标题The Exchange
广告公司
广告战役 The Exchange
广告主 Association of Fruit and Vegetable Producers of Val Venosta (Vip)
品牌 Association of Fruit and Vegetable Producers of Val Venosta (Vip)
首次发布日期 2022 / 3
行业领域 机构/公益组织/非盈利组织
问题 The main objective of the campaign, in addition to thanking all Spanish greengrocers for their work, has been to bring this profession closer to young people through the digital tools provided by social networks. To do this, the singer and influencer Natalia, characterized by her healthy and sporty lifestyle, has provided tips to boost the fruit sales sector, promoting the sale of fruit and vegetables that represents 33.3% of the volume of food in Spain. Natalia’s involvement in the campaign promotes the greengrocers trend of eating more healthily. In return, greengrocer Felix Vázquez taught Natalia how to do his job for a day, in one of the most exotic greengrocers in Madrid.
媒体类别 案例研究
长度
Managing Director
创意总监
客户经理
美术指导
Strategy Director
Strategy Director
Digital Director
Digital Director
文案
客户总监
制作公司制片

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