意官
Executive Creative Director / Copywriter
Senior Creative Director, Copywriter
Creative Director, Art Director, Copywriter
Head of Strategic Planning
Vice President (Planning)
Planning Director
Junior Planner
Vice Chairperson & Chief Client Officer
Associate President & Integrated Brand Team Leader
Senior Vice President
Client Services Director
Group Account Manager
Media Chief Client Officer
Client Partner
General Manager
Business Director, Strategy
演员/名人

近期作品