About HoC Munich
One of the first great chapters of integrated communication was written by Serviceplan. Founded in 1970 in Brienner Straße, in the heart of Munich, it features- a creative hub located between the splendor of the Königsplatz and the lively Maxvorstadt. The need to start a new chapter arose in 2022. The time had come to move to a light-flooded groundbreaking building, conceived and built for collaborative thinking on the inside while being open to the outside. In the new House of Communication in Friedensstraße, the 1,800 employees at the largest site contribute with their share to Munich’s new pulsating and trendy industrial district. Here, all the characteristics that have always distinguished the Serviceplan Group are embodied both ideally and physically. True integration is coupled with a new, flexible way of working that goes beyond all barriers and disciplines.
building best brands
What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.
Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market.
As a result of the Serviceplan Group’s growth since its founding in 1970, over 40 specialist agencies have come into being. Today, these are all independent and partner-managed under the umbrella of Serviceplan Holding and the associated agency brands Serviceplan, Mediaplus, Plan.Net.
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