| 剧情简介 | Self-shot by NatWest colleagues all over the country, the latest NatWest commercial ‘Every one of us is here to support you’ is a TV, press, radio, social and digital campaign demonstrating how the bank is supporting individuals and businesses. The campaign is testament to what’s possible in terms of casting, directing, editing and post-producing projects remotely. The&Partnership’s new campaign for NatWest demonstrates all the ways the bank is available to support individuals, starting with the app, but then more broadly in further executions. The campaign will proceed to show how NatWest is supporting businesses, vulnerable customers and charities. The colleagues featured reflect a cross section of front-line roles; from the call centre team to branch managers, and was directed by Simon Ratigan from HLA. Ratigan felt the process “allowed me to watch the rushes and quickly feed back so that the (NatWest colleagues) could adjust their delivery and film themselves again. This proved surprisingly effective, with performances getting better and better despite people’s lack of experience.” |