Krispy Kreme appoints VCCP Media as agency of record in the UK and Ireland

VCCP Media has been appointed as lead agency partner across strategy, media planning and buying with a performance focus as well as SEO for the UK and Ireland branches of the doughnut company and coffee chain, Krispy Kreme after a three-way competitive pitch.

VCCP Media will play a key role in supporting Krispy Kreme to achieve their immediate business objectives as well as deliver on a five year plan. This includes the ambition to increase awareness of their online offering, e-commerce business and app and customer loyalty programme.

The media strategy will focus on key moments in the calendar year associated with buying treats and gifting including Valentines, Easter, Eid, The King's Coronation, Halloween and Christmas. Their remit will cover both the UK and Ireland and work has already commenced on the account.

The win comes after VCCP Media’s sister PR and social agency, Good Relations, won the consumer brief last year and this new partnership will allow the two agencies to work collaboratively to leverage the opportunity to maximise organic coverage and PR initiatives.

Emma Colquhoun, Chief Marketing Officer at Krispy Kreme said: “VCCP Media has shown that they have great insight into what we need from a media partner and are thrilled to work with them on the goals we want to achieve in the coming years. Their approach drums up creativity and we can’t wait to see what comes from this partnership.”

Tara Marus, CEO of VCCP Media added: “We are absolutely delighted to have been appointed to work in partnership with such an iconic brand as Krispy Kreme to partner with them on their journey to realise their fantastic ambitions to increase e-comm and App loyalty. Our shared challenger spirit is truly evident and we are excited at the opportunities to collaborate and drive business growth.”