War in Ukraine, energy crisis, inflation, recession – just a year ago, we could not have imagined anything like this. Coping with the speed at which everything is changing, makes for the most significant economic challenge of our time. At the same time, speed is a crucial success factor now and in the near future. The central theme of the ninth edition of TWELVE, the Serviceplan Group’s magazine for brands, media, and communication, is therefore: “Speed! The winning factor in the digital age”.
Guest authors such as Joachim Gauck, Sascha Lobo, Dr Jens Thiemer, Marianne Bullwinkel, Ana Ivanović and Bastian Schweinsteiger, as well as the artistic design by the internationally renowned photo artist Thomas Ruff, once again make TWELVE an inspiring review of the year for the brand, media, and communications industry.
TWELVE, Serviceplan Group’s multi-award-winning, annual corporate publishing magazine, is designed to serve as a review of the year for the brand, media, and communication industry. The current, ninth edition, deals with the subject of speed as a success factor. Because not being left behind has become the most urgent and predominating task for companies and brands. The ability to adapt to new circumstances in a fast-forward mode will be paramount to success in the years to come.
What does the high tempo of our time mean for corporate and brand management? How can companies succeed in picking up the necessary speed in all areas, reducing reaction times, and accelerating processes? And, do you really always have to be among the fastest? In twelve chapters, correspondent to the twelve months of a year, personalities who have accompanied the Serviceplan Group over the past year, present helpful insights, surprising perspectives, and specific recommendations on relevant topics and megatrends such as speed management, Metaverse, hybrid work, new business rules, as well as social speed.
The guest authors include personalities, experts, and creative people such as ifo President Prof. Clemens Fuest, Germany’s former Federal President Joachim Gauck, the former ZDF anchorman Prof. Claus Kleber, “RTL Aktuell” host Charlotte Maihoff, internet visionary Sascha Lobo, Sixt Co-CEO Alexander Sixt, the Sales Director, Media & Professional Services at Microsoft Germany Annette Green, Ravensburger CEO Clemens Maier, RMS CEO Marianne Bullwinkel, the Senior Vice President Customer and BMW Brand at BMW Group Dr Jens Thiemer, Douglas DACH CEO Nicole Nitschke, Bosch’s Head of Marketing Boris Dolkhani, or the power couple of professional sports Ana Ivanović and Bastian Schweinsteiger. Experts from the Serviceplan Group’s Houses of Communication are also represented in TWELVE.
TWELVE as Total Art
Digitalization is the motor of rapid change – also in the art world. In order to make the main theme of the issue visible in the artistic design of TWELVE as well, the Serviceplan Group decided this year to work with the internationally renowned photography artist Thomas Ruff. His works fascinate with their unique blend of artistic world-views and the latest digital technology. The result is a catalogue magazine that innovatively combines editorial content and the work of an artist. Visually, the two categories are clearly separated. The magazine section, which consists of twelve chapters, is kept in black and white, while the art catalogue passages distributed across the entire TWELVE are designed in colour.
Florian Haller, CEO, Serviceplan Group: “We live in a high-speed age. Brands have to convey security, reliability, and soundness on one hand, and be agile enough to adapt to new situations on the other. I also see it as a task for our agency group to have our finger on the pulse of the times – be it on the subject of work culture, new technological developments, or digital transformation. The realisation that digitalization is not only the strongest driver of rapid change, but also the most important tool for being able to keep up with it, runs like a common thread through this highly inspiring TWELVE issue”.
You can find the current TWELVE e-paper here.