Olson, an ICF International company, today named Kevin McKeon as its new Chief Creative Officer following an extensive search.
McKeon brings leadership experience at some the marketing world’s top agencies and brands to his new role with Olson, which is part of ICF’s newly formed Digital Services Group. He spent the last 11 years at StrawberryFrog, where he was chief creative officer, and previously was an executive creative director at BBH and a creative director at agencies such as BBDO, and Lowe. His client experience includes global brands such as AXE Body Spray, Levi’s, Heineken, ING Direct, Sam’s Club, Orexo Pharmaceuticals, Pampers and Johnnie Walker, just to name a few.
And he has both judged and won most of the industry’s biggest awards -- including winning a Gold Cannes Lion just last month. Critically, given Olson’s integrated model, he’s led award-winning creative across television, print, digital and social channels.
“Kevin has a track record of conceiving and driving highly effective, extraordinarily creative and truly integrated campaigns that deliver business outcomes on a global scale, and he understands Olson’s model is built to spec for the realities of today’s media landscape and empowered consumers,” said John Partilla, executive vice president of ICF’s Digital Services Group and CEO of Olson. I cannot imagine a better fit for our agency’s model – or its ambitions.”
McKeon is the latest in a series of major hires by Olson since its late 2014 acquisition by ICF International. Earlier this year, Olson added former Mono strategy lead Jurene Fremstad as its new SVP/Strategy, former Wunderman VP/Group Account Director Rick Schwenk as VP, Client Services, and former Acquity Group Executive Vice President Andy Peebler, who is leading business development across ICF’s recently acquired marketing-services companies, which includes Olson.
Olson has experienced several recent creative breakthroughs in the last six weeks, winning its first ever trophy at the Cannes Lions International Festival of Creativity, for Oscar Mayer, and its first two American Advertising Federation Addy Awards, for Latvia’s Riga Ghetto Museum.
“From our first meeting onward, I've been really impressed by Olson's deep integrated capabilities, their sophisticated thinking, and their incredible grasp on what smart, ambitious clients are looking for in 2015 and beyond,” said McKeon. “I think Olson is poised to make a great leap forward, and I'm just excited to be part of it.”