Contact Information

466 Lexington Avenue
New York New York 10017
美国
电话: (+1) 212 210-7000
电子邮箱:

Tamara Ingram

Tamara Ingram

Chairman and CEO, Worldwide

电话: (+1) 6465310530

Guy Murphy

Guy Murphy

Worldwide Planning Director
Susan  Kim-Kirkland

Susan Kim-Kirkland

Global Chief Marketing Officer

电话: (+1) 416 926-7300


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划, 保健, 金融, 技术, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1864

Holding: WPP Group Plc (London, 英国)

奖项: 122

创意作品: 101

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划, 保健, 金融, 技术, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1864

Holding: WPP Group Plc (London, 英国)

奖项: 122

创意作品: 101

Wunderman Thompson

466 Lexington Avenue
New York New York 10017
美国
电话: (+1) 212 210-7000
电子邮箱:
Tamara Ingram

Tamara Ingram

Chairman and CEO, Worldwide

电话: (+1) 6465310530

Guy Murphy

Guy Murphy

Worldwide Planning Director
Susan  Kim-Kirkland

Susan Kim-Kirkland

Global Chief Marketing Officer

电话: (+1) 416 926-7300

MENA’s 15 Female Tribes

J. Walter Thompson Intelligence’s new Female Tribes™ study unveils original stats and research on the evolving female audience in the Middle Eastern market.

The study offers an “Arab Women’s Index,” which includes detailed research and stats that dismantle long-held stereotypes about Arab women. The study also defines 15 new attitudinal profiles, called Female Tribes, that describe trends and shifts identified by the Intelligence team.

Mennah Ibrahim, MEA Director of J. Walter Thompson Intelligence said of the study, “The world, its economy and the cradles of business can no longer afford to neglect the needs of Arab women – siphoning them off into one statistical column rather than recognizing their idiosyncrasies and nuances. If we look at this from a macro perspective; recognizing that women’s economic power is continuing to grow around the world, and coupling it with the data that confirms the Muslim segment is the fastest growing economic segment globally, then it’s a slam dunk strategy to be working on eyeing the Arab woman as a consumer with enormous potential for brands in the future.”