Insights from Serviceplan Group

Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue sauce, in a new campaign from Serviceplan Italia and Plan.Net.   A sandwich that will not go unnoticed in the Burger King restaurants, thanks to its ingredients loved by customers. The creative platform "T… 阅读更多

Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design.   For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has est… 阅读更多

Auchan Retail France has just entrusted its global communication strategy to Serviceplan France, a member of Europe’s leading independent communications group, Serviceplan Group. This decision was made in the wake of a call for tenders from agencies, orchestrated by Pitchville, which pitched… 阅读更多

Sandra Loibl, General Manager and Executive Creative Director of Serviceplan Campaign, is the first woman from Serviceplan Group to be invited to Cannes Lions as a Jury member.At the 65th Cannes Lions International Festival of Creativity, Serviceplan Group Chief Creative Officer Alexander Sc… 阅读更多

A JOYFUL RAMADAN CAMPAIGN, CREATED BY SERVICEPLAN GROUP MIDDLE EAST IN COLLABORATION WITH NEVEREST PRODUCTION. Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in the Middle Eastern adver… 阅读更多