标题Max
广告公司
广告战役 Max
广告主 Kraft Heinz
品牌 Maxwell House
Posted4月 2019
行业领域 咖啡,茶,巧克力饮料,早餐饮料
剧情简介 Kraft Heinz challenged SRG to gain an in-depth understanding of the evolving world of coffee consumption and create new product ideas to modernize the Maxwell House brand, more strongly aligning with the needs of millennials. We took a deep dive into the coffee culture, immersing in hipster hangouts as well as homes, creating a series of products under a newly created sub-brand called Max. Boost offers varying levels of caffeine for the moments when a little something extra is required. Indulge replicates coffeehouse flavors so millennials can change up the at-home routine.
媒体类别 案例研究
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