标题Build with the Force
广告公司
广告战役 Build with the Force
广告主 The Lego Group
品牌 LEGO
Posted1月 2021
行业领域 玩具与游戏
剧情简介 The force – in Star Wars, it can move objects with sheer willpower. To promote the new LEGO® Star Wars sets alongside Episode 9, we developed the ‘Build with the Force’ experience. Here, fans could physically experience the force while rebuilding their LEGO® spaceships. Our custom-built Force AI machine-learning-algorithm used image-recognition-technology to measure the force-gesture, muscle-tension, concentration-level and even heartrate to control the action on screen.
媒体类别 Interactive Outdoor Experience
长度
创意总监
创意总监
创意总监
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摄影指导
摄影指导
制作公司
Sound Designer
Global Chief Creative Officer
首席创意官
Account Management
Account Management
Account Management
Account Management
Account Management
设计师
设计师
设计师
设计师
制作公司
Managing Partner
媒介公司 MediaPlus GmbH & Co.KG
媒介企划
媒介企划
媒介企划
媒介企划
媒介企划
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制片
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