Leader strengthens Olson’s ability to quickly embrace opportunities that arise in rapidly-changing industry
MINNEAPOLIS – (Feb. 1, 2016) – Olson, a division of ICF Olson, announced today that Tanya Bennett has joined the advertising and brand agency as executive vice president, general manager, a newly created position. In her new post, Bennett will be responsible for leading the client management and operations of the business.
“Tanya has a track record of proactively leaning into the changing realities of our industry and, most importantly, she values the creative identity in everyone,” said Margaret Murphy, Olson president. “She brings tremendous experience to the role and a like-minded passion for the clients, work and how it’s done; we’re delighted to welcome her to Olson.”
“When you look at the landscape of our industry and who is poised to do interesting, creative work, Olson stands out,” said Bennett. “When you look at the agencies that really understand customer engagement in all its forms and know how to knit those disciplines into a single strategic focus, it’s Olson again that keeps rising to the top of the lists. I’m thrilled by the team I’m joining, excited by our roster of clients and inspired by the opportunity to use my talents and experience on their behalf.”
Prior to joining Olson, Bennett most recently served as EVP – Head of Accounts for Edelman in Chicago. Prior to expanding her skills into the PR space, Bennett spent the majority of her career serving in senior leadership positions at Leo Burnett Worldwide, where she served as EVP – Global Brands, Razorfish, and JWT. She has lived in New York, Chicago, London, and Sydney, and is a graduate of Duke University.
Olson, an ICF International Company, is a forward-leaning creative agency that applies the industry’s most sophisticated marketing tools to a very simple yet very powerful operating philosophy: think like people. From our deep commitment to anthropology and analytics to our experience-driven approach to strategic and creative thinking across every platform, we believe that when you think like the people you're trying to connect with, business success will surely follow. We’re currently 140 people strong, with offices in Minneapolis, Chicago and Toronto, and serve a broad range of marketing partners including Bauer, Bissell, McDonald’s, Supercuts, Minnesota and California Lotteries, Belize Tourism, Aurora Health Care, Commerce Bank, and Discover Boating. For more information, visit olson.com, join us at facebook.com/Olsonagency and follow us on Twitter at @Olsonagency.