Contact Information
Charlotte Building 17 Gresse StreetLondon W1T 1QL
英国
电话:
020 7462 8500
电子邮箱:
Social:
Johnny Hornby
Founding Partner & Chairman
电话: 020 7462 8601
Sarah Golding
CEO, UK
电话: +44 (0)207 462 8519
Nick Howarth
CEO, Europe
电话: 020 7079 9745
Christian Hinchcliffe
Global CMO
电话: 02070799845
Jess Burley
Global CEO m/SIX, A Partner in The&Partnership
Neil Goodlad
Global CSO
电话: 020 7462 8515
Caroline Frith
New Business
电话: 020 7462 8520
Basic Info
核心能力:
广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划
成立年份: 2001
员工: 1800
奖项: 367
创意作品: 252
客户: 24
核心能力:
广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划
成立年份: 2001
员工: 1800
奖项: 367
创意作品: 252
客户: 24
Johnny Hornby
Founding Partner & Chairman
电话: 020 7462 8601
Sarah Golding
CEO, UK
电话: +44 (0)207 462 8519
Nick Howarth
CEO, Europe
电话: 020 7079 9745
Christian Hinchcliffe
Global CMO
电话: 02070799845
Jess Burley
Global CEO m/SIX, A Partner in The&Partnership
Neil Goodlad
Global CSO
电话: 020 7462 8515
Caroline Frith
New Business
电话: 020 7462 8520
Holiday Campaign Interview: This Is Christmas
In a few words, tell us about your role in the creation of "This is Christmas"
Acting as Creative and Creative Director for the campaign, I looked after the whole project from concept development to play out.
What was the original brief for this campaign?
Last year we launched ‘This Stuff Matters’ for TalkTalk, and the family received such a warm welcome into the public’s homes we thought it fitting we invite them in again for Christmas.
What inspired you to approach the campaign this way?
The family themselves inspired the campaign. We got so much great footage last year while simply letting the cameras roll, I thought it would be lovely to do the same over Christmas. So we did.
How difficult was it to sell the idea to TalkTalk?
The clients have been great throughout the process - buying an idea with no scripts is pretty brave. I like to think we made it easy for them with the success of ‘This Stuff Matters’ last year!
What was the biggest challenge you faced during the process?
The edit is the toughest part of this job. Imagine how full your house is over Christmas, then multiply that by 25 cameras. This creates thousands of hours of footage, in order to make one 60 second spot. Jeez.
What did you learn from the experience?
It was a unique experience, and a privilege watching this family’s Christmas unfold. Oh - and that everyone really does get socks.
What’s a “behind the scenes” story that only you know about?
It involved an elf and the son… that’s all I can say.
What do you think the advertising industry's New Year’s resolution should be?
I’d like all agencies to agree on a set fee, like the Actors Guild in the states. Then all other decisions are based on the work.
What is your favorite holiday campaign of all time?
I liked the John Lewis ad with Monty the penguin. It reminded me of an old friend, but he wasn’t a penguin.