标题 | Finish 'Kadın' Integration (Film Case) |
广告公司 | Havas Istanbul |
广告战役 | Finish 'Kadın' Integration |
广告主 | Reckitt Benckiser |
品牌 | Finish |
首次发布日期 | 2019 / 8 |
行业领域 | 清洁用品、肥皂、洗涤剂 |
哲学 | Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time. |
媒体类别 | 电视 |
长度 | |
制作公司 | Circus |
制作公司 | Contentine |
制作公司 | DEPOfilm |
执行创意总监 | Ergin Binyildiz |
创意总监 | Yavuzhan Gel |
美术指导 | Hasan Yildirim |
美术指导 | Ekrem Ertürk Düzel |
美术指导 | Melike Erdemir |
文案 | Omer Ceran |
客户总监 | Berk Yılmaz |
媒介总监 | Didem Demiralp |
媒介总监 | Nevin Nebioğlu |
Strategist | Ayça Çınar |
制作 | Ender Sevim |
制作 | Melisa Gürkan |
导演 | İlkay Kopan |
摄影指导 | Andaç Şahan |
音乐 | 3K1A |
广告公司制片 | Sıla Salgın |
后期制作 | İmaj |
Account Management Team | İrem Pusal |
Account Management Team | Lyvia Kuyumcuoğlu |
Media Team | Aylin Aykut |
Media Team | Tekin Timoçin |
Media Team | Onur Güner |
Media Team | Tuğyan Şendil |
Media Team | Ülkü Şimşek |
Media Team | Hülya Ekmekçi |
Media Team | Erdem Yürük |
Social Media Team | İsmail Postalcıoğlu |
Social Media Team | Ece Özmet İşsever |
Social Media Team | Elif Deniz Yalçın |
Social Media Team | Yıldız Kaya |