标题 | Build with the Force |
广告公司 | Serviceplan Group |
广告战役 | Build with the Force |
广告主 | The Lego Group |
品牌 | LEGO |
Posted | 1月 2021 |
行业领域 | 玩具与游戏 |
剧情简介 | The force – in Star Wars, it can move objects with sheer willpower. To promote the new LEGO® Star Wars sets alongside Episode 9, we developed the ‘Build with the Force’ experience. Here, fans could physically experience the force while rebuilding their LEGO® spaceships. Our custom-built Force AI machine-learning-algorithm used image-recognition-technology to measure the force-gesture, muscle-tension, concentration-level and even heartrate to control the action on screen. |
媒体类别 | Interactive Outdoor Experience |
长度 | |
创意总监 | Till Rothweiler |
创意总监 | Andreas Daum |
创意总监 | Richard Wegele |
文案 | Janus Berendts |
摄影指导 | Albert Coon |
摄影指导 | Johannes Maierbacher |
制作公司 | Neverest GmbH & Co. KG |
Sound Designer | Markus Krause |
Global Chief Creative Officer | Alexander Schill |
首席创意官 | Matthias Harbeck |
Account Management | Sandra Loibl |
Account Management | Christin Herrnberger |
Account Management | Monika Klingenfuss |
Account Management | Stefanie Keller |
Account Management | Franzisca Seippel |
设计师 | Niklas May |
设计师 | Alexander Kneifel |
设计师 | Efim Tamplon |
设计师 | Carl Eggert |
制作公司 | Plan.Net |
Managing Partner | Jochen Lenhardt |
媒介公司 | MediaPlus GmbH & Co.KG |
媒介企划 | Lukas Pachoinig |
媒介企划 | Victoria Wissmann |
媒介企划 | Maximilian Leipert |
媒介企划 | Sabrina Duchow |
媒介企划 | Hans Zieringer |
制片 | Roman Prochnow |
制片 | Laura Staudinger |
制片 | Ewald Pusch |
制片 | Mirko Hampel |
制片 | Timon Patris |