MINNEAPOLIS – (July 6, 2016) – Olson, a division of ICF Olson, announced it won seven prestigious HOW International Design Awards, a rare feat among the world’s best designers and the most-ever for the agency. The winning entries spanned five categories, four different clients, and included work Olson had done on its own behalf – a true indication of its boundless momentum.
The HOW International Design Award recognizes excellence in design on a global scale. Olson’s work competed against entries from 33 countries around the world. For more than 15 years, the respected award has been an opportunity for established and up-and-coming designers to showcase their work to an international audience of peers.
“We are incredibly proud of our design director Joe Monnens and his team,” said Margaret Murphy. “Their work is bold and engaging, and most importantly, results in success for our clients.”
Olson won in the 3D Category for its design of “Skye” for Blue Cross Blue Shield of Minnesota. Skye is a mascot that embodies the brand’s new mission and introduces people to the brand in a fun, experiential way.
The agency won twice in the Editorial Category with the Polaris Brand Book and the Sharp Brand Book. Both books set the foundation for the future of the brands.
The Olson creative team’s inspired design for Wet ‘N Wild’s LaLaLand cosmetics won in the Packaging Category. The packaging reflected the brand’s Los Angeles roots and appealed to a new audience.
The design of the invitation to Olson’s North by Midwest event and its own holiday card won in the Invitations and Announcements Category.
Finally, Olson took home a win in the Environmental Category for its work on Noslo, the agency’s holiday celebration. The design incorporated pop art with a Studio 54 vibe.
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Olson, an ICF International Company, is a forward-leaning creative agency that applies the industry’s most sophisticated marketing tools to a very simple yet very powerful operating philosophy: think like people. From our deep commitment to anthropology and analytics to our experience-driven approach to strategic and creative thinking across every platform, we believe that when you think like the people you're trying to connect with, business success will surely follow. For more information, visit olson.com, join us at facebook.com/Olsonagency and follow us on Twitter at @Olsonagency.