Contact Information

The Charlotte Building, 6 Evelyn Yard, (Off Rathbone Street)
London W1T 1QL
英国
电话: (+44) 020 7462 8500
电子邮箱:

Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

电话: (+44) 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

电话: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

电话: (+44) 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

电话: (+44) 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

电话: (+44) 02070799845

Caroline Frith

New Business

电话: (+44) 020 7462 8520


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划

成立年份: 2001

网络:

员工: 1400

奖项: 367

创意作品: 152

客户: 24

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划

成立年份: 2001

网络:

员工: 1400

奖项: 367

创意作品: 152

客户: 24

The&Partnership

The Charlotte Building, 6 Evelyn Yard, (Off Rathbone Street)
London W1T 1QL
英国
电话: (+44) 020 7462 8500
电子邮箱:
Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

电话: (+44) 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

电话: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

电话: (+44) 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

电话: (+44) 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

电话: (+44) 02070799845

Caroline Frith

New Business

电话: (+44) 020 7462 8520

Holiday Campaign Interview: #ReadyForTakeOff

 

Laura Rogers
Creative Director adam&eveDDB
In a few words, tell us about your role in the creation of "#ReadyForTakeOff"

 

As the Creative Director on Argos I look after all aspects of the brand, but the Christmas campaign is the highlight. It’s the biggest, loudest and hopefully best thing we do all year on Argos.
What was the original brief for this campaign?
The nation knows that Argos can deliver just about anything faster than most online retailers. The brief this year was to add an emotional story to the promise of speedy delivery.
What inspired you to approach the campaign this way?
Argos isn’t a brand to pull the heartstrings at Christmas. We rather have you on the edge of your seat. That’s what inspired our fast-paced, high stakes Christmas adventure.
How difficult was it to sell the idea to Argos?
We are lucky to have supportive, patient and ambitious clients. They humour our whims and support our mad ideas with endless enthusiasm. When it comes to Christmas, they’re as up for being big and bold as we are.
What was the biggest challenge you faced during the process?
The scale of the production was larger than anything we’ve done in the past for Argos. We transformed an old airport hanger into a magical dispatch centre staffed by elves. And then created a sci-fi worthy sleigh to deliver presents. We wanted to strike the right balance between high-tech and whimsical. The on-set art department and the CG artists worked tirelessly to make that happen.
What did you learn from the experience?
Never eat dumplings on set at 3am.
What’s a “behind the scenes” story that only you know about?
The sleigh chase scene was shot in the car park of a Ukrainian strip club.
What do you think the advertising industry's New Year’s resolution should be?
I can’t speak for the whole industry, but I’d like to make a VR idea that isn’t just another lame VR idea.
What is your favorite holiday campaign of all time?
Sainsbury’s ‘Christmas In A Day’. It’s the real deal.

 

Laura Rogers
Creative Director adam&eveDDB