Contact Information

The Charlotte Building, 6 Evelyn Yard, (Off Rathbone Street)
London W1T 1QL
英国
电话: (+44) 020 7462 8500
电子邮箱:

Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

电话: (+44) 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

电话: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

电话: (+44) 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

电话: (+44) 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

电话: (+44) 02070799845

Caroline Frith

New Business

电话: (+44) 020 7462 8520


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划

成立年份: 2001

网络:

员工: 1400

奖项: 367

创意作品: 152

客户: 24

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划

成立年份: 2001

网络:

员工: 1400

奖项: 367

创意作品: 152

客户: 24

The&Partnership

The Charlotte Building, 6 Evelyn Yard, (Off Rathbone Street)
London W1T 1QL
英国
电话: (+44) 020 7462 8500
电子邮箱:
Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

电话: (+44) 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

电话: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

电话: (+44) 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

电话: (+44) 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

电话: (+44) 02070799845

Caroline Frith

New Business

电话: (+44) 020 7462 8520

Argos' Operation Holiday: Laura Rogers Debriefed

Laura Rogers
Creative Director adam&eveDDB
 

Argos’s brand-new, adrenalin-fuelled summer campaign, which marks a change in direction for the super-retailer – directly targeting families and aiming to show busy mums and dads that Argos understands and is able to flex around the busy realities of modern family life. We spoke with Creative Director, Laura Rogers, about this new campaign.

 

 


Tell us about yourself and your role in this work.

Captain Laura Rogers of the Argos Squadron, reporting for duty! Also, Creative Director on Argos for The&Partnership.

 

What was the original brief for this campaign?

Argos wants people to know that they understand the realities of modern family life, so our brief was stained with Capri-Sun and delivered in the ten minutes between swimming lessons and ballet.

 

What insight led you to choose this approach for the campaign?

Ever catch the eye of a Dad as he pulls his mid-range SUV out of a lay-by on the motorway, children in the back swimming in toys, ipads and stale Cheerios, and notice that the look he has is the same twitchy one your veteran uncle gets when someone mentions the war? 

Family life is a battle. But with Argos, you’re as good as airborne, so we created a campaign that shows that the brand can keep up with modern families.

 

How difficult was it to sell this idea to Argos?

Selling good work can be a challenge. Thankfully many of the Argos clients are also on the frontline of family life. We spent less time selling the idea and more time swapping war stories.

 

What was the biggest challenge you faced during the process?

Getting the stream just right on the wee. It’s all about craft, right?

 

What can we expect from this campaign going forward?

More military-grade adventures!

 

Have you had any “Operation Holiday” experiences of your own?

Have you ever driven four adults, two kids, two dogs, a Christmas tree, a bike and a (supposedly portable) pasta maker in a left-hand drive people carrier on a right-hand drive motorway for 10 hours in a downpour? I have. There and back. I now feel fully prepared to fly a Chinook into combat.

Laura Rogers
Creative Director adam&eveDDB