Contact Information

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
德国
电话: (+49) 89 2050 20
电子邮箱:

Florian Haller

Florian Haller

Group CEO
Alexander Schill

Alexander Schill

Group Managing Director and CCO
Markus Noder

Markus Noder

Group Managing Director International

Basic Info

核心能力: 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 危机传播, 公共事务, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, Design, 视觉/声音识别, Branding/Celebrity endorsement, 出版/印刷/定制出版, 战略与策划, 其他, 技术, 在线服务, B to B, 多元文化市场营销

员工: 4300

奖项: 848

创意作品: 203

客户: 39

核心能力: 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 危机传播, 公共事务, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, Design, 视觉/声音识别, Branding/Celebrity endorsement, 出版/印刷/定制出版, 战略与策划, 其他, 技术, 在线服务, B to B, 多元文化市场营销

员工: 4300

奖项: 848

创意作品: 203

客户: 39

Serviceplan Group

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
德国
电话: (+49) 89 2050 20
电子邮箱:
Florian Haller

Florian Haller

Group CEO
Alexander Schill

Alexander Schill

Group Managing Director and CCO
Markus Noder

Markus Noder

Group Managing Director International

A TV Presenter is Absent from the Screen in Serviceplan France Campaign Highlighting Work of Règles Élémentaires

To demonstrate the problem of menstrual precariousness, the Règles Élémentaires TVC features a weather report with the presenter absent from the screen 

For the first time in the history of French television, a TV presenter is absent from the screen during her scheduled weather forecast, an absence designed to highlight the work of French organisation Règles Élémentaires, who help women suffering from menstrual precariousness. The 3 TVCs created for Règles Élémentaires and its agency Serviceplan France is supported by the French T channels Canal + and France Ô.

The work of Règles Élémentaires helps some of the 1.7 million * women in France who are victims of menstrual precariousness (source: IFOP, 2019). Because these women do not have the financial means to buy intimate hygiene products - or not in sufficient quantity – it is difficult for some of them to continue with normal day to day life with dignity when menstruating. For some, the solution lies in absence, with these women preferring not to show up at their place of study or work during their period.

It was in order to make this embarrassing and little-known reality known to as many people as possible that Tara Heuzé-Sarmini created Règles Élémentaires in 2015 as the first association to combat menstrual precariousness. This association has given itself a double mission: to collect intimate hygiene products intended for women in need and to obtain from government authorities free intimate hygiene products for women in precarious situations.

In order to raise public awareness, the agency Serviceplan France imagined this unprecedented shock operation: removing Weather presenters from the screens when presenting their program, for a reason never invoked in our society in which the subject of mensturation remains a real taboo.

The operation will be repeated many times between June 1 and June 30 on 6 channels of the Canal group: Comedies, Planet AE, Info Sport, Planet CI, Planet and Polar + as well as on France Ô.