标题Austin Eatery
广告公司
广告战役 Schlotzsky’s Austin Eatery
广告主 Focus Brands
品牌 Schlotzky’s
Posted4月 2019
行业领域 餐馆与快餐
剧情简介 SRG helped revitalize a 40-year-old foodservice concept through positioning, brand identity, and restaurant design inspired by the brand’s roots in Austin, Texas. By harnessing the vibrant energy, individuality, and culinary flare of this independent foodie town, Schlotzsky’s was able to break free from its stagnant position in the bakery café niche and carve an ownable space in the fast casual landscape with an eye toward millennial consumers. The new Austin Eatery test concept opened in December 2016 and is now rolling out in additional new stores.
媒体类别 案例研究
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