标题Mix For Boobs
广告公司
广告战役 Mix4Boobs
广告主 NRJ Belgium / Pink Ribbon
品牌 NRJ Belgium & Pink Ribbon
首次发布日期 2021 / 9
产品 Awareness campaign for breast cancer
行业领域 疾病认知、救助机构
剧情简介 Breast Cancer awareness is high amongst older women, but young women often overlook their vulnerability to the disease. To support Pink Ribbon's efforts during Breast Cancer Awareness Month, NRJ Radio tackled this challenge with #MixForBoobs: an impactful social experience leveraging DJ’s techniques to familiarise young women with breast self-examination. To teach the lifesaving gestures, we enlisted the help of artists and influencers who demonstrated each movement on specially created boob-shaped vinyl records. With a 7K€ media budget, the campaign achieved 21M global reach, 99% positive sentiment on social media and an earned media value 112X higher than the invested budget .
媒体类别 案例研究
长度
客户经理
客户经理
Chief Client Officer
Strategist
Strategist
Strategist
首席创意官
执行创意总监
执行创意总监
创意团队
创意团队
创意团队
创意团队
创意团队
Creative Manager
设计师
Media Manager
Media Manager
Media Manager
Media Manager
Influence
Influence
Influence
Influence
PR manager
导演
摄影师
摄影指导
广告公司制片
剪辑公司
音乐作曲家
音乐作曲家
Retoucher
Retoucher

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