Throughout October and November, JWT London staffers across the Accounts, Planning, Creative, Social and New Business disciplines presented at nine schools across London, giving students an introduction to advertising, the power of diversity and inclusion and JWT’s Female Tribes initiative.
In each school, the staffers challenged the students to think about the vital effect of role models and share their thoughts. 38 Years 10s across the schools were invited to the JWT London office on December 14 for the inaugural Young Tribes Day, an all-day event was filled with presentations, meetings with staff members, and an opportunity to tackle a brief from Wagamama, a UK-based Asian food restaurant chain, alongside JWT mentors.
Students were then able to present their campaign idea to a judging panel that included James Whitehead, JWT London’s newly crowned CEO; Louise McCourt, Special Projects Fundraiser – Volunteer Partnerships; Claudia Southgate, Senior Creative at JWT London; and Seb Joseph, News Editor at The Drum.
The challenge was won by the Clapham & Streatham High School team who proposed a hashtag, #ifedmygoodtoday, that Wagamama would use to encourage people to a do a good deed and post it on social media.
James Whitehead, JWT London’s newly crowned CEO (HYPERLINK to their leadership announcement) and judge on the day, said, “Young Tribes is the coming together of several hugely important pieces of work that J. Walter Thompson London has been championing around diversity and inclusion. It brings together our Female Tribes work, which has been changing the narrative around women across the industry and beyond, our JWTeach programme, which has seen us work with and inspire more than 2,500 schoolchildren in the past 8 years, and our Diversity Strategy, of which a key pillar is to encourage more young women from a diverse mix of backgrounds to take up careers in advertising.”
See pictures from Young Tribes Day below.