Contact Information

45 Main Street, 3rd Floor
Brooklyn New York 11201
美国
电话: (+1) (718) 625-4843
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Raj Singhal

Raj Singhal

CFO

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 品牌/产品开发, 战略与策划, 技术, 在线服务, B to B, 政治, 企业形象,公益,非盈利, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1999

员工: 1400

奖项: 41

创意作品: 115

客户: 17

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 品牌/产品开发, 战略与策划, 技术, 在线服务, B to B, 政治, 企业形象,公益,非盈利, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1999

员工: 1400

奖项: 41

创意作品: 115

客户: 17

Huge

45 Main Street, 3rd Floor
Brooklyn New York 11201
美国
电话: (+1) (718) 625-4843
电子邮箱:
网址:
Raj Singhal

Raj Singhal

CFO

Huge Redesigned the Cycling Helmet and It is Already Winning in the Tour de France

Huge Toronto, global experience agency, designed and created a new and innovative cycling helmet, named Scott Split Plus, for Scott Sports, the helmet was also worn by Simon Yates in the individual time trialFriday, July 19 in the Tour de France. The Scott Split Plus helmet will be released globally at independent retailers in Sept 2019.

 

Bike helmets have been evolving aero performance in cycling for decades primarily focused on reducing drag and increasing speed, however, most changes to helmets have focused on overcoming aerodynamic drag of the helmet alone. Huge Toronto discovered that while a helmet itself produces significant drag, a rider's position makes the greatest difference. Currently the only accurate way to understand aero performance for equipment and rider position is in a lab with a wind tunnel, which can be very problematic for training and often does not reflect the race day environmental conditions an athlete is faced with.

 

Therefore Huge focused on the rider to better understand their needs for managing aerodynamics, including their body position and navigating the environmental conditions of a

race. Top five product highlights, as follows:

  • Not solely designed in a lab, but designed with considerations that anticipate and understand human factors, including head positioning, body movement and even rider fatigue, so that the rider always has an aerodynamic advantage
  • Spring-loaded sunglass holder (category first)  
  • A more compact shape than traditional racing helmets of the past--those helmets focused on the rider remaining in one position in order for optimal aerodynamics. 
  • Soft lower sides to fit snugly around ears--in the past riders would hurt themselves putting on rigid, tight helmets, just so that they could shave milliseconds off time ●  Front vent keeps head cool in all position

Also Annemiek Van Vleuten is World Champion Time Trial and has a customized helmet, she also just won Giro d’Italia women this year.

 

As a follow-up, Huge is creating an IOT accessory device for the helmet to help riders train with aerodynamics in mind. The device will track their body position and helps riders understand aero benefits while training, queuing them to adjust position for optimal times of rest and performance.

 

 

CREDITS

Client: Scott Sports

Product Development Partners: Scott Sports Engineering Department, University of Adelaide Aerodynamic Dept.

Agency: Huge Toronto

Title: Scott Split Plus

Managing Director: Matt Di Paola

Design Director: Matt Hexemer

Industrial Designer: Victor Bogatch