| 标题 | Cadbury Wordless Bar |
| 广告公司 | VCCP |
| 广告战役 | Cadbury Wordless Bar |
| 广告主 | Mondelez International |
| 品牌 | Cadbury |
| Posted | 11月 2021 |
| 行业领域 | 巧克力 |
| 哲学 | There's a crisis in the UK; 1.4 million older people struggle with loneliness, 225,000 often go a whole week without speaking to anyone. That’s why the agency and Cadbury Dairy Milk launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK’s number one chocolate brand removed the words from its iconic purple bars and 'donated' them to the charity to help alleviate loneliness amongst older people. The limited edition bar was sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most. The campaign also encouraged Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface. |
| 媒体类别 | Packaging Design |
| 长度 | |
| Client Business Director | Jon Gibbs |
| 广告经理 | Esme Burford |
| Senior Account Director | Gen Hole |
| 客户经理 | Florence Wong |
| 创意总监 | Asa Cook |
| 联合创意总监 | Rob Ellis |
| 联合创意总监 | Peter Reid |
| 文案 | Peter Reid |
| 美术指导 | Rob Ellis |
| 设计公司 | Design Bridge & Partners |
| 设计师 | Kirsty Struthers |
| Visualisation | Jody Gibbs |
| Motion Designer | Adam Hingley |