标题So Delicious
广告公司
广告战役 So Delicious
广告主 Danone Wave
品牌 So Delicious
Posted4月 2019
行业领域 冰淇淋
剧情简介 So Delicious Dairy Free came to SRG for help in creating inspirational flavor profiles for more culinary-forward ice cream offerings. Using our flavor-mapping capabilities, we compiled trends through an analysis of foodservice and CPG and solicited external trend spotters and experts from our Culinary Council to provide unique insights and perspective. We also examined products and menu items within the ice cream category as well as outside categories such as beverage, bakery, and salty snacks for inspiration. SRG identified 10 original flavor recommendations, accompanied by flavor naming conventions, that allowed the So Delicious team to innovate on the leading edge of the ice cream foodscape.
媒体类别 案例研究
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