| 标题 | The Chemo Show |
| 广告公司 | VCCP |
| 广告战役 | Humanising Health |
| 广告主 | Teva |
| 品牌 | Teva |
| 首次发布日期 | |
| 行业领域 | 保健与医药产品 |
| 剧情简介 | The moving film grants us a glimpse into one patient’s day of chemotherapy. As she sits in the hospital, she seeks out quiet comfort from her companion and photos of loved ones on her phone, but the sense of isolation is palpable. Suddenly, while she undergoes treatment, the lights grow warm and dim, and the curtains opposite her are opened to reveal a young singer ahead of a glittering backdrop. A series of joyful performers follow in sequined sequence, bringing a heartfelt smile to the patient’s face as she is transported to another world. |
| 哲学 | Great Guns’ director Duncan Christie has collaborated with VCCP Health, for pharmaceutical company Teva to capture the magic of ‘The Chemo Show’, a spot that demonstrates how spirit-raising interactions can lighten the tiring monotony of chemotherapy. The campaign is designed to encourage entries into Teva’s Humanizing Health awards, which support initiatives that go beyond medicine alone to improve life for people with chronic conditions. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 制作公司 | Great Guns |
| 后期制作 | Great Guns |
| 广告经理 | Galit Sasson |
| 广告经理 | Liron Schipper |
| 广告经理 | Noa Schumovitch |
| 执行创意总监 | Brett O'Connor |
| 联合创意总监 | Sadie Mayes |
| 联合创意总监 | Tess Evans |
| Business Director | Isla Coulson |
| Agency | Girl and Bear |
| Senior Account Manager | Emma Tuckley |
| 广告公司制片 | Laura Cooper |
| 导演 | Duncan Christie |
| 执行制片 | Laura Gregory |
| 制片 | Tim Francis |
| Casting Director | Maddie Hinton |
| 摄影指导 | Sy Turnbull |
| 制作设计师 | Dale Oliver Slater |
| 剪辑师 | Ollie Davies |
| Sound Designer | Sean Mahoney |
| Colorist | Ollie Gill |
| 音乐作曲家 | Zebedee Budworth |