London-based creative agency Karmarama, part of Accenture Interactive, is set to launch a new initiative that will take its internships online. The new Virtual Kadets programme will provide paid internships and educational opportunities for those looking for a career in advertising, creative, PR or content without the need for a London residence or the ability to travel there. The scheme will aim to reduce the barriers for new recruits, whilst providing new recruitment opportunities and access to talent for the agency.
Recent changes to ways of working and the quick shift to a working at home model have opened up the possibilities for those looking at careers in what has historically been a London-centric market. Now, with just a laptop and a couple of apps it’s possible to become quickly immersed in the day to day working environment of a creative agency and get access to the teams and support networks to develop.
For Karmarama, this is an exciting new venture to help the agency find untapped talent nationally. Luke Prebble, head of Employee Experience at Karmarama, commented:
“Arguably the most obvious barrier when we think about accessibility for entry level recruitment is proximity to London. Internships and work placements, as they currently exist, give priority to a very small demographic of talent in the UK and is a contributing factor to the ongoing lack of diverse representation inside our organisations.
“Operating successfully as a fully dispersed workforce over the last couple of months has proven to us that proximity is a barrier that need not exist. We hope our innovative virtual scheme will go some way to popping the ‘London bubble' and opening new career opportunities to a more diverse audience than ever before.”
The programme will run for four weeks initially and provide a mix of educational sessions and insights into the industry, as well as daily project work with current clients and within a team structure. Information on how to apply will be available at Karmarama.com from 1st June.
Katie Hunter, head of social & influencer at Karmarama added: “The range of work and disciplines within the agency is expanding all the time. This is a brilliant way for us to open up the opportunities to a broader audience, make careers in the creative industry even more accessible and – selfishly – benefit from all the amazing talent out there!”