Contact Information

Charlotte Building 17 Gresse Street
London W1T 1QL
英国
电话: 020 7462 8500
电子邮箱:

Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

电话: 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

电话: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

电话: 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

电话: 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

电话: 02070799845

Caroline Frith

Caroline Frith

New Business

电话: 020 7462 8520


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划

成立年份: 2001

员工: 1800

奖项: 367

创意作品: 252

客户: 24

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划

成立年份: 2001

员工: 1800

奖项: 367

创意作品: 252

客户: 24

T&Pm

Charlotte Building 17 Gresse Street
London W1T 1QL
英国
电话: 020 7462 8500
电子邮箱:
Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

电话: 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

电话: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

电话: 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

电话: 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

电话: 02070799845

Caroline Frith

Caroline Frith

New Business

电话: 020 7462 8520

British Gas Christmas

British Gas today launches a playful Christmas campaign to highlight how they keep customers’ homes running smoothly throughout the season, and even on Christmas Day.

 

Christmas can be the worst time for something to go wrong in the home and British Gas work tirelessly to ensure that those without hot water, or those most vulnerable, are seen the same day.

 

We want this campaign to reassure our customers that after a hugely difficult year, we’ll be there for them as they celebrate Christmas. We hope we don’t see you on the big day, but save us a mince pie if we do!

Jill Dougan, Sales and Marketing Director at British Gas

 

Running across DOOH and social, the campaign reflects on the scary thought of losing your heating and hot water due to a broken boiler, by replacing chilly body parts with festive foods.

 

The start of 2020 saw British Gas launch ‘Here to solve’ which brought to life the emotional importance of a smooth-running home. The platform then developed during the first Covid lockdown, where the campaign shifted to focus on the efforts British Gas staff were going to, to solve for customers in challenging circumstances.

 

The Christmas campaign rounds off the year with a smile, bringing some much-needed humour and cheekiness.

 

We could all do with a little light relief and if there was ever a time for vegetable based innuendos – that time is now. Should your boiler conk out, British Gas are there, even on the big day – so if your sprouts start shivering, we want to make sure everyone knows who to call.

Sam Willard, Creative Director at The&Partnership

 

The DOOH will be played out programmatically via GroupM’s iDOOH planning and activation tool, using ROUTE and geolocation mobile data to determine the most optimum screens and hours for targeting. Large and smaller formats will target our core audience hour-by-hour with the playful creative execution.