M&C Saatchi is founded on the principle of Brutal Simplicity. Brutal Simplicity is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.

It's easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. 

M&C Saatchi is the world's largest independent marketing communications group, with 28 offices in 17 countries. The network employs more than 900 people who service over 200 clients, spanning advertising, creative services, digital marketing, social media, mobile strategy and execution, mobile media, public relations, sponsorship and event management.