| 标题 | Mind the gap |
| Brief | In order to highlight the gender pay gap on Equal Pay Day in Germany, the Berlin Transport Authority launched a subway ticket that cost 21% less than one for men. A combination of media were used to promote the "unequal" ticket and get the message across. Women are paid 21% less, so why should they pay the same amount as men for a subway ticket? And yes, women do "Mind the gap!" |
| 广告公司 | Serviceplan Group |
| 广告战役 | Mind the gap |
| 广告主 | Berliner Verkehrsbetriebe (BVG) |
| 品牌 | Berliner Verkehrsbetriebe (BVG) |
| 首次发布日期 | 2019 / 5 |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | To mark 'Equal Pay Day', the Berlin metro offers a 'Women's Ticket' at a reduced fare to highlight the pay differential between the genders. The 'Frauenticket' initiative is limited to March 18, and accompanied by the slogan: 'Mind the Pay Gap'. |
| 问题 | vvvvvv |
| 媒体类别 | 案例研究 |
| 长度 | |
| 文案 | Sebastian Bialon |
| 文案 | Jan Roters |
| 美术指导 | Wenke Möller-Madhana |
| 美术指导 | Nils Frankenbach |
| 首席创意官 | Alex Schill |
| Creative Director | Myles Lord |
| Account Manager | Philipp Krause |
| Account | Sandra Bergström |
| General Manager | Patricia Nassauer |
| Production Company | Media Monks Amsterdam |
| Technical Director | Richard Heuser |
| Technical Director | Edwin Scholte |
| Producer | Chance Woodward |
| 文案 | Sebastian Bialon |
| Senior Media Consultant | Jana Dreger |
| 媒介公司 | MEDIAPLUS |
| 导演 | EVA JULIA MANNEKE |