Serviceplan Italy Collaborate with Community and other partners on Launch of “PurPle - The Science of Why”, a New Competence Hub Dedicated to Sustainablity

"PurPle - The Science of Why" is the first ESG competence hub that supports companies and institutions in the analysis, measurement, definition of sustainability and reputation strategies.

In Italy, as in all of Europe, the ESG (Environmental, Social and Governance) issue is and will continue to be increasingly topical, because for the first time, the worlds of politics, economics and finance are teaming up to dedicate funds to comply with the Treaty of Paris.

Until now, there are only a handful of companies specialising in individual sustainability issues in Italy, and no pool of companies with specific skills that offer the market, so the launch of the Purple platform is designed to fill this gap.  The mission of PurPle is to unite the best players on the Italian market in their desire to offer their expertise to companies that want to deal with the ESG issue in the correct way.

In addition to Serviceplan Italy, PurPle's players are; 

• Community: the first PR group in Italy and among the top 10 in Europe in the finance and corporate sector.
• BDO Italia: international financial consultancy company.
• Reputation Science: company specialized in building and analyzing the reputation of brands and CEO of the top 20 Italian companies.

 From the Community initiative and the synergy of resources and skills with BDO Italia, Reputation Manager, Reputation Science and Serviceplan Group, the first Italian Partnership is born, able to offer 360 ° integrated consultancy in the ESG field.

 The Competence Centre was born from the initiative of Community, the leading Italian Group in strategic consulting on the subject of reputation, and combines the synergy of resources and skills of leading companies in their respective sectors: BDO Italia, one of the leading international consulting and auditing organizations with a focus on the implementation of integrated sustainability plans, Reputation Manager, the reference company in Italy for the analysis and construction of big data driven online reputation, Reputation Science, the first Italian company able to manage scientifically and integrated reputation and Serviceplan Group, the largest and most diversified independent communications network in Europe.

 PurPle Partners all have a very rich consolidated experience in supporting important companies and organizations operating in sectors that are increasingly sensitive to sustainability: from finance to food, from energy to transport. These include; A2A, Aeffe, Angelini, Atlantia, Banca Generali, Barilla, Kimbo, Enel, Eni, Ferrero, Ferrovie, Illy, IMA, Moncler, OTB, OVS, Snam, Stellantis and Terna.

 PurPle, whose name comes from the union between Purpose and People, will guide companies and other organizations in the construction and communication of business strategies oriented towards sustainability, starting from the Purpose - the purpose and the "raison d'etre" that is the resulting from the company's values ​​and history - and from people, who must be at the heart of any truly sustainable strategy. The pay off of the partnership also refers to the focus on purpose: "The Science of Why" in fact represents the scientific, consultative and measurable approach to ESG that PurPle offers.

 The innovative initiative, which combines the skills of the five companies and brings together professionalism of excellence in sustainability and responsible management, aims to offer companies support in the development of 360 ° sustainability projects, thanks to a network of partners who will put their specific skills are available.