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420 North 5th Street Suite 1000
Minneapolis Minnesota 55401
美国
电话: (+1) 612.215.3508
电子邮箱:
网址:

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 营销/创意服务, 公关, 媒介购买/企划, 企业传播, 品牌/产品开发, 战略与策划, 保健, 金融, 工业, B to B, 美容、时装、奢侈品, 旅行和旅游, 消费者, 女性

成立年份: 1992

员工: 300

奖项: 301

创意作品: 88

客户: 30

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 营销/创意服务, 公关, 媒介购买/企划, 企业传播, 品牌/产品开发, 战略与策划, 保健, 金融, 工业, B to B, 美容、时装、奢侈品, 旅行和旅游, 消费者, 女性

成立年份: 1992

员工: 300

奖项: 301

创意作品: 88

客户: 30

ICF Next

420 North 5th Street Suite 1000
Minneapolis Minnesota 55401
美国
电话: (+1) 612.215.3508
电子邮箱:
网址:

Brands & the bite-sized content revolution

Respected research and insight organization PSFK recently asked Olson to pen a thought leadership piece on trends in the content and social marketplace. This came at a great time as the agency is growing its Content Lab offering to meet the needs of clients like Bauer, BISSELL, Commerce Bank and more. We jumped at the chance to talk about the increased need for brands to focus on always-on, bite-sized engagements.

Content Strategy Director Jen Boyles penned the article and highlights why it's important for brands to consider waning attention spans, social algorithms and user appetite when creating content:

Brand or person, social is all about imagery and motion and easy consumption. When great content is served up in bite-sized increments, not only is it easier to digest, it’s easier to engage with. Instagram illustrates this so well, as content can simply be a photo or [short] video. The platform has a reputation as a great place for growing superfans, but there are pretty specific caveats: imagery must feel editorial, creative or inspiring. Overt brand messages aren’t welcome, not even in paid ads themselves, so the brand has to connect with consumers in another way.

Read Jen's full article at PSFK.com and learn more about how we helped clients grow their fanbase with content.

http://www.psfk.com/2016/06/brands-and-the-bite-sized-content-revolution.html