| 标题 | Gorilla Issues Tissues |
| 广告公司 | VCCP |
| 广告战役 | Gorilla Issues Tissues |
| 广告主 | Gorilla Doctors |
| 品牌 | Gorilla Doctors |
| 首次发布日期 | 2018 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | Strategy: Research has shown that infectious diseases contracted from humans are the leading cause of death in mountain gorillas, accounting for more than 20% of mortality. The most common are respiratory infections, which can range from a mild cold to severe pneumonia, and can transmit to whole family groups. By highlighting this unexpected threat to gorillas, we can raise the profile of Gorilla Doctors and the great things they are doing to help the gorillas. Idea: Introducing ‘Gorilla Issues Tissues’. These special packs of tissues highlight that when we get a cold we can pop to the local pharmacy and pick up some medicine, however when a gorilla gets a cold, it could be life threatening. These special packs of tissue would be on sale in supermarkets and pharmacies alongside cold and flu medication. Proceeds from the pack of tissues would go to helping Gorilla Doctors look after infected gorillas. You can save a gorilla by simply popping into the pharmacist. Kill a cold, save a gorilla. |
| 媒体类别 | 互动 |
| 美术指导 | Sadie Mayes |