Contact Information

House of Communication Friedenstraße 24
Munich Bavaria 81671
德国
电子邮箱:

Florian Haller

Florian Haller

Managing Partner | CEO
Alexander Schill

Alexander Schill

Managing Partner | Creative & Innovation
Markus Noder

Markus Noder

Managing Partner | International

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 危机传播, 公共事务, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, Design, 视觉/声音识别, Branding/Celebrity endorsement, 出版/印刷/定制出版, 战略与策划, 其他, 技术, 在线服务, B to B, 多元文化市场营销

成立年份: 1970

奖项: 1229

创意作品: 329

客户: 26

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 危机传播, 公共事务, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, Design, 视觉/声音识别, Branding/Celebrity endorsement, 出版/印刷/定制出版, 战略与策划, 其他, 技术, 在线服务, B to B, 多元文化市场营销

成立年份: 1970

奖项: 1229

创意作品: 329

客户: 26

Serviceplan Group

House of Communication Friedenstraße 24
Munich Bavaria 81671
德国
电子邮箱:
Florian Haller

Florian Haller

Managing Partner | CEO
Alexander Schill

Alexander Schill

Managing Partner | Creative & Innovation
Markus Noder

Markus Noder

Managing Partner | International

Serviceplan Film Test Drive with Severely Visually impaired Author Michael Fehr

The BMW 8 Series Coupé made its debut in Switzerland in the summer. Serviceplan Suisse created a stunning film featuring virtually blind author Michael Fehr on a spectacular test drive. 

The test drive took place in a secure area at an airport in the Bernese Oberland. Michael Fehr, who is almost blind and had never previously sat behind the wheel of a car, accelerated the BMW 8 Series Coupé to speeds of up to 180 km/h. This extraordinary journey was made into a film, for which Michael Fehr describes the experience in his own words. The poetic images were captured using a camera technique developed especially for the film.

Michael Fehr said of the experience: “Strangely enough, I felt no fear.”

Michael Fehr has been 95% blind since birth, so he had to learn at a young age how to find his way around using his other senses. His perception of the world, coupled with his artistic expression as a writer, meant he was able to describe the BMW 8 Series Coupé in a truly unique way.

The film, directed by Marco Lutz (Production Company: Shining Pictures) had its premiere in front of a hand-picked audience at the BMW Group Brand Experience Center near Zurich. After the screening, guests enjoyed a fascinating podium discussion, with Michael Fehr speaking to Art Basel Global Director Marc Spiegler about his experience as a blind test driver. Afterwards, guests were treated to a first look at the new BMW 8 Series Coupé.

The launch campaign for the new BMW 8 Series Coupé was developed through a collaboration between BMW Group Switzerland and Serviceplan Suisse. The short film was shown in a cinema as part of the 14th Zurich Film Festival. From 21 November 2018, it will also be on show in other Swiss cinemas, as well as on social media channels. An additional short documentary film offers even greater insight into Michael Fehr’s thoughts before, during and after his spectacular journey.

The Serviceplan Suisse team: Daniel Hesse (Art Direction), Dieter Boller, Günter Zumbach, Michael Fehr (Text), Simon Staub, Florian Birkner (Creative Direction), Raul Serrat (Executive Creative Director), Edi Walker, Andrea Aegerter (Consultant), Nathalie Jakober (Art buying), Marco Lutz (Director), Ralph Baetschmann (DOP), Shining Pictures (Production), Jingle Jungle (Sound).

Executive Creative Director Raul Serrat commented: “The new BMW 8 Series Coupé is, first and foremost, an emotional experience. Michael Fehr has a wonderful talent for reading feelings, and for putting them into words that truly touch our hearts.”

The Serviceplan Suisse team: Daniel Hesse (Art Direction), Dieter Boller, Günter Zumbach, Michael Fehr (text), Simon Staub, Florian Birkner (Creative Direction), Raul Serrat (executive creative direction), Edi Walker, Andrea Aegerter (consultant), Nathalie Jakober (art buying), Marco Lutz (director), Ralph Baetschmann (DOP), Shining Pictures (production), Jingle Jungle (sound).